Welcome back to Part 2 of Gwen’s Annual Planning Recap! If you haven’t listened to Part 1 yet, go back one episode to listen to what Gwen is calling in for this year. Today, Gwen sits down with her operations manager, Kristyn, for a candid behind-the-scenes conversation about what intentional annual planning really looked like for them. They share the raw experience of stepping away from daily personal and business demands to complete an in-person planning retreat that brought clarity, alignment, a new offer, and renewed confidence heading into 2026.

Together, Gwen and Kristyn share their key lessons around niching down and building a business model that supports growth without burnout. They talked about mindset shifts, perfectionism, consistency, and the power of data-driven decisions when refining your mission and offers.

You’ll also hear the story behind the creation of the Confidence Sales System Cohort and how this new model allows Gwen to serve more women while creating better results and more freedom. If you’re ready to command your sales, simplify your strategy, and step into 2026 with confidence and intention, this cohort will provide you with the framework and tools you’re looking for!

If you haven’t done an annual planning retreat for 2026 yet, it’s not too late! This episode is an encouragement for you to take the time to pour back into yourself and your business so that you can have an even more fruitful year! Press play and get inspired for your very own retreat!

Links Mentioned in Today’s Episode:

Connect with Natalie Barnett for more on Subconscious Coaching

Work with Natalie Barnett

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

As we step into 2026, Gwen pulls back the curtain on the powerful annual planning process that reshaped her confidence, clarity, and conviction as a CEO. In Part 1 of this annual planning series, Gwen shares the personal journey behind committing to a six-day CEO retreat—navigating guilt, family responsibilities, unexpected challenges, and the internal resistance that so often pulls women away from prioritizing themselves and their businesses. This episode is both a permission slip and a mirror for women who know they need space to think bigger but struggle to claim it.

Gwen walks through the first half of her planning process, breaking down how she evaluated her revenue streams, offers, expenses, and time to uncover what was truly sustainable and what wasn’t. From recognizing costly programs to building consistent working hours and theme days, she shares the real, behind-the-scenes decisions that led to more structure, scalability, and peace. This conversation highlights the importance of boundaries, asking for help, and leading from the CEO seat instead of reacting to chaos.

This episode also marks the announcement of Gwen’s Confidence Sales System, a scalable framework designed to help more women master sales without burnout or shame. Through self-reflection, self-care, and intentional strategy, Gwen reconnects with what truly drives her and explains how that clarity is shaping the future of her business in 2026. If you’re craving alignment, sustainability, and confidence in your sales and leadership this year, this episode will meet you right where you are and challenge you to step fully into your reign.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

As we’re heading into the New Year, it’s common to make those New Year Resolutions… but what if you didn’t do that this year? In today’s short and sweet episode Gwen is diving into a conversation that flips the script on how we’ve been taught to approach New Year’s resolutions and traditional goal setting altogether. If you’re tired of creating goals you abandon by February, or feeling like you’re constantly chasing the next milestone without ever feeling fulfilled, this is your permission slip to try something different.

Gwen breaks down why resolutions often fail, why goals can be rooted in false expectations, and how true, lasting change begins with values, not pressure. You’ll explore the emotions that spark real transformation and walk through a guided journaling exercise designed to help you clarify what you value, what you want in the next 3–5 years, and the action steps that will actually move you forward.

Inside this episode you’ll learn to release the hustle mentality, say no without guilt, build confidence through aligned action, and step boldly into the future you desire. This is the Reign Revolution, and this year is your year. Happy New Year, Girlfriends!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

How did we already get to the week of Christmas?! If you’re feeling like your year flew by, you’re definitely not alone! Today’s episode is an episode on reflection as Gwen looks back on the lessons she’s learned this year. From navigating family health scares to experiencing her first panic attack to finding her spiritual re-centering, Gwen shares how 2025 has challenged her to slow down, set boundaries, and finally release the pressure and belief that she had to be everything for everyone in order to be worthy of success.

This episode is an honest conversation about entrepreneurship, nervous system regulation, faith, self-love, and what it really means to build a business without sacrificing your health, family, or calling. Gwen opens up about redefining success, learning to invest in herself, protecting her time, and trusting God’s plan—even when life doesn’t unfold the way you expected. It’s a powerful reminder that healing, clarity, and growth often come from the most uncomfortable seasons.

Gwen is also sharing some of her favorite holiday traditions, her annual planning reflections, and her hopes for 2026. She encourages you to pause, journal, and find the beauty in your own year—no matter how messy it was. If you’ve related to any of this so far, and you too are craving peace, perspective, and permission to rest while still reigning, this episode will meet you right where you are. Consider this your invitation to reflect, reset, and step into the next season with an open heart and renewed faith. Merry Christmas Girlfriends, we hope you have a great holiday season!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Listen to what happens when you stop avoiding sales and start confidently leading them with intention! In today’s episode, Gwen is spotlighting her client, Chantelle Wolfe, founder of Events To Life! Their powerful and inspiring conversation is a real life example of how Gwen’s sales coaching can transform not only your confidence with selling, but your entire business! Chantelle shares how shifting from a chaotic, people-pleasing approach to a clear, intentional sales process boosted her confidence, eliminated exhausting “prove your worth” conversations, and helped her convert over 50% of the leads she now speaks with.

Together, Gwen and Chantelle unpack the importance of discovery calls, boundaries, and not assuming your clients actually know what they need when they reach out. Through a real client story, Chantelle walks you through how asking better questions, slowing down the conversation, and focusing on benefits instead of deliverables led her to confidently upsell her services.

For today’s Dear Gwen segment, Chantelle asks one of the biggest questions service-based business owners wrestle with: when and how to talk about pricing. Whether you’re a creative, event professional, or service provider who wants to sell with integrity and authority, this conversation will leave you inspired to step fully into your Reigning Queen energy and own your value. This episode is a masterclass in selling without pressure, staying in control of the conversation, and creating an experience that makes clients feel seen, supported, and guided.

Connect with Chantelle:

Follow Chantelle on Instagram

Visit Chantelle’s Website

Connect With Gwen:

Join The Next Confident Sales System Cohort Here!

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If your offer is incredible but people still aren’t saying yes, it’s probably not because they don’t want to work with you, it’s because they don’t fully understand how you’ll get them to the end result. In this week’s episode, you’ll learn 3 simple questions to ask yourself to make the shift that turns confusion into confident conversions.

Gwen is walking you through simplifying your offer, whether you sell to businesses or directly to consumers, so your audience instantly understands what you do, why it matters, and how you help them get real results. You’ll discover how to speak to the transformation, not the features, and how clarity builds a level of confidence that makes your dream clients feel safe to say yes.

When your message is simple, your energy feels stronger. You stop over-explaining, you stop overwhelming, and you start selling from a place of ease. More clarity leads to more yeses, more revenue, and more freedom — the kind a queen like you were made for.

Press play to step into a new level of power in your sales conversations. It’s your time to command your worth, and this episode shows you how to do it with confidence and simplicity.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Get ready to step into your Queen mentality with Gwen and Danielle on this episode of The Reigning Queen Podcast, where they dive into the pressure of “selling pain” versus selling transformation that actually feels aligned. Danielle, founder of 4 Corners CFO, shares her journey from corporate life to building an all-female financial team designed to help service-based entrepreneurs thrive. Together, they unpack how to scale with confidence, speak to clients ethically, and create a business that works for you—not the other way around.

You’ll hear candid insights on pricing, profit margins, hiring, and where you might be leaving money on the table. Whether you’ve been avoiding your financials, undercharging for your expertise, or running your business from messy spreadsheets, this conversation shows how a fractional CFO can bring clarity, confidence, and structure to your growth.

By the end, you’ll walk away feeling seen, supported, and inspired to step into your next level with financial confidence, knowing you don’t have to choose between loving your business and running it like a CEO—you get to have both.

Connect with Danielle:

Follow Danielle on Instagram

Check out 4 Corners Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Everyone’s buying something. Either they’re buying your services or you’re buying their excuses. Press play on today’s episode to learn how to create true urgency in your sales conversations without pressure, manipulation, or sleazy car salesmen tactics. If you’ve ever had a potential client tell you they’re “too busy,” “not ready,” or “thinking about waiting,” this conversation shows you how to confidently guide them toward clarity and help them make decisions that move their life and business forward.

Gwen walks you through how to paint the vision of what’s possible, help clients see the cost of delaying their goals, and break down the overwhelm that often keeps them stuck. You’ll learn how to frame your process, communicate your timeline, and support your prospects in understanding why now is the right time.

By the end, you’ll feel equipped to lead conversations with more confidence, communicate your value more clearly, and step fully into your role as a change agent. If you’re ready to stop buying excuses and start creating urgency that empowers your future clients, grab your notebook, and press play.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

THE BIGGEST selling day of the year is quickly approaching and Gwen has some hot takes when it comes to discounting. In this episode, you’re getting a powerful, no-fluff conversation with Gwen about discounting and what it’s truly costing your business. If you’ve ever felt pressure to slash your prices just to get clients to say “yes”, you’re going to feel incredibly seen here. Gwen breaks down why discounting undermines your value, how it conditions buyers to only show up for a sale, and why those “discount clients” often become the most draining ones you’ll ever work with.

As you listen, you’ll learn how to step back into alignment with authentic selling, rebuild confidence in your offers, and recognize the real reasons your clients hesitate to buy. Gwen shares the deeper mindset shifts that help you sell from clarity instead of fear. You’ll walk away with practical and empowering strategies to create urgency WITHOUT discounting, so you can protect your time, increase your revenue, and attract clients who actually value your work. If you want to command your sales this season instead of chasing them, this episode is going to change the way you show up in your business. Get your notebooks ready girlfriend and press play!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

The fall season is one of the most pivotal times of year for business owners and in this episode, Gwen is diving into how to approach it with strategy and confidence. As clients begin to say, “I’ll wait until the new year,” it can be tempting to lower prices or offer discounts. But this conversation is all about redefining that mindset and preparing for record-breaking results without compromising value.

Gwen breaks down how buyer behavior shifts during the fall, the psychology behind why people buy, and what sales systems need to be in place to sustain momentum through the holiday season. She shares practical strategies for strengthening backend systems, creating urgency with integrity, and positioning high-ticket offers with conviction.

Packed with insight and encouragement, this episode is a masterclass in owning the value behind every offer and stepping into the season with unshakable conviction. It’s not just about keeping sales moving—it’s about leading with purpose, refining systems that actually convert, and elevating the standard for what it means to sell with confidence. Fall isn’t slowing down, and neither should the women who are ready to reign, so grab your notebook and let’s get started.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales