If the word “follow-up” makes you cringe, this episode is a must-listen!!

In today’s episode, Gwen is teaching a GOLD level sales training for female entrepreneurs, like you, who want to master sales follow-up and grow their business. Gwen breaks down why avoiding client follow-up is costing you leads, sales, and consistent revenue and how the right sales strategy can turn a “no” into a future “yes.”

You’ll learn how to overcome fear of rejection, stop taking “no” personally, and confidently follow up with prospects without feeling like a grimy car salesman. Gwen also shares how to overcome common blocks like procrastination and lack of systems, turning your follow-up process into a value-driven, relationship-building strategy that nurtures leads and builds trust.

By the end of the episode, you’ll walk away with a step-by-step follow-up formula designed to increase conversions, close more clients, and grow your business. With real client success stories showing dramatic results, this episode will help you stop leaving money on the table and start showing up confidently with every sales follow-up.

Register for The Business Accelerator Retreat:

https://www.magicmirrormarketing.com/retreat!

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If marketing feels overwhelming and sales conversations leave you second-guessing yourself, this announcement is for you. Today’s episode is really more of an invitation, as Gwen is joined by marketing strategist Emilie Davis to share the exciting details behind their upcoming Business Accelerator Retreat. Designed specifically for passionate women entrepreneurs, this immersive retreat will help you gain the clarity, confidence, and strategy needed to transform your marketing and sales so you can attract the right clients and grow your business with intention.

Throughout this conversation, Gwen and Emilie unpack one of the biggest challenges many entrepreneurs face– knowing they’re great at what they do but struggling to clearly communicate their value. They discuss why messaging clarity is the missing link between marketing and sales, how focusing on outcomes instead of features can completely change your sales conversations, and why authentic connection is the key to building a magnetic brand.

The three-day, all-inclusive retreat will include hands-on workshops, personalized sales and marketing strategy development, and even a professional half-day photoshoot to capture powerful brand assets. Emilie and Gwen have created this intimate retreat, capping it at 12, so that you walk away with a clear marketing roadmap, a confident sales process, and the tools to attract aligned clients while growing their business authentically. If you’re ready to stop spinning your wheels and start showing up with clarity, authority, and confidence, this episode will give you a glimpse of what you can expect from this impactful retreat in Virginia!

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Emilie Davis at https://www.magicmirrormarketing.com/

Follow Emilie on Instagram

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Visibility alone doesn’t build a profitable business – you need a sales system, authority, and being in the right rooms. By the end of today’s podcast episode, you’ll learn how to maximize your visibility and turn those opportunities into converting clients.

Today, Gwen is joined by Christi Kendall, co-founder of the Wild Woman Summits, for an empowering conversation about why so many women entrepreneurs struggle to consistently convert their visibility into paying clients, despite doing all the things they’ve been told to do to increase their visibility.

Christi shares her perspective on what actually moves the needle in business: establishing authority, positioning yourself in the right rooms, and strategically leveraging speaking opportunities to connect with warm audiences who are ready to buy. Together, Gwen and Christi unpack the difference between simply being seen and being recognized as the expert people trust. They also dive into the importance of niching down, refining your messaging, and showing up with the kind of confidence and clarity that helps potential clients choose you.

If you’re a female entrepreneur who is tired of the client acquisition rollercoaster and ready to turn your visibility into real revenue, this episode is a must listen. Grab your favorite notebook and pen, it’s time to start building a visibility plan that works.

Connect with Christi:

Follow Christi on Instagram

Work With Christi

Discover Your Sales Archetype Here

Get The Sales Precision Audit

Check Out The Wild Woman Summits:

Sign Up For the Next Wild Woman With Impact Summit

Follow Wild Women Summits on Instagram

Check Out WE Summit’s Website

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Have you ever feared that AI will replace your business? Today, Gwen is addressing this question and providing you with a strategy on how you can use AI to confidently prepare for your next discovery call.

With tools like ChatGPT and Gemini making information instantly accessible, even Gwen has recognized that this is shifting her industry as a sales strategist. However, clients are not struggling to find information, they’re actually overwhelmed by it. What they’re truly searching for is clarity, confidence, and leadership.

Having a strong and well structured sales conversation will position you as the authority in your field. In this episode, Gwen shares how to use AI to enhance your discovery calls, ask better “why” questions, uncover the real emotional drivers behind buying decisions, and confidently guide prospects toward aligned solutions. Whether you’re a website designer, brand strategist, copywriter, accountant, or other service-based business owner, you’ll learn how to close high-ticket clients without feeling pushy or salesy.

If you want to increase revenue, reduce follow-up, and build trust faster in your sales process, this conversation will show you why human connection—not more information—is your true competitive edge. When you command the conversation, you stop chasing clients and start leading them.

Grab the FREE Download here: https://gritandtenacity.myflodesk.com/sjjku4qei3

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

Ever meet someone that you instantly connect with and immediately dive into talking about business and sales? Today is that kind of conversation. Kelly Price is joining Gwen on the podcast to talk about sales, burnout, leadership, and the courage it takes to create something on your own.

This is a refreshing conversation, one that feels so relatable it’s like talking to your business girlfriends over coffee. Kelly and Gwen dive into the uncomfortable but necessary parts of business ownership – pricing your worth, having difficult conversations, outgrowing team members, and why ‘being nice’ isn’t the same thing as being kind. Kelly continues to share how she transitioned from fractional HR work into creating a successful audit-based consulting business that actually aligns with her values.

If you’ve ever struggled with charging what you’re worth, feared difficult conversations with employees or clients, or wondered whether now is “the right time” to start your business — this episode is your permission slip: There has never been more opportunity than there is right now.

This is a conversation about owning your value, leading with honesty, building systems that support growth, and remembering that sales, when done authentically, is simply serving.

Links Mentioned in Today’s Episode:

Visit Thrive HR’s Website: https://www.thrivehrkc.com/about

Connect with Kelly on LinkedIn: linkedin.com/company/thrivehrkc

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

This episode may be a little out of Gwen’s comfort zone, but she’s getting vulnerable and honest with you. After launching into 2026 with big plans, new offers, and high expectations, she found herself staring at something every entrepreneur dreads: crickets. Instead of pretending it didn’t happen, she shares the uncomfortable truth about visibility gaps, scarcity thinking, and the one business activity she’s been avoiding—lead generation.

You’ll hear how a powerful circle of women in her “C-suite” lovingly called her out, why pivoting too often might be costing you more than you think, and how going back to the basics can reignite growth faster than chasing the next shiny strategy. Gwen reminds you that sales conversations aren’t usually the problem, having a lack of conversations is. And if you’re not consistently generating leads, no shiny new offer or rebrand will fix that.

This episode is your permission slip to stop spiraling, stop comparing, and start owning your power again. You are not behind. You are not incapable. You may just need to simplify, recommit, and do the uncomfortable things that move the needle. Because when you show up fully and visibly—you don’t just grow a business. You build a legacy.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

It's the week of love, and for this special "Client Love" themed episode Gwen is joined by her operations manager for Grit and Tenacity Consulting, Kristyn, to pull back the curtain on what’s really happening behind the scenes and why learning how to lead confident sales conversations is the key to falling back in love with your business.

From event planners and photographers to yoga instructors, website designers, bookkeepers, and even a concierge pediatrician, Gwen shares real client success stories from service-based entrepreneurs who have doubled and tripled their revenue by creating clarity in their sales conversations.

This episode breaks down why women struggle with selling, how mindset impacts confidence when leads slow down, and why most “no’s” aren’t rejection — they’re confusion. Gwen walks through her Confidence Sales Accelerator framework, including how to stop over-explaining, sell outcomes instead of features, set boundaries without guilt, and confidently guide prospects to a clear yes or no.

Kristyn shares her perspective from watching client transformations happen in real time — from second-guessing and burnout to control, clarity, and confident leadership. Together, they explore why sales feels natural when you have a plan, how heart-led women can sell without being pushy, and why clarity is the most loving thing you can offer a potential client.

If you’re a service-based entrepreneur who wants to sell with confidence, raise your prices, and build a business that supports your life — not consumes it — this episode is for you.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

What do you do when a potential client asks "what's your average price for this service?” before they truly understand the value of your work? Today, Gwen is breaking down how to confidently lead pricing conversations without giving up control of the sales conversation while talking you through a real life example.

Gwen walks you through an actual email exchange with a prospective client and explains why pricing should never be the starting point of a sales conversation. She challenges the belief that transparency means immediately quoting numbers and shows you how premature pricing discussions are like treating a root cause with a band aid.

You’ll hear Gwen unpack the difference between transactional buyers and true partners, why discovery calls are meant to be led and how positioning yourself as a change agent—not just a salesperson—creates confident yeses without pressure.

If you’ve ever felt uncomfortable navigating budget objections, struggled with clients who “just want the price,” or found yourself shrinking to fit someone else’s expectations, this conversation will help you reclaim your authority, lead with clarity, and sell in a way that feels grounded, ethical, and have queen-like confidence while doing it.

Links Mentioned in Today’s Episode:

Join The Membership Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

In today’s episode, Gwen shares a real-life example of how she turned a casual poolside conversation on her recent cruise into a confident, controlled sales conversation—using her proven sales framework in real time. What started as an innocent chat quickly triggered old corporate sales conditioning she thought she’d left behind, including being asked to “pitch” on the spot and navigating masculine, pressure-driven sales energy. Gwen breaks down exactly how she shifted the dynamic, reclaimed control, and led the conversation with clarity, confidence, and authenticity.

This episode is a masterclass in why sales is a life skill not just a business skill. Gwen walks you through how to naturally transition from small talk into a professional conversation, why discovery calls should never feel like performances, and how leading with curiosity instead of defensiveness instantly builds authority and trust. You’ll hear practical, real-world examples of language shifts, boundary-setting, and how releasing attachment to the outcome actually creates more aligned opportunities.

If you’ve ever felt awkward, triggered, or unsure in sales conversations—especially when it comes to pricing, value, or over explaining what you do—this episode will help you reframe sales as grounded, empowering, and entirely on your terms. Press play for tangible takeaways you can start using immediately to lead your conversations, protect your energy, and show up with confidence in sales, business, and life.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

Sign Up For The Weekly Newsletters Here!

Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

We all experience moments when life knocks you down, but what matters most is how you get back up. Today, Gwen is having a conversation with business resilience strategist and certified grief educator Debi Lynn for a deeply honest conversation about grief, resilience, and building a heart-led business after life’s hardest moments. Debi shares how her personal experiences forced her to rebuild her identity, leadership, and purpose. This episode speaks directly to female entrepreneurs who have experienced trauma, burnout, or major life disruption and are searching for a way to rise stronger while creating meaningful impact through their business.

Together, Gwen and Debi explore why resilience is one of the most critical leadership skills for women in business today and how unprocessed grief, identity shifts, and burnout can quietly stall growth. Debi explains how emotional healing, heart-centered leadership, and inner resilience directly influence business sustainability, confidence, and long-term success. This conversation reframes grief beyond loss of life, touching on the grief that comes from career changes, evolving relationships, and outgrowing old versions of yourself as an entrepreneur.

We end the episode with a Dear Gwen segment, as Debi asks how to explain the transformational value to clients who only seem to focus on the cost. This episode offers grounded wisdom, practical insight, and a powerful reminder that resilience, leadership, and sales confidence all begin at the heart.

Connect with Debi:

Check Out Debi's Program Here!

Visit Debi's Website

Check Out Debi's YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales