CEO Rob Samuels is 8th generation at Maker's Mark.
His grandparents walked away from 160 years of family whiskey to start fresh - then didn't profit for 25 years.
Now Rob is pioneering regenerative agriculture, rebuilding soil health while making bourbon.
A conversation about legacy, purposeful inefficiency, and why nature is the real maker.
This is The Reinventor's Mindset. Let's dive in.