Conversion rate optimization expert Jon Macdonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales, how to let your members tell you how to sell them more online, and why he thinks we are in the first inning of making your website an effective sales channel for your credit union.

Laura Woods is such a fount of exciting ideas that we created two podcasts so we could capture everything. In part 2, she shares more about reaching people where they are by marketing with empathy and vulnerability. 

Laura shares her lessons from her innovative "Dreams" marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding A credit rated loans, and why empathy, vulnerability, and a distaste for the word "no" fuel her marketing philosophy.

Tansley Stearns, Chief Impact Officer at Filene, joins us to share what Filene has learned in over 25 years of researching credit unions. Tansley talks about how you can create a culture of innovation, why attracting younger members is hard (and what to do about it), why “customer effort score” may be the most important number in your credit union, and what the greatest gift of the digital age is to credit unions (hint: it’s not Twitter).

Jonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world joins us to share best practices and opportunities from the coming legislation for the web. In this podcast you'll learn about why designing your online properties to be accessible is both the right thing do and smart business, what technology debt is and how you can avoid it, and what standards to follow to avoid risking a lawsuit against your credit union.

Shawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.

Randy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions—serving the underserved. He explains how proper management can reduce charge offs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff.  

Melina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses their exciting new concept for engaging their members by being hyper local. She presents a positive way to view large competitors, and reminds us that we can avoid the day-to-day doldrums and make more authentic connections by focusing on the “why.”

Economist Mike Wilkerson joins us to talk about the economic forecast for 2016 and what it means for you, his exclusive research on the economic impact credit unions have in their communities, and how the shrinking middle class and sharing economy are reshaping the future of credit unions.