The Rent Roll Queen Podcast

Brand vs. Personal Brand in Real Estate: How to Build Authority with Lisa B

In this game-changing episode of The Rent Roll Queen Podcast, I sit down with industry icon Lisa B to unpack one of the most misunderstood elements in real estate business success—your brand.

We go deep on the difference between branding your business and branding yourself, and why most real estate professionals are doing it wrong. Whether you’re a principal, BDM, or growing a rent roll from scratch, this episode is a must-listen.

Lisa shares her powerful insights from over 30 years in the industry, and we explore how poor branding impacts trust, how to support your team’s personal brand (without losing control), and why diverse marketing is the key to building reputation, revenue, and long-term equity.

We also dive into the future of real estate marketing—including how to use AI ethically and intentionally—and how to stand out in a crowded market without ego or overwhelm.

🔑 What You’ll Learn:

• The difference between personal brand and company brand (and why you need both)
• How branding impacts your reputation more than your logo ever will
• Why micromanaging your team’s personal brand backfires—and what to do instead
• How to build visibility across multiple marketing channels (without burning out)
• Lisa’s take on using AI and ChatGPT in your content creation strategy

💛 Work With Lisa B

Lisa B is the creator of The Real Estate Club—a 1,200-page training portal for real estate professionals who want to grow, scale, and market with impact. Explore her training and connect with her at: www.lisab.com.au

💫 Work With Tarsi Taylor

If you're a real estate business owner ready to systemise your operations, maximise profit, and create a rent roll that’s built for scale or sale, visit: 🌐 www.tarsitaylor.com or 🌐 www.thetarsiway.com to learn more about The Rent Roll Accelerator™ and other industry-leading resources.

👉 Don’t forget to subscribe to The Rent Roll Queen Podcast and share this episode with a fellow business owner who’s ready to rise in the industry.

In this episode of The Rent Roll Queen Podcast, I sit down with Kylie Walker – the powerhouse behind That Property Mum and Done For You Socials – to talk all things marketing, burnout, mindset, and selling your rent roll.

💡 What we cover:

• The real cost of DIY marketing for real estate business owners
• Why burnout is rampant in property management
• The mindset shift that changed Kylie’s life
• Creating content that actually connects with your audience
• How Done For You Socials helps business owners scale with ease

🔔 Subscribe for weekly episodes packed with practical strategies and real talk from Australia’s top real estate leaders.

📲 Work with Kylie: www.thatpropertymum.com.au

📲 Work with Tarsi: www.thetarsiway.com.au

🎙️ More episodes: www.tarsitaylor.com.au

Disclaimer: https://tarsitaylor.com/showdisclaimer

In this episode, Tarsi Taylor welcomes Alicia Wade, also known as Doctor Gratitude, to discuss the power of gratitude in business. Alicia shares how implementing gratitude can help business owners scale from five figures to eight figures and beyond. She provides actionable insights on mindset shifts, leadership, and building a business that thrives on gratitude.

💡 What You’ll Learn in This Episode:

✔️ How gratitude can shape business success.

✔️ Strategies for moving from 5-figure to 8-figure revenue.

✔️ How business owners can shift their thinking for exponential growth.

✔️ Simple ways to integrate gratitude into daily operations.

This episode is sponsored by Buy A Rent Roll (BARR)

📌 Need Help Maximising Your Rent Roll’s Profitability?

At The Tarsi Way, we help real estate professionals increase revenue, improve efficiency, and scale sustainably with expert consulting and strategy.

Here’s how we can help:

✔️ Rent Roll Valuation & Due Diligence – Know your true worth and opportunities for growth

✔️ Real Estate Business Consulting – Scale your agency with proven strategies

✔️ BARR (Buy A Rent Roll) – Buy or sell rent rolls with expert guidance

✔️ REBOC (Real Estate Business Owners Conference) – Learn from industry leaders & build a stronger agency

🔗 Book a consultation today: thetarsiway.com

📍 Find Us Here:

🌐 Website: tarsitaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

🚀 If you’re serious about increasing the profitability of your rent roll, this episode is for you. Hit play, take notes, and start making real changes today!

Loved the episode? Let us know—what’s one strategy you’ve used to boost your rent roll’s profitability?

Scaling a rent roll isn’t just about adding more doors—it’s about having the right systems in place to make that growth sustainable and profitable.

In this episode, Tarsi Taylor speaks with Steve Marinucci, Director of Marra Finance. With over 18 years in the finance industry and the last 14 years specifically in the Real Estate industry, Steve shares industry trends, financing strategies, and the importance of trust accounts in real estate businesses.

💡 What You’ll Learn in This Episode:

✔️ The key systems every real estate agency needs for rent roll growth

✔️ How automation can free up time and improve efficiency

✔️ The importance of compliance and financial tracking in scaling a business

✔️ How to maximise landlord retention and create recurring revenue

✔️ Common mistakes that slow down growth—and how to avoid them

Whether you're a real estate business owner, property manager, or BDM, this episode will help you strengthen your business foundation and scale smarter.

This episode is sponsored by Rob Honeycombe – Rent Roll Broker and Agency Sales.

📢 Need Help Growing Your Rent Roll?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence – Know the true value of your business before you buy or sell.

✅ Real Estate Business Consulting – Scale your agency with expert guidance.

✅ BARR (Buy A Rent Roll) – Buy or sell rent rolls with confidence and clarity.

✅ The Real Estate Business Owners Conference (REBOC) – Learn from top industry leaders and elevate your agency.

🔗 Book a consultation today: thetarsiway.com

📍 Find Us Here:

🌐 Website: tarsitaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

🚀 If you’re serious about growing your rent roll with the right systems, this episode is for you. Hit play, take notes, and start implementing changes today!

Loved the episode? Hit reply and let us know which system has been a game-changer in your business!

Scaling your rent roll isn’t just about adding more properties—it’s about building a profitable, sustainable portfolio that works for you. But how do you actually attract, retain, and grow the right kind of clients?

In this episode, Tarsi Taylor sits down with Scott McWilliams, multi-award-winning real estate professional, property investor, and founder of Ideal Property Co. With years of experience as a Business Development Manager & Sales Agent, Scott knows exactly what it takes to grow and maintain a high-performing rent roll.

If you’re ready to take your rent roll to the next level, this episode is packed with insights you can implement today.

🎧 Hit play and learn:

✅ The biggest mistakes that hold agencies back from scaling

✅ How to create real value for landlords and investors

✅ The best strategies for retaining clients & reducing churn

✅ Why growth isn’t just about numbers—it’s about quality

Whether you're just starting out or looking to refine your strategy, Scott’s expertise will help you maximise your rent roll's potential.

This episode is sponsored by Buy a Rent Roll (BARR)

📢 Need Help Growing Your Rent Roll?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence – Know the true value of your business before you buy or sell.

✅ Real Estate Business Consulting – Scale your agency with expert guidance.

✅ BARR (Buy A Rent Roll) – Buy or sell rent rolls with confidence and clarity.

✅ The Real Estate Business Owners Conference (REBOC) – Learn from top industry leaders and elevate your agency.

🔗 Book a consultation today: thetarsiway.com

📌 Find Us Here:

🌐 Website: tarsitaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

📢 Loved this episode? Follow, like, subscribe—and don’t forget to share it with your real estate colleagues!

What’s your biggest challenge in growing your rent roll? Reply and let us know!

Buying or selling a rent roll is a major business decision that can impact your growth, cash flow, and long-term success. But is the multiplier the only thing that matters?

In this episode, Tarsi Taylor is joined by Rob Honeycombe, an expert Rent Roll Broker and Agency Sales specialist, to break down the essential factors in rent roll sales and acquisitions.

Whether you’re looking to expand your portfolio, exit the industry, or sell at maximum value, this episode will help you navigate the process with confidence.

Hit play to learn what really counts when buying or selling a rent roll!

Whether you're a real estate business owner, broker, or property manager, this episode is packed with practical insights for a smooth transaction.

This episode is sponsored by REBOC

Need Help Buying or Selling a Rent Roll?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence - Know what your business is worth before selling

✅ Business Consulting & Growth Strategies - Build a scalable, high-performing agency

✅ BARR (Buy A Rent Roll) - Buy or sell rent rolls with expert guidance

✅ The Real Estate Business Owners Conference (REBOC) - Learn from top industry leaders

🔗 Book a consultation today: thetarsiway.com

📌 Find Us Here:

🌐 Website: TarsiTaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

📢 Loved this episode? Follow, like, subscribe and also don’t forget to share it with your real estate colleagues!

Your rent roll isn’t just a list of properties, it’s a powerful financial asset that can drive long-term business growth, cash flow, and profitability. But do you really know what your rent roll is worth?

In this episode, Tarsi Taylor sits down with John Knight, founder of Business Depot, and an industry leader in real estate business valuations, strategy, and financial management.

Together, they break down the real factors that determine a rent roll’s value, what buyers look for, and how you can maximise your portfolio’s worth.

Hit play and gain valuable insights into the world of rent roll valuations!

This Episode is sponsored by Buy A Rent Roll(BARR)

Need Help Understanding Your Rent Roll’s Value?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence - Get expert insights before buying or selling

✅ Real Estate Business Consulting - Scale your agency with data-driven strategies

✅ BARR (Buy A Rent Roll) - Buy or sell rent rolls with confidence

✅ The Real Estate Business Owners Conference (REBOC) - Learn from top industry leaders

🔗 Book a consultation today: thetarsiway.com

📌 Find Us Here:

🌐 Website: TarsiTaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

📢 Loved this episode? Follow, like, subscribe and also don’t forget to share it with your real estate colleagues!

Running a profitable real estate business isn’t just about growth, it’s about efficiency, strategy, and strong financial foundations. In this episode, Tarsi Taylor sits down with Joel Davis, an industry leader who scaled Image Property to over 5,000 properties under management and built Stafflink, an outsourcing solution that empowers real estate professionals.

Together, they uncover the systems, procedures, and financial strategies that drive revenue and profit in a real estate business, so you can build a scalable, high-performing agency.

Hit play and start implementing proven strategies today!

Whether you're an agency owner, property manager, or looking to optimise your business, this episode is packed with actionable strategies to boost profit and streamline operations!

This Episode is sponsored by Buy A Rent Roll(BARR)

Need Help Growing Your Rent Roll?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence - Know what your business is worth

✅ Real Estate Business Consulting - Scale your agency with expert strategies

✅ BARR (Buy A Rent Roll) - Buy or sell rent rolls with confidence

✅ The Real Estate Business Owners Conference (REBOC) - Learn from industry leaders

Book a consultation today: thetarsiway.com

Find Us Here:

🌐 Website: TarsiTaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: The Rent Roll Queen Podcast

📢 Loved this episode? Follow, like, subscribe and also don’t forget to share it with your real estate colleagues!

Leadership isn’t just about managing a team, it’s about vision, decision-making, and building a sustainable real estate business. In this debut episode, host Tarsi Taylor sits down with Peter Camphin, a highly respected industry leader with extensive experience in real estate, finance, and strategic business growth. Having led Loan Market and Ray White and now running PropUp Consulting, Peter has seen it all, what works, what doesn’t, and what truly separates thriving real estate businesses from the rest.

They dive deep into what makes a great leader in the real estate industry, the biggest challenges agency owners face, and how strong leadership drives business success.

Hit play and start levelling up your real estate business today!

Whether you're a real estate agency owner, property manager, or thinking about growing your rent roll, this episode is packed with actionable insights!

This episode is sponsored by REBOC

Need Help Growing Your Rent Roll?

At The Tarsi Way, we help real estate business owners with:

✅ Rent Roll Valuation & Due Diligence - Know what your business is worth

✅ Real Estate Business Consulting - Scale your agency with expert strategies

✅ BARR (Buy A Rent Roll) - Buy or sell rent rolls with confidence

✅ The Real Estate Business Owners Conference (REBOC) - Learn from industry leaders

Book a consultation today: thetarsiway.com

Find Us Here:

🌐 Website: TarsiTaylor.com

📱 Instagram: @therentrollqueenpodcast

📘 Facebook: The Rent Roll Queen Podcast

🎥 YouTube: The Rent Roll Queen Podcast

📢 Loved this episode? Follow, like, subscribe and also don’t forget to share it with your real estate colleagues!

👑 Welcome to The Rent Roll Queen Podcast – Your Go-To for Real Estate Business Success! 🎙️

Running a real estate business is exciting, challenging, and full of opportunities, but it’s also complex. Whether you’re a seasoned agency owner, an ambitious property manager, or a newcomer navigating the industry, this podcast is here to help you grow, scale, and succeed.

Hosted by Tarsi Taylor, this series will break down the key areas of real estate success, from buying and selling rent rolls to marketing strategies, profitability, and operational efficiency.

🎧 Hit play and get ready to take your real estate business to the next level!

🚀 Whether you're looking to buy, sell, scale, or optimise your real estate business, we’ve got you covered!

📌 Need Help Growing Your Rent Roll?

At The Tarsi Way, we help real estate business owners with: ✅ Rent Roll Valuation & Due Diligence – Know what your business is worth ✅ Real Estate Business Consulting – Scale your agency with expert strategies ✅ BARR (Buy A Rent Roll) – Buy or sell rent rolls with confidence ✅ The Real Estate Business Owners Conference (REBOC) – Learn from industry leaders

🔗 Book a consultation today: thetarsiway.com

📌 Find Us Here:

🌐 Website:TarsiTaylor.com

📱 Instagram:@therentrollqueenpodcast

📘 Facebook:The Rent Roll Queen Podcast

🎥 YouTube: Rent Roll Queen Podcast

📢 Enjoyed this episode? Follow, like, and subscribe—and don’t forget to share with your real estate colleagues!