Elan Miller is a branding expert and entrepreneur with a diverse background in branding, product management, and agency leadership. His career includes building and selling social platform Glimpse, advising businesses on marketing strategy, and helping agencies refine their client relationships. Elan is passionate about storytelling as the foundation of strong brands and about exploring how AI can enhance creativity without replacing human insight.
Summary
In this conversation, Elan Miller reflects on his journey across branding, entrepreneurship, and product management, highlighting the role of storytelling in building lasting brands. He shares insights from his work on the social app Glimpse, lessons learned from his first transformative job, and the challenges of running an agency in a competitive space.
Elan explains the dinner party test as a tool to clarify messaging, stresses the importance of proof of work in building credibility, and argues that branding should be viewed as a long-term investment. He also explores how AI tools can transform writing, strategy, and design—if leveraged thoughtfully. For Elan, the future of branding lies in combining emotional insight, technology, and strong client relationships.
Takeaways
- Storytelling drives brand success.
- Branding requires long-term commitment.
- AI can enhance—but not replace—creativity.
- Strong relationships and proof of work build trust.
- Strategy aligns teams and empowers growth.
Powerful Phrase
"If you have a story, right? Like a story isn't just marketing. A story is really an operating system.”