The Rev up

The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth. 

In this episode of The Rev Up, we’re joined by Ryan Liubinskas, VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!

Key Takeaways: 

• Learn how to navigating sales during economically challenging times
• Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)
• Unpack the importance of sales development and the key traits to look when hiring a salesperson. 

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/

Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.

But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔

In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. 

Key Takeaways:

🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.

🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.

💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.

Are you ready to revolutionise your event marketing? 

Connect With Us:

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/

What does it take to build a growth engine that ensures long-term success for your business?

In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&A session on building an effective growth engine for sustainable business success. 

Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion. 

If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.

Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!

Key Takeaways: 

• Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.
• Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.
• Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.
• Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Jim Gianoglio here: https://www.linkedin.com/in/jimgianoglio/

Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale. 

Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.

That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients. 

Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock business growth.

• Build a rock-solid marketing strategy with expert guidance on the essential building blocks you need.
• Discover the key to connecting with your audience and crafting a brand message that resonates.
• Hear how to gain a competitive edge with the right skills and expertise in your team.
• Uncover the powerful insights and metrics that drive growth.

If you are a business owner looking to optimise and maximise your growth strategy, this episode is for you! 

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Anna Espina here: https://www.linkedin.com/in/anna-espina

Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea. 

In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource. 

Key Takeaways:

• Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!
• Discover how tailored outsourcing solutions work best for business owners.
• Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business. 

Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!

Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business. 

• Learn how remote teams facilitate business expansion
• Break down the core beliefs for successful remote leadership 
• Leverage self-education to build a laser-sharp gut instinct  
• Uncover why not all revenue growth is equal
• Discover 3 things all top revenue growth leaders need to know. 

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Rory Fitzpatrick and Managing Director at CloudGo Services here: 

www.cloudgoservices.com

[email protected]

No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced. 

That is, unless you’ve mastered one thing: MINDSET. 

In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.

• Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.
• Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.
• Stop selling and start listening! Discover why adopting this mindset is essential for salespeople looking to truly connect with their customers.
• Master the communication skills needed to succeed in sales and gain invaluable insights into how to connect with your audience like a pro.

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Charmaine Keegan and Smarter Selling here: 

https://www.smarterselling.com.au/

When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?

While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!

Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.

In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, and special guest Laura Piccardi discuss the power of leveraging authenticity to attract best-fit customers, and how understanding the intricacies of customers will effortlessly nurture them through the buyer's journey.

In this episode: 

• Discover why authenticity is core if you want to attract more, right-fit customers
• Uncover how to know your audience - and let them tell you what they want!
• Unpack a different way of looking at sales process - less steps, more transitions
• Learn how social-decision making is influencing the way your buyers are making purchases. 

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about Laura Piccardi and Uppy here: https://uppy.com.au/

The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing. 

Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all. 

In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:

• Attribute leads to channels
• Monitor diminishing returns on your marketing channels
• Measure metrics for success
• Understand the ‘dark side’ of setting KPIs for your team.

John also shares his top picks for reliable resources you can leverage to learn more about digital marketing and stay on top of the latest trends and best practices. 

Connect with Us: 

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au

Learn more about John McGowan and Attribution Digital here: https://attd.co/