The Revenue Cafe

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Knoll, Strategic Advisor and Executive Coach at Revelry.co. There are other technology and behavior tools that can help you make practical ops decisions, like new pricing triggers which alert you to tweak price and roll it out to the business. Another tip is to write the PR release, a trick from Amazon, which helps everyone get on the same page regarding the vision of the decision.

HIGHLIGHT QUOTES

Write the PR release and align the team on the vision - Thomas: "If you want to launch a new program, a new plan, a new product, step 1 is write what the PR release is going to be, share that with the team, and that's like this tool that helps everyone way more quickly get on the exact same page about what the vision of the outcome of this whole investment and this project is going to be."

You can find out more about Thomas in the link below: 

• LinkedIn: https://www.linkedin.com/in/thomasknoll/

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Knoll, Strategic Advisor and Executive Coach at Revelry.co. Decisions can seem hard, expensive, time-consuming, and entail a massive opportunity cost. But there are hacks: have a default decision (example: what are we having for dinner tonight?) and hell yeah or no, which simply says, if it's not a hell yeah, then it's a no.

HIGHLIGHT QUOTES

Get to a decision by starting with your default answer - Thomas: "I have an answer every single time I get asked what should we eat tonight? The answer's Taco Bell. That's it. And immediately everyone has an opinion about what we should eat tonight."

You can find out more about Thomas in the link below:

• LinkedIn: https://www.linkedin.com/in/thomasknoll/

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Shields, Director of Product Marketing at Superside. There is a galaxy of solutions to tackle the creative problem, ranging from strategic solutions to tactical, and outsourced to in-house.

Specifically, creative agencies, internal creatives, freelancers, and self-service tools comprise this galaxy. Thomas discusses creative-as-a-service (CaaS) as a better approach by combining 3 key elements: remote creative talent, tech for easy collaboration, and a unique subscription model.

HIGHLIGHT QUOTES

Advantages of CaaS over agencies and freelancers - Thomas: "So CaaS is technology-enabled, it's a subscription similar to SaaS, and it will deliver compelling creative on-demand, so really fast, within a clear, defined budget. You have total control and transparency around what you're getting, for what you pay, and it's able to do it at a scale and breadth of skills."

You can find out more about Thomas in the link below:

• LinkedIn: https://www.linkedin.com/in/tlshields/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Thomas Shields, Director of Product Marketing at Superside. Modern marketing relies on timely, high-quality, and scaled creative. It is the lifeblood of effective marketing. However, many leaders are guilty of treating the creative team as short-order chefs instead of the strategists that they are.

HIGHLIGHT QUOTES

Creatives become order takers because of sheer volume - Thomas: "The reality is that so much volume is coming down the pipe, most creatives can't keep up with the demand and they can't keep up with the speed of which is required. I'm guilty, again, I’m being honest here, I'm guilty of not always giving them the lead time that they need to do the best work."

You can find out more about Thomas in the link below:

• LinkedIn: https://www.linkedin.com/in/tlshields/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Timur Daudpota, Founding Partner of 2080 Ventures. Think of your content as a product itself and how Time Magazine, GQ, and Bloomberg do it. Timur advises others to get their content out there first and the organic response of your community to it will monetize itself later on.

HIGHLIGHT QUOTES

Create content first and monetize after - Timur: "When I was creating content out there, people started reaching out. Hey, can you help me out with this? Or hey, can you start helping me out with this. At first, you're like hey, this is not what we're doing, but as more and more of these requests start coming in, that's the time when you should really think about, okay, I need to start monetizing."

You can find out more about Timur in the link below:

• LinkedIn: https://www.linkedin.com/in/timurdaudpota/
   

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Timur Daudpota, Founding Partner of 2080 Ventures. He tackles the basics of creating content starting with 2 simple rules: if you don't like reading or watching it, no one else will, and whoever out-educates their users/customers will automatically win. Timur then breaks down the foundations of great content, from the best research tools down to the most effective methods.

HIGHLIGHT QUOTES

Don't gatekeep; give away your secrets for free - Timur: "Give away your secrets for free. If you think you're giving away more, do even more. Do more than anyone else. You have to give more value to people and in turn, it will keep giving you more in return."

Apply the Pig Factory Method to creating content - Timur: "Imagine we record this video. This video is going to be a recorded podcast, then it's going to be turned into audio, which is going to be shared across Soundcloud or Spotify, and then you make short form bites, so take interesting parts of this video and turn into one that it clips, add subtitles, and then distribute that to TikTok, Instagram Stories, and YouTube Shorts."

You can find out more about Timur in the link below:

• LinkedIn: https://www.linkedin.com/in/timurdaudpota/
   

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Todd Rowe, Chief Operating Officer of Bevy and Board Member of Genpact. Systems, shared success metrics, and people make up your go-to-market IP, and Todd discusses how to tie one team's success with another and how to hire team-oriented people and build a team-first culture.

HIGHLIGHT QUOTES

Shared success metrics vs function-specific KPIs - Todd: "One of the things that I've had to do is actually change some of the KPIs so that this way, for example, marketing and sales own certain targets together where marketing is quota, is around sales accepted leads, not marketing-generated leads, so this way sales and marketing have to work together that way."

You can find out more about Todd in the links below:

• LinkedIn: https://www.linkedin.com/in/trowe/
• Website: https://www.bevy.com/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Todd Rowe, Chief Operating Officer of Bevy and Board Member of Genpact. Hypergrowth companies look at their growth cross-functionally, which includes the optimization of their go-to-market IP. Any company can create its own go-to-market IP and Todd discusses its 3 critical components: systems, shared success metrics, and people.

HIGHLIGHT QUOTES

Optimize the entire "growth train" - Todd: "We need to optimize this for the entire customer life cycle, not just one single component. I like this to a growth train where that train literally, we have to optimize each of these different aspects, not just five or 15 different train cars themselves. So from my experience in building out go-to-market IP, there are 3 components simply: systems, shared success metrics, and people."

You can find out more about Todd in the links below:

• LinkedIn: https://www.linkedin.com/in/trowe/
• Website: https://www.bevy.com/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Vivek Bedi, Founder and Chief Product Officer of Product Immersion. Sales and product teams tend to get siloed from each other. Vivek discusses how these teams can use artifacts, much like app release notes, to stay aligned on a high level. Vivek discusses how the involvement of sales and products can change depending on the type of client, as well as the effectiveness of having a product manager in closing a deal.

HIGHLIGHT QUOTES

Some clients need more product team involvement, some don't - Vivek: "Looking at different types of clients, in the sales cycle, you might B2B clients, enterprise clients, big, small, that plays an interesting role too because depending on your client, there might be more involvement in the product."

A PM in the sales process closes deals more effectively - Massimo: "I think also getting like a product manager in the sales conversation helps a lot, especially when sharing the roadmap. I feel potential customer tends not to trust product promises from salespeople, while if there is an actual PM explaining the roadmap and making a formal commitment, that's way more effective for closing deals."

You can find out more about Vivek in the links below:

• LinkedIn: https://www.linkedin.com/in/vivekbedi/
• Website: https://productimmersion.com/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Vivek Bedi, Founder and Chief Product Officer of Product Immersion. Salespeople spend time learning more about the features, values, and stories of their products. While they do not need to know the product in detail, they do need to know how the product's features translate to value for the customer. It is only through working together that both sales and marketing teams can extract exponential value for the customer.

HIGHLIGHT QUOTES

Product and sales teams get more value by working together - Vivek: "We might be close to the customer to get feedback on our product, but we might not be close to the customer. And how are you using it? How can we upsell it for you? And what's the sales strategy? So getting more involved in that sales life cycle is really important from the product side as both of these teams can exponentially be more valuable if they just spend more time with each other."

You can find out more about Vivek in the links below:

• LinkedIn: https://www.linkedin.com/in/vivekbedi/
• Website: https://productimmersion.com/

Check out more Hot Takes on revenue acceleration on our website below!

Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com