The RevOps Hero Podcast

On this episode, we have SEO expert Micah Fisher-Kirshner, who previously lead strategy for big names like Zazzle and Zendesk. He now manages a set of B2B SaaS portfolio companies around SEO and Content at a growth equity firm called Turn/River Capital. Tune in for details on what it's like to build up successful SEO programs for a set of ever-changing portfolio companies. 

Abishek Surana Rajendra has the DNA of a software engineer, the mind of an SEO expert, and the heart of a marketer. Join us on episode 21 of The Marketing Hero podcast, where we discuss the crucial connection between engineering and SEO. Especially at the scale of billions of page views (yes, with a b), there are nuances of technical SEO that can make a big difference for attracting organic traffic. 

Want to reach Abishek Surana Rajendra? https://www.linkedin.com/in/abishek-surana-rajendra/

Micky Teng joins The Marketing Hero podcast to discuss what it really means to market to developers, including a keen awareness of the developer BS detector whenever constructing marketing messaging. Plus, super detailed advice on finding the right product marketer for your SaaS start-up team. If you want to hear a candid conversation with the Head of Product Marketing at Magic, this is the episode for you. 

Want to get in touch with Micky Teng? 
https://www.linkedin.com/in/mickyteng/  

Rand Fishkin is a legend to internet marketing nerds like us. He's the Co-Founder and CEO of SparkToro and was Founder of the legendary SEO company, Moz, as well as Co-Founder of Inbound.org. We're honored to get Rand's thoughts on the "internet duopoly" Google and Facebook, and how putting too much power in one place limits access in the name of profit. We hold nothing back, so dive into this episode for some unfiltered discussion of the current state of online marketing, advertising, content and SEO. 

Considering a career change, or expanding your skillset into SaaS marketing? This episode of The Marketing Hero Podcast offers a detailed look at what it's like to make the transition from marketing brick and mortar businesses into selling technologies and softwares into those businesses. Join Stacy Schulist, former marketing and branding lead for Black Angus restaurants, for an inside perspective. 

Databox Marketing Director, John Bonini, gets into detail about content marketing, including one tip for topic planning that you will be able to use immediately to triple the effectiveness of your content. Tap play to get details about how Databox has implemented content marketing as the main pillar of its marketing strategy, why delegation is a Marketing Director's most important skill, and what we can all learn from systems thinking. 

ClearPivot Senior Consultant Monica Evans details her approach to SaaS marketing with several real client examples, including practical advice you can steal. And, here's a link to the SEO topic cluster information we referenced: https://www.clearpivot.com/topic-clusters-and-pillar-content-the-new-foundation-of-seo

Sridhar Ramanathan is Co-Founder of Aventi Group, a product marketing agency working with some of the world's biggest names in SaaS. He formerly led managed services marketing for HP, and shares some of the most poignant insights we've heard on routes to market for SaaS. Enjoy the episode. 

Join us in conversation with the unstoppable TK Kader for some important insights into the Go-To-Market (GTM) process for SaaS. TK was CEO & Founder at ToutApp (backed by a16z, Jackson Square Ventures and prominent angel investors in Silicon Valley). After scaling ToutApp, it was acquired by Marketo where TK went on to join Marketo's executive team and serve as their Senior Vice President of Strategy. After running a 2-year transformation as part of the executive team, Marketo was acquired by Adobe for $4.75bn. 

TK now spends his time as a Strategic Advisor to 50+ B2B SaaS Founders globally. As Founder of Unstoppable Strategies, he helps Founders grow their startups faster through his weekly Youtube videos (tkkader.com/youtube) and his SaaS Go-To-Market Coaching Program (tkkader.com/gtm). 

Senior UX/UI Designer, C. Vincent Plummer gets into some very candid thoughts about what it's like to work with marketing. Tune into this episode if you want to hear some common ways things can go wrong between product and marketing, and get Vince's vision for how it can all be better. Check for C. Vincent Plummer on LinkedIn, or PlumCharlie on music platforms and Instagram.