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Tom Knickerbocker is the Information Systems Manager for SurveyGizmo, a Boulder, CO-based customer engagement SaaS platform. In this episode, we discuss the challenges, lessons learned, and possible outcomes of custom integrations between Salesforce, HubSpot, and other internal information systems.
In this episode, we discuss the different marketing tactics SaaS companies can do to start an account-based marketing program at their company using the resources they already have in-house.
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