In this episode, we sit down with Tim Gasper, Director of Product at data.world, to dive into what a product marketer role does and how it fits within a SaaS company. Learn more about how to set up your marketing teams and what content types to focus on.

Learn more about the different content types for SaaS companies and how to develop a comprehensive content strategy with a content strategist and digital marketing guru, Diana Mitchell.

Tom Knickerbocker is the Information Systems Manager for SurveyGizmo, a Boulder, CO-based customer engagement SaaS platform. In this episode, we discuss the challenges, lessons learned, and possible outcomes of custom integrations between Salesforce, HubSpot, and other internal information systems.

In this episode, we discuss the different marketing tactics SaaS companies can do to start an account-based marketing program at their company using the resources they already have in-house.