The RevOps Hero Podcast

Join us for a conversation about the importance of sharing customer stories in SaaS marketing. Seeing success is possible, and hearing about benefits others have enjoyed when using your SaaS or software is a key piece of content marketing. Join us for an in-depth conversation with Senior Content Marketing Manager Winona Rajamohan. 

Link with Winona Rajamohan here: https://www.linkedin.com/in/winonarajamohan/

Expert Google Analytics Consultant and Educator, Kyle Akerman, joins us to discuss healthy analytics set-up, the most important reports you should be looking at, and 3 common mistakes that could be killing your numbers. Finally get a handle on what you actually need to look at in Google Analytics, and be a marketing hero today. 

If you're looking to rebrand or rebuild your website there are a few things to be aware of if your end goal is to grow organically. We sit down with technical SEO specialist Ashley Berman Hale to discuss the most important things to keep in mind when building your website.

In this episode, we sit down with Corina Ludwig, President of FunctionFox, and timesheet and project management tool, to discuss the benefits of different project management tools and things to look out for when deciding on a tool for your company.

In this episode, Meghan Saylor, Senior Product Marketing Manager at Nylas, a unified communications platform that allows developers to connect to every email, calendar, and contacts provider in the world, discusses the power of synergy between departments to create an exceptional marketing team.

In this episode, we sit down with Samantha Rupert, a social media expert, to discuss what the best practices are for SaaS companies when it comes to social media marketing.

In this episode, we sit down with Arttu Haho from the Finnish company Trustmary to discuss what it was like breaking into the US market and the challenges he's faced. In addition, we talk about the importance of social proof and how companies can use their software to generate track leads.

In this episode, we sit down with Steve Ammann, Managing Partner of Sales MEDDIC Group, where we discuss how to incorporate MEDDIC sales into large SaaS companies to help them reach their revenue goals. In addition, we discuss how each department within the company can help improve sales from marketing all the way to customer success.

In this episode, we sit down with Tim Gasper, Director of Product at data.world, to dive into what a product marketer role does and how it fits within a SaaS company. Learn more about how to set up your marketing teams and what content types to focus on.

Learn more about the different content types for SaaS companies and how to develop a comprehensive content strategy with a content strategist and digital marketing guru, Diana Mitchell.