In this episode, Jennifer Brannigan, CRO of Korn Ferry, discusses the challenges and importance of sales forecasting, highlighting how many organizations spend too much time on forecast meetings without achieving meaningful outcomes. Forecast meetings should focus on providing actionable insights rather than just updates or team performance. The discussion stresses the need for forecast accuracy to support strategic decisions and that RevOps should be bringing the process and science.

This episode, Kareem Agha, CRO of Haus, talks about the importance and evolving role of RevOps within organizations, particularly early-stage companies. Kareem, drawing on his extensive background in software sales, highlights the crucial role RevOps plays in aligning sales, marketing and financial planning. He describes RevOps as a "guiding compass" for a company’s go-to-market efforts, helping businesses make faster decisions and correct course when necessary by relying on real-time data.