Benny, a financial savant who sees spreadsheets as poetry, has a simple philosophy: money is logical; people are not. But in the world of luxury marketing and wealth management, understanding people—messy, emotional, and unpredictable as they are—is just as critical as understanding numbers.

In this episode, we unpack the nuanced reality of the wealthy: how they differ from the rest of us in lifestyle, yet share the same emotional undercurrents that drive decision-making. Benny’s struggle with the human side of wealth offers a lens into the challenges of serving affluent clients who often defy logical expectations.

We explore:

• Why the wealthy aren’t as “different” as you might think—and how they are.
• The emotional factors that influence big-ticket decisions.
• How to bridge the gap between financial precision and human unpredictability.
• Lessons from Benny’s approach to numbers—and his blind spots with people.

If you’re in the business of selling to or serving affluent clients, this episode will give you the insights you need to navigate their world with both strategy and empathy.

Listen now to discover the human side of wealth and what it means for your business.