The Rich Webster Show

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

Last month I spoke at an event called "Life's Work" in La Jolla, California, organized by my good friend ​Blake La Grange​. In the Q&A conversation, moderated by ​Patrick McAndrew​, we discussed:

- Selling outcomes instead of deliverables
- Why you shouldn't "charge what you're worth"
- The "Line In The Sand" test for picking clients
- Why everyone's a gangster until they have to turn down $10k
- Good pain vs. bad pain in business
- How to use my "Agent Rule" to charge more money
- Why full price or free is still the best policy
- Why I didn't touch AI until 2025

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

- 10 lessons I learned about life and entrepreneurship in 2024
- How sharing my addiction recovery story helped me align my life and business
- The difference between “serving” and “servicing” clients
- Why more entrepreneurs should be thinking about scaling with price
- Why “Strategic Originality” is the only way to beat AI in 2025
- How to create “Idea Space” in your life and business
- Why entrepreneurs are not taking enough healthy risks (and taking too many stupid risks)
- Why the biggest bottleneck to growth isn’t “more information” - it’s your internal issues and beliefs
- Why you shouldn’t focus on “doing more” in 2025, you should focus on “doing different”

Show Notes:
- My Story: Addiction, Recovery, Alignment: https://youtu.be/ivE8j73SA2o?si=LE2liXejREZtlxFQ
- Why Embracing Who You Are Is The Best Strategy: https://www.youtube.com/watch?v=sGIyIYtGl5s
- 10X Is Easier Than 2X: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

FYI: There are some visuals to accompany this podcast. You can see the full video on YouTube. 

In this episode, I cover:

- What I learned from joining a $30k mentorship program
- What happened during my 5 hour marathon onboarding session
- The 4 things I NEEDED to hear on my onboarding call
- Why I shut down my agency doing $500k/year
- How I picked up a new fuel and started sharing openly about who I am
- How I launched a Minimum Viable Offer in under 30 days that made me a lot of money (and helped me discover my True Value)

Learn more about Blake's business: https://www.kollege.com

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

- How a true flow state creates more value and deeper work
- What Trey Anastasio’s pre-show routine taught me about true flow
- The 3 things that create the conditions for your best work to emerge: Preparation, Ritual, and Abandonment
- Preparation for sales calls, public speaking, and content creation
- My current morning routine/ritual and why you shouldn’t copy someone else’s morning routine
- What happens if you don’t practice abandonment (it’s bad)

Show Notes:
- How Does Trey Anastasio Prepare For A Show? https://www.youtube.com/watch?v=5kKe9...
- Trey’s Full Pre-Show Ritual: https://jambands.com/news/2018/12/18/...
- The Creative Act by Rick Rubin: https://www.amazon.com/Creative-Act-W...
- Unreasonable Hospitality by Will Guidara: https://www.amazon.com/Unreasonable-H...

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

• What I’ve been up to
• My addiction story
• How I got into recovery
• Why I’m sharing this now
• Work life integration
• Tapping into a new fuel
• The value is you
• What I’m doing next

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

• Everything you need to know about How To Work Less Cohort 6, including who the program is for, what it includes, and what you can expect.
• Why this is the LAST TIME I’ll be teaching the curriculum live (very special!)
• The program structure and key dates, plus all about the pricing and payment options.
• A week-by-week breakdown of everything you’ll learn in the program.
• All the insane bonuses we have for you this cohort.
• The biggest FAQs I’ve received about How To Work Less.

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

• Everything I accomplished in 2023
• How much money I made
• How I grew my social media from 124k to 421k in 12 months
• Why I stopped newsletter ads, affiliate work, 1:1 coaching, and shut down my agency
• My top 5 books and my top tech of 2023

Show Notes:

• 2022 Year In Review: https://howtoworkless.com/wlw-63/
• IG Reach Drop (2022): https://howtoworkless.com/wlw-47/
• IG Reels Reach Bump (2023): https://howtoworkless.com/wlw-74/
• Why I Stopped Sponsorships: https://howtoworkless.com/wlw-104/
• 6-Figure Solopreneur Systems: https://startbuildingsystems.com/
• Kollege: https://kollege.com/
• Why I Shut Down My Agency: https://therichwebstershow.transistor.fm/episodes/nowhere-left-to-run-business-update
• LEGO Rivendell: https://www.lego.com/en-us/product/the-lord-of-the-rings-rivendell-10316

Top Books 2023:

10X Is Easier Than 2X – Dr. Ben Hardy & Dan Sullivan

Buy Back Your Time – Dan Martell

The Creative Act: A Way Of Being – Rick Rubin

No Boundary – Ken Wilbur

Implementing Value Pricing – Ron Baker

Fav fiction read: The 4 Body Problem Trilogy.

Favorite Tech 2023:

Lumosity: https://howtoworkless.com/wlw-98/

Loom: https://www.loom.com/

Circle: https://circle.so/

Skool: https://skool.com/

Notion: https://affiliate.notion.so/richwebz

MailTrack: https://howtoworkless.com/wlw-105/

ARC: https://howtoworkless.com/wlw-67/

Bartender for Mac: https://howtoworkless.com/wlw-67/

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

• How to charge more money, doing exactly what you do now.
• How to use the “F-You” price to double your rates.
• Why getting more customers is a TERRIBLE way to scale your business.
• Why selling time punishes you for being good at your job.
• How to get better at talking about money.
• The one question to ask yourself to know if you’re charging enough.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

• What happens when you get to a point in your business when you know exactly what to do, and you just have to do it.
• How I set a date to shut down my design agency, and what it took to do it.
• How I launched a new brand new product and made $200k in 30 days.
• Why people get totally wrong about charging high prices.
• How to provide the most value to your clients, with the least amount of work.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

🤝 Work with Rich: https://richwebster.co/work
💸 How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/

In this episode, I cover:

• How to break out of the “Time Bottleneck,” where you can’t work any less hours or make any more money.
• How to free up 10-15 hours a week, in 3 simple steps.
• How to make each hour of your time more valuable, using value pricing.
• The two steps to get leverage in your business, so you can work less and earn more.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Resources Mentioned:

• How To Work Less Cohort 6 Early Enrollment: learn.howtoworkless.com
• Implementing Value Pricing by Ron Baker
• 3 Phases of Solopreneurship: Podcast Episode 13
• 80/20 Delegation System: Podcast Episode 11
• 7 Systems I’m Using In My Business: Podcast Episode 6

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🤝 Creative Partnership (1:1)
I work closely with high-level creative entrepreneurs + consultants to hit their first (or next) million in revenue.
https://richwebster.notion.site/creativepartnership

💸How To Charge More (COHORT 2 - APRIL)
Live cohort for entrepreneurs who want to scale their business by charging higher prices.
https://read.richwebster.co/htcm-c2-waitlist/

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz