Most coaches don’t fail because of a lack of effort — they stall because they’re asking the wrong questions.

In this episode, BJ O’Neal explores how the quality of a coach’s questions directly impacts the sustainability of their practice. He breaks down why clarity matters more than activity, how discomfort often signals growth, and why structure is the foundation of true freedom in business coaching.

Rather than chasing clients or strategies, BJ challenges coaches to evaluate how they define success, how they approach relationships, and whether hesitation is actually fear wearing the mask of wisdom.

This conversation is a call to maturity in coaching — moving from hobby-level thinking to intentional, sustainable execution.

Key Insights:

• Why the right questions create clarity and momentum

• How avoiding discomfort quietly sabotages growth

• Why indecision is often riskier than action

• How structure creates flexibility instead of restriction

• Why relationship-building outperforms tactics