In this week’s episode, we explore the rise and possible demise of TikTok beauty star Mikayla Nogueira with the help of creator, podcaster, and trend forecaster Coco Mocoe!

We look at Mikayla’s astronomical rise to success and why she resonated so strongly with audiences, before looking at the controversies and backlash she has faced during her tenure as a top creator, including the most recent controversy surrounding her P. Louise product collaboration. We finish by exploring what has gone wrong for Mikayla, where she goes from here, if her circumstances are simply symptomatic of the TikTok era of creators, and if she can regain audience trust online to move forward with her career. 

Find Ahead of the Curve with Coco Mocoe here: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ

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Timestamps:

3:06 Intro + who is Mikayla Nogueira

4:57 Mikayla’s career history

12:55 "Try being an influencer for a day"

19:05  Jaclyn Hill IG comments

27:06 Waitress story

33:47 Lash-gate

44:24 Wedding drama

52:36 P. Louise collab & backlash

Resources:

https://www.insider.com/mikayla-nogueira-background-controversy-feud-mascara-2023-1#beauty-influencer-mikayla-nogueira-skyrocketed-to-fame-but-the-tide-appears-to-be-turning-1

https://www.cosmopolitan.com/style-beauty/beauty/a45190649/mikayla-nogueira-tiktok/

https://centennialworld.com/mikayla-nogueira-backlash-resurfaced-tiktok-try-being-an-influencer-for-a-day/ 

https://centennialworld.com/tiktok-expose-mikayla-nogueira-alleged-instagram-comments-jaclyn-hill-influencer/ 

https://centennialworld.com/mikayla-nogueira-address-tiktok-drama-519-try-being-an-influencer-for-a-day-jaclyn-hill-comments/ 

https://centennialworld.com/mikayla-nogueira-accused-wearing-false-eyelashes-loreal-telescopic-lift-mascara-tiktok-review-fake/ 

https://centennialworld.com/jeffree-star-returns-to-review-loreal-mascara-amid-mikayla-nogueira-review-scandal/ 

https://www.youtube.com/watch?v=c2SzbhI2LHI 

https://www.dexerto.com/entertainment/mikayla-nogueira-finally-responds-to-wedding-drama-amid-claims-it-was-sponsored-2235632/ 

https://www.youtube.com/watch?v=vrl0gp5Bw08

https://www.youtube.com/watch?v=2Qlls-2wLTo 

https://www.youtube.com/watch?v=5hH0p3LK5ok 

https://www.youtube.com/watch?v=8p3t7DP4mcI