Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: ⁠⁠https://www.brita.com.au/turnonthetaste⁠

This episode is an exploration into the rise and fall of the 2010s lifestyle vlogger niche — diving into the friendship groups, content styles, and downfall of this side of YouTube.

Timestamps:

00:00 Intro

4:32 Popular lifestyle content

5:52 Alisha Marie

7:26 LaurDIY

8:19 What made lifestyle vloggers successful

9:26 BeautyCon

10:46 StyleHaul Network

11:55 Friendship groups & Girls Night In

15:43 Savage Squad drama

19:47 Azn Girl Squad

21:23 Big Bear trips

24:30 The downfall of lifestyle content

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Subscribe to our weekly Substack: https://centennialworld.substack.com/ 

Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ 

Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ 

Sources:

https://www.youtube.com/watch?v=hIZmjlhe_5w 

https://www.youtube.com/watch?v=LYRyJXZujCE 

https://www.voguebusiness.com/beauty/reinventing-beautycon-the-super-bowl-of-beauty 

https://www.thedailybeast.com/inside-stylehaul-the-largest-fashion-network-on-youtube-youve-never-heard-of/ 

https://www.wsj.com/articles/BL-269B-1989 

https://www.hollywoodreporter.com/news/general-news/stylehaul-ceo-confirms-youtube-networks-745663/ 

https://ew.com/article/2015/07/28/youtube-girls-night-in-tour-eva-gutowski-meredith-foster/ 

https://www.teenvogue.com/story/eva-gutowski-meredith-foster-explains 

https://www.youtube.com/watch?app=desktop&v=gkCws_OwyoQ  

https://www.dailymail.co.uk/femail/article-7349939/YouTube-star-eating-disorder-losing-27-pounds.html 

https://www.youtube.com/watch?v=wlt2Xg8qCBA 

https://www.youtube.com/watch?v=y-IAIvuorwo