Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

The Rise of a New Men's Tennis Era With Giri Nathan


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In this episode of the Sneaker History Podcast, hosts Rohit Malhotra and Mike Guillory engage with author Giri Nathan to discuss the exciting rivalry between young tennis stars Carlos Alcaraz and Jannik Sinner. They explore the contrasting styles and personalities of both players, the influence of Nike on their branding, and the future of men's tennis as new contenders emerge. The conversation also touches on the challenges of maintaining focus and managing physical demands in the sport, as well as the importance of novelty and technical precision in their games.

Follow Giri: https://www.instagram.com/giricube/?hl=en

Check out his new book: https://amzn.to/4lQeEqC

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