AI is rewriting the rules of media, but not all change is for the better. As AI slop floods the internet, the battle over quality, ethics, and authenticity has never been more urgent.

This week on The Media Copilot, I sat down with Kate Knibbs, senior writer at Wired, to dissect the murky world of AI-powered content farms. Her investigative reporting on how SEO masterminds are snapping up legacy media domains—like The Hairpin—to churn out AI-generated slop was a wake-up call for the industry. But is it all doom and gloom?

In this episode, we discuss: 🔹 How AI is being used (and misused) to scale content for cheap clicks 🔹 The evolving media landscape—how can journalism adapt and thrive? 🔹 Who, if anyone, is actually getting AI content right? 🔹 The future role of AI in journalism—tool or takeover? 🔹 The latest Thomson Reuters ruling and what it means for copyright battles in AI

If you care about the intersection of AI, media, and journalism, this conversation is a must-listen.

🎧 Tune in now to explore the future of AI-powered content with Kate Knibbs of Wired!

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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