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In this week’s episode, we dive into the rise in "anti-woke" influencers. We first explore how and why there's been a recent uptick in "anti-woke" personalities online and how Trump's presidency played a major role in setting the stage for catapulting these influencers into the mainstream. We then look at how they make money, how their business model differs from the more "traditional" scams we see from influencers, and finally, we look at why scammers/grifters are so prevalent in the influencer space.

Timestamps:

11:24 Colleen Ballinger update

20:40 Kourtney Kardashian & Travis Barker announce pregnancy

26:03 MrBeast steps back from MrBeast Burgers raising concerns about quality control

31:06 The rise of “anti-woke” influencers

32:00 Recap of the Pearl Davis interview on H3

46:46 Donald Trump, populism & the pandemic: Why "anti-woke" influencers have become so popular

55:04 Why "anti-woke" works so well for virality

1:01:00 How do these influencers make money?

1:09:21 Why does influencing lend itself so well to grifting?

Resources:

https://centennialworld.com/noitsbecks-miranda-sings-fart-stunt-yoga-challenge-becky-colleen-ballinger-violating-minor-fan/ 

https://centennialworld.com/mrbeast-burgers-steps-back-burgers-concerns-quality-control/ 

https://centennialworld.com/ethan-klein-pearl-davis-justpearlythings-debate-interview-grifter/ 

https://www.sportskeeda.com/esports/why-destiny-considered-controversial-personality-exploring-former-twitch-streamer-s-career 

https://www.vox.com/money/23755227/target-bud-light-pride-conservative-boycott-anti-woke-lgbt 

https://www.campaignasia.com/article/wokeness-woes-will-the-anti-woke-wave-reach-asia/484735

https://journals.sagepub.com/doi/full/10.1177/01634437221117490

https://www.dazeddigital.com/life-culture/article/55393/1/bbls-mlms-nfts-social-media-influencer-scam-economy-symeon-brown 

https://www.washingtonpost.com/opinions/2023/06/06/trump-desantis-war-woke/ 

https://www.jstor.org/stable/43948377 

https://theconversation.com/how-donald-trumps-populist-narrative-led-directly-to-the-assault-on-the-us-capitol-153277

https://www.vox.com/2023/5/22/23732777/fox-news-trans-bud-light-employee-handbook