The Business of Horses with Solo Select

The Rise of the Rope Horse Industry: Insights and Evolution from the Old West Futurity


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Join us as we dive into a exciting discussion on the incredible growth of the rope horse industry. In this episode, key figures like Trevor Brazile, Rhen Richard, Chelsea Shaffer and Lari Dee Guy share their personal journeys, reflecting on pivotal moments and the industry's transformation since 2017.

Discover how the infrastructure of the team roping industry supports a variety of horses and why it stands apart from other equestrian disciplines. You'll hear anecdotes about significant purchases, the importance of horsemanship, and the impact of judging on training and selling horses.

Learn about the trickle-down effect of the industry's success, from the opportunities it creates for everyday ropers to the broader economic impacts. Experts discuss the future of the industry, emphasizing the role of sponsorships and the ripple effects on related professions.

This episode offers a comprehensive look at the rope horse industry's past, present, and future, providing valuable insights for enthusiasts and professionals alike.

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The Business of Horses with Solo SelectBy Melanie Smith

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