In today’s episode I speak to Neil Seeman of RIWI. RIWI is an innovative company born out of the University of Toronto which uses a unique method to gather actionable opinion data from the global population.

RIWI’s system, which involves taking advantage of nuances in the world wide web’s plumbing, not only gives it unusual access to populations in hard-to-reach geographies like China, but also randomizes its respondents in a way that avoids some of the traps that can be seen in today’s more traditional polling industry.

More information about the company can be found at www.riwi.com.

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