The Road To A Billion

Want to discover some VERY unusual ways to quickly get your freelancing career to the next level?

Then you can’t miss this episode of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay are joined by “AWAI Copywriter of the Year,” Carline Anglade-Cole.

Among her CRAZY achievements, Carline has created controls for pretty much EVERY big name in direct mail you can imagine…

Helped to launch Oprah’s "O Magazine" via direct mail…

And is the author of the much raved about marketing book titled: "My Life as a 50+ Year-Old White Male.”

She is simply amazing!

Here’s a glimpse of the game-changing insights you’ll discover in this episode:

• Why you should have FEWER clients if you want to make MORE money (this will be SUPER eye-opening for all freelancers!)
• 
  
• The “Get-Your-Client-Nervous” strategy to take your copy to the next level

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• 1:55 Why you should have FEWER clients if you want to make MORE money (this will be SUPER eye-opening for all freelancers!)
• 3:25 The “Get-Your-Client-Nervous” strategy to take your copy to the next level

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

 https://www.thermbcmethod.com/sp3/ 

Justin & Stefan Talk Copy Facebook Group: 

 https://www.facebook.com/groups/1931560346918594

If you have a mission, a message, or a service/product that could have a meaningful impact on the lives of others…

But you just DON’T know how to get it in front of those people that you can help…

Then you ABSOLUTELY can’t miss Episode 18 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by PR whiz Jen Gottlieb…

Co-Founder and Chief Mindset Officer of “Super Connector Media,” a 7-Figure PR Firm that’s helped hundreds of people share their message and become industry leaders...

By connecting them with the network and audience they need to thrive, helping them leverage their own strengths, and getting them featured in top publications like Forbes, Business Insider, CBS, Good Morning America, etc.

Yup, she is an absolute mindset and connection rock star, and she’ll tell you how to become one too!

Just check out some of the mind-blowing insights you’ll learn in this video:

3 TOP SECRET tips for writing a killer pitch that’ll grab ANYONE’s attention

Jen’s “End of Life” mindset hack to overcome imposter syndrome, get rid of any kind of fear, and build rock-solid confidence (prepare to get SUPER amped up!)

A VERY common misconception that’s losing you a LOT of money and keeping your business from reaching its full potential

IMPORTANT NOTE for freelancers and entrepreneurs: Make sure to check out Jen’s “Be On TV Bootcamp” (link below in “resources” section)...

Whether or not you want to be on TV, the value you’ll get from it is undeniable and can be ABSOLUTELY game-changing for your business/career (at a SHOCKINGLY low price too!)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

Sign up here: https://www.stefanpaulgeorgi.com/subs...

And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

https://bit.ly/SubscribeStefanGeorgiYT

Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• How Jen Gottlieb plans to disrupt the PR industry with this one UNIQUE twist.
• PR is only for people who are outgoing and charismatic right? WRONG. Most people Jen works with are introverts. However, they’re able to overcome their fears using this ONE crucial mindset shift.
• The BIGGEST mistake most direct response businesses make in terms of PR. (Hint: This could make or break your sales.)
• How Jen Gottlieb went from acting on the stages of Broadway and on VH1 to owning a 7-figure PR agency. WARNING - Avoid this common mistake when scaling your business. Ignoring this could unintentionally sink your business.
• The fastest way to get your first or next TV segment in just 5 days. You’ll even get tips straight from the horse’s mouth from one of the biggest daytime shows.
• One of Stefan’s BIGGEST regrets from 8 years ago… If he started earlier, he could have 10x his results by now.
• The #1 MISCONCEPTION many everyday people have about PR. Plus, how an ex-marine with PTSD, who was contemplating suicide, almost didn’t change another person’s life.
• Stefan shares a sneaky way for freelancers to leverage on PR and the ‘Be On TV Challenge’.
• How do you track ROI/results from a PR campaign?
• “Your mess is your message.” Why being vulnerable and authentic is the best way to attract people.
• 5 tips to write a killer media pitch that will make producers and journalists choose you for a feature. Plus, how to apply the same principles to copywriting.
• If you’re planning to get a media feature, here’s why cold emailing a media prospect could be the WORST approach. Do this instead to improve your chances.
• What skydiving can teach you about managing issues, like imposter syndrome. Plus, a simple exercise to banish your fears and ‘force’ you to achieve your goals.

Useful resources/links

If you want to grow your business and become "The Recognized Expert” in your industry, join the Be On TV Bootcamp

http://beontv.co/stefan

Get rid of writer’s block and predictably crank out high converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...

If you are struggling to get clients and want to increase your closing ratio, you can’t miss this episode of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay team up with PR whiz Jen Gottlieb, co-founder and Chief Mindset Officer of 7-Figure PR Firm “Super Connector Media”...

To deliver client-boosting insights on topics including:

• 3 BEST-KEPT secrets for writing a killer pitch that’ll grab ANYONE’s attention
• The MOST effective approach to cold message a prospect and win a pitch 

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• 1:27 - 3 BEST-KEPT secrets for writing a killer pitch that’ll grab ANYONE’s attention
• 8:05 - The MOST effective approach to cold message a prospect and win a pitch

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

 https://www.thermbcmethod.com/sp3/ 

Justin & Stefan Talk Copy Facebook Group: 

 https://www.facebook.com/groups/1931560346918594

If you are looking for new ways and channels to take your business to the next level, you can’t miss this episode of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay team up with PR whiz Jen Gottlieb, co-founder and Chief Mindset Officer of 7-Figure PR Firm “Super Connector Media”...

To deliver business-boosting insights on topics including:

• 3 powerful strategies to leverage a PR campaign to grow your list, make more sales, and increase your profits.
• How the WORST situations can become the most powerful tools for marketers

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• 2:22 - 3 powerful strategies to leverage a PR campaign to grow your list, make more sales, and increase your profits.
• 6:33 - How the WORST situations can become the most powerful tools for marketers

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

 https://www.thermbcmethod.com/sp3/ 

Justin & Stefan Talk Copy Facebook Group: 

 https://www.facebook.com/groups/1931560346918594

If you want to take a peek inside the brilliant mind of a marketer who’s seen it all, lived it all, and achieved it ALL...

Then you ABSOLUTELY can’t miss Episode 17 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by living legend Brian Kurtz…

If you don’t know who Brian is (he would NOT want to assume that you do)...

He is one of the most recognized and experienced marketers in the world of direct response marketing...

Who, throughout his 40-year (so far) career, has helped generate over a BILLION dollars in sales ...

And who’s mentored, collaborated, and learned from virtually EVERY legendary marketer you can think of (names like Perry Marshall, Dan Kennedy, and Parris Lampropoulos, just to name a few).

Make sure to listen until the very end, and pay special attention to this episode because every line coming out of Brian’s mouth is pure gold!!

Here’s a glimpse of some of the game-changing insights you’ll learn:

The “Three-Legged Stool” strategy to become the BEST marketer you could ever be

The ONE trait most A-list copywriters have in common (if you develop it, you’ll be up there with them!)

A dozen “war stories” starring some of the most RENOWNED names in the direct response world (you’ll learn the craziest lessons from them!)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

Sign up here: https://www.stefanpaulgeorgi.com/subs...

And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

https://bit.ly/SubscribeStefanGeorgiYT

Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• How much can someone achieve in 40 YEARS of direct marketing? Brian Kurtz spills it all in this impressive 7-minute autobiography.
• Discover the most DANGEROUS number in business and how it wiped out a $30 million business literally overnight. Plus, Brian Kurtz shares Perry Marshall’s simple ‘Grid 2.0’ strategy that ensures longevity and sustainability in any business.
• The BIGGEST mistake many copywriters and marketers make when ‘specializing’ and positioning themselves. Brian Kurtz also reveals why something called the ‘3-Legged Stool Of Marketing’ is the secret to success for many industry titans.
• How paying for postage made Brian Kurtz a better marketer. Discover the FATAL assumption many email marketers make in terms of list management. (Hint: Just because you can, doesn’t mean you should.)
• When Brian Kurtz got blasted for an innocent Facebook ad, which demonstrates the BASIC marketing principle that many people overlook. And why there is no one size fits all approach in marketing.
• [Revealed] A copy titan’s secret to mastery to write virtually anything under the sun. Also, the 4 criteria to help you choose the niche to focus on.
• The SIXTH trait of great copywriters, like Gary Bencivenga and Greg Renker. (Hint: It’s what gives them an edge over other equally capable copywriters.)
• What Brian Kurtz realized when he almost died from a stroke, just one day after launching his book, ‘Overdeliver’. Why Eugene Schwartz asked for this one ‘weird’ thing instead of money when he wrote promos for Boardroom.
• This ‘Brown Gold’ was how Dan Kennedy went from writing for food to becoming an A-list copywriter, and why Parris Lampropoulos was the second person Brian Kurtz consulted when he was diagnosed with prostate cancer.
• Why it’s crucial for copywriters to help clients with the backend, especially in today’s context. For offer owners, what to look out for to increase the lifetime value of your customers.
• The easiest way to create fascinations out of thin air for an offer. Plus, the most effective way to utilize rabbit holes in your copy to strike gold.

Useful resources/links

Get rid of writer’s block and predictably crank out high converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Brian Kurtz’s Landmark Book on Direct Response Marketing

https://overdeliverbook.com/

Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...

Join Billion-Dollar entrepreneur Stefan Georgi in Episode 50 of “The Road to a Billion”...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay are joined by Brian Kurtz…

One of the MOST recognized and experienced marketers in the world of direct response marketing, who’s generated over a BILLION dollars in sales throughout his 40-year (so far) career…

To deliver game-changing insights on topics including:

• A MAJOR lesson Brian re-learned after almost dying from a stroke (this can totally change your perspective on the way you view success and life!)
• 2 things EVERY copywriter should understand if they want to become one of the greats 

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• A MAJOR lesson Brian re-learned after almost dying from a stroke (this can totally change your perspective on the way you view success and life!)
• 2 things EVERY copywriter should understand if they want to become one of the greats 

Useful resources/links

Brian Kurtz’s Landmark Book on Direct Response Marketing

https://overdeliverbook.com/ 

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/ 

Justin & Stefan Talk Copy Facebook Group: 

https://www.facebook.com/groups/1931560346918594

If your goal is to become one of the GREATS in your industry, you can’t miss this episode of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay are joined by Brian Kurtz…

One of the MOST recognized and experienced marketers in the world of direct response marketing, who’s generated over a BILLION dollars in sales throughout his 40-year (so far) career…

To deliver game-changing insights on topics including:

• Brian’s “Deep before Wide” approach to become a well-rounded copywriter and succeed in ANY niche 
• The life-long skill you should adopt if you want to become a legend in your industry 

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• Brian’s “Deep before Wide” approach to become a well-rounded copywriter and succeed in ANY niche 
• The life-long skill you should adopt if you want to become a legend in your industry

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Justin & Stefan Talk Copy Facebook Group: 

https://www.facebook.com/groups/1931560346918594

If you are looking to scale an online business and stay in the game for the LONG run (which is what most people fail at)…

You CAN’T miss Episode 16 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by industry legend Scott Rewick…

One of the smartest, most accomplished, and humble guys in the world of eCommerce…

Who’s got over TWO decades of industry experience and over $300MM in online sales (mostly for his own companies) under his belt.

The level of wisdom and unique perspective he brings to this call is absolutely invaluable!

Here’s a glimpse of some of the game-changing insights you’ll learn:

The “Offense/Defense” strategy to build, scale, and sustain your online business in the long run

5 KILLER approaches to get noticed and have a MUCH higher chance of landing your dream gig when you're first starting out as a freelancer

A very simple, but VITAL, tip from an FTC lawyer to avoid the risk of getting fined and losing your company

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

Sign up here: https://www.stefanpaulgeorgi.com/subs...

And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

https://bit.ly/SubscribeStefanGeorgiYT

Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• From having to beg to attend Stefan’s & Laura’s wedding to being typical ‘obnoxious Americans’ at a mastermind in France… Stefan & Scott reminisced about the history of their friendship.
• How Scott leveraged the first wave of the Internet marketing madness in the 90s to generate over $300 million in revenue for his businesses over the past 20 years.
• Why having both people with a ‘bull in a china shop’ approach in a partnership, leaves a path of destruction in the business and GUARANTEES its demise after a transient success.
• The biggest mistakes many entrepreneurs make when chasing the coveted hockey stick growth. Plus, Stefan and Scott share the 5 secrets to become successful entrepreneurs.
• For copywriters looking to get hired… Here’s ONE thing you should do to land that gig and keep getting new opportunities from the same client.
• The deadliest misconception many novice offer owners have about their product. And how ignoring this simple, yet unsexy thing, could cause an entire business to fall instantly.
• Who you should actually approach in a company when you’re prospecting and the BEST way to increase your chances of closing a client/to get your copy tested.
• 6 key characteristics to look out for in any market before deciding to enter and build a business.
• Scott shares his thoughts on upcoming trends in the world of internet marketing over the next 5 years. Plus, 2 simple tips to excel consistently and predictably.
• After 20 years in the industry, Scott shares his top 3 tips for anyone thinking of becoming an offer/business owner. (Hint: It starts with an itch you can’t ignore.)
• Creative writing is copywriting right? NOPE. Stefan sets the record straight once and for all. Plus, how you can be equally successful as a cog in a machine.
• 7 blind spots business owners often miss when they’re too focused on scaling. And how to juggle multiple projects at once effectively.
• Revealed] The secret to how the FTC quickly finds the next target to investigate. (Psst… you may already have a mark on your back without knowing it.)
• Why finding the right business partner is like marriage and the fatal mistake most people make when finding and selecting partners.
• When Stefan and Scott realized they wanted to transition to create their own offers.
• Do you really need a doctor to scale a supplement offer successfully? Scott chimes in on the crucial mindset entrepreneurs must adopt when launching offers.
• The quickest way to get a reply when following up with a prospect. (Hint: Most people will think this is a joke.)

Useful resources/links

Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Ed Reay’s FB Compliance Course

https://docs.google.com/document/d/1X...

“The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - FB Group

https://www.facebook.com/groups/19315...

Join Billion-Dollar entrepreneur Stefan Georgi in Episode 47 of “The Road to a Billion”...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay team up with Scott Rewick…

One of the smartest guys in the world of eCommerce, who’s got over TWO decades of industry experience and over $300MM in online sales under his belt...

To deliver game-changing business insights on topics including:

• One MAJOR thing you should look for in ANY business idea to ensure BIG success and profits
• The “healthy fear” that will keep you relevant, thriving, and highly involved in your industry as time passes
• Top 3 tips for ANYONE looking to start their own business or become an offer owner

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• 1:26 - One MAJOR thing you should look for in ANY business idea to ensure BIG success and profits
• 3:01 - The “healthy fear” that will keep you relevant, thriving, and highly involved in your industry as time passes
• 8:20 - Top 3 tips for ANYONE looking to start their own business or become an offer owner

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Justin & Stefan Talk Copy Facebook Group: 

https://www.facebook.com/groups/1931560346918594

If you want to turn your freelancing efforts into a HUGELY profitable career, you can’t miss this episode of “The Road to a Billion” with Stefan Georgi...

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan and co-host Ed Reay team up with Scott Rewick…

One of the smartest guys in the world of eCommerce, who’s got over TWO decades of industry experience and over $300MM in online sales under his belt...

To deliver game-changing insights on topics including:

• The #1 quality TOP clients want in a freelancer (hint: if you DON’T have it, it can be an immediate turn-off!!)
• The “Ethical Bribe” approach to get your dream client’s attention and increase your chances of landing a gig when you're first starting out as a freelancer
• The quickest way to get a reply when following up with a prospect

(**for further information and timestamps, check out the “show notes” section below)

How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

Show Notes

• 2:36 The #1 quality TOP clients want in a freelancer (hint: if you DON’T have it, it can be an immediate turn-off!!) 
• 6:40 The “Ethical Bribe” approach to get your dream client’s attention and increase your chances of landing a gig when you're first starting out as a freelancer
• 18:12 The quickest way to get a reply when following up with a prospect

Useful resources/links

Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Justin & Stefan Talk Copy Facebook Group: 

https://www.facebook.com/groups/1931560346918594