We've talked about all sorts of outdoor pop culture on The Rock Fight-movies, TV, books-but music has been somewhat neglected. Today, we fix that!

Host of Open Container, Doug Schnitzspahn, joins Colin & Shawnté as they each take a look back at the 1990's and assemble a playlist inspired by adventure. Each of them built a list of 10 songs from the 1990's (one from each year starting in 1990 and ending in 1999) to be the soundtrack of a their chosen activity.

3 activities, 10 years, 30 songs. Get ready of the ultimate outdoor playlist, 1990's edition!

Listen to the Ultimate Outdoor Playlist: 1990's Edition on Spotify by clicking here.

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Today on The Rock Fight we're drafting the best of the best!

Throughout 2025 The Rock Fight crew has named the 20 best brands in the outdoor industry when they created top 5 lists of the best outdoor brands going in footwear, apparel, gear, and accessories.

And on today's episode, Colin is joined by outdoor industry insider Eoin Comerford, brand and creative expert Producer Dave, and outdoor journalist and author Shawnté Salabert to draft from those 20 brands and see who can assemble the greatest team of outdoor brands!

Can't remember who those brands were? Here's a reminder:

• Footwear: Hoka, Norda, Merrell, On Running, Birkenstock
• Apparel: Picture Organic, Cotopaxi, Fjallraven, LIVSN, Mountain Hardwear
• Gear: NEMO, Osprey, Black Diamond, MSR, Exped
• Accessories: Outdoor Research, Smartwool, Biolite, Sea To Summit, Garmin

Who will end up with the best roster of the best brands? Listen to find out!

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Today on The Rock Fight we debut The Brief!

The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert, Producer Dave.

A few weeks back Producer Dave noticed some billboards popping up in his hometown of Portland, OR for running shoe upstart Speedland. Today we take a deep dive into the creative of the Speedland campaign and determine if billboards were a good idea at all to support that campaign.

We end with Produce Dave debuting The Brief Final Assessment where he scores the efforts of Speedland's campaign out of a possible 50 points!

Would you like your brand or marketing campaign to be broken down on a future edition of The Brief? Drop us a line at [email protected].

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Today on the show Colin & Shawnté run through the following topics and headlines to come out of the outdoor adventure community:

• Gen Z Paddlers to the rescue! A new crop of young paddlers and kayakers are redefining what makes for a fresh and cool outdoor expeditions! (07:52)
• Do we still need approach shoes? I mean if you're looking for an uncomfortable shoe that is half as functional as a climbing shoe and can be replaced by the myriad of other options the outdoor industry produces I guess we can keep making them? (15:14)
• The Rock Fight LIGHTNING ROUND! The fastest 3 minutes of news in outdoor media! Today we hit why icebergs rule, a 9 year old climbs 5.14b, MLFNOW (it's fishing not 🌽), and underground marathons! (19:23)
• The US Forest Service is going to close it's 9 regional offices. Yet another terrible idea from our current leadership in Washington DC that will have long lasting impacts across the US. The bad decisions just keep racking up. (23:21)
• The Parting Shot! Colin takes aim at Big Hot/Cold and Shawnté provides a climate update from the Hague! (37:52)

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Today on The Rock Fight Colin is joined by outdoor industry insider Eoin Comerford and brand and creative expert Producer Dave (aka The Monday Boys) to hit on the following headlines and topics that are percolating around the outdoor industry:

• Outdoor Industry History! In what year did these outdoor headlines occur? (04:41)
• Industry ups and downs: Clarus & Fenix struggle in their recent earnings while Hoka and UG continue to thrive. But is the Deckers rocket ship starting to slow down? (08:10)
• Hope for ski resorts? Two recent stories buck the trend of bad news for snowsports. Was this a good week or a sign of things to come? (17:35)
• The Rock Fight LIGHTNING ROUND! The fastest 3 minutes of news in outdoor media. This week we hit the new House of Sport store coming to SoCal, Dad's leading the back to school charge, and insole maker Ortholite sold for $770m! (21:23)
• A recent lawsuit out of the hunt/fish world highlights the importance of MAP pricing. We discuss. (25:52)

For The Parting Shot, apparently last Wednesday's tribute by Colin about Malcom Jamal Warner was just the beginning of a bad week for Gen X because we also lost Ozzy Osbourne and Hulk Hogan. We pour a little out for these 80's icons (even if Hulk did turn out to be a scumbag). (42:16)

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Today on the show Colin introduces you to an old friend. The original Rock Fight, LAYERS.

He kicks things off by level setting what Rock Fight is going to be up to in the coming months and then reflects back on LAYERS; the show he and Producer Dave first did under the moniker of Rock Fight.

And because it's the dog days of summer, your favorite podcasters are also trying to get some time off. So enjoy the first episode of LAYERS and we'll see you back here on Monday morning!

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Today Colin is joined by outdoor journalist Shawnté Salabert who is off of the trail and back on The Rock Fight to run through the following topics:

• It's been a deadly month on the trail as tragedy has hit the Sierra and the Whites. Separate from both of these incidents, Colin & Shawnté reflect on how it is sometimes hard to leave an objective behind. (14:05)
• Inspiration in the heat! 80 year old Bob Becker finishes Badwater. What an absolute bad ass. (29:32)
• Instagram commenters have weighed in on the topic of carrying a gun in the backcountry. They're pretty much what you expect. (35:46)
• The Parting Shot! Colin reflects on the loss of Malcom Jamal Warner while Shawnté reflects on the loss of the climate as we know it. (44:18)

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Today Colin and outdoor industry insider Eoin Comerford recap their time at last week's Outdoor Market Alliance Media Event. Here is the rundown!

• Ortovox has returned fire! After criticizing the brands new mountain biking line on last week's episode, it looks like a brand representative from Ortovox may be appearing on the show soon. Stay tuned! (06:48)
• Salomon's CEO wants to see the brand expand their products to provide more lifestyle options. A tricky proposition that others have also tried. (09:16)
• The OMA Media Event has quickly become one of the most important industry events on the calendar for PR Agencies and the writers, YouTubers, and podcasters who make up the outdoor media scene. Colin & Eoin talk about how there is still room for the event to grow especially among the brands who would greatly benefit from the coverage they could get if they attended. (16:12)
• Colin & Eoin's six favorite brands and products that they saw over the course of the two day event. (30:42)

Lastly for The Parting Shot Colin has some choice words for his least favorite airport. (52:19)

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Today's show was recorded in Colin's Denver hotel room during this week's Outdoor Market Alliance Media Event (don't worry, it's not as sexy as it sounds).

Colin is joined by the Editor-In-Chief of Gearjunkie, Adam Ruggiero, to offer their initial thoughts on the OMA Media Event and use it as a springboard into a conversation about the "new" phase of outdoor media and how legacy media entities are responding to the rise of Substack, podcasts, and YouTube.

They wrap up their conversation with the favorite thing they each saw at this weeks event.

Click here to help those in need after the flooding of Texas' hill country.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today we're dipping our toes back into the trade show world as Switchback and The Running Event show director Christina Henderson joins Colin to take analyze last month's inaugural Switchback Spring.

They talk about what worked, what didn't, how the standalone show will impact Switchback at TRE, and what the outdoor industry can expect next year in New Orleans.

Click here to help those in need after the flooding of Texas' hill country.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].