By Colin True - outdoor industry journalist
4.8
5555 ratings
The podcast currently has 280 episodes available.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) professional adventure athlete Sunny Stroeer joins Colin to talk about how there continues to be a gender gap in the way the outdoor media covers women's outdoor accomplishments.
The outdoor gender gap is a pressing issue that continues to impact women in adventure sports, as discussed by Stroeer, a professional adventurer and the first woman to complete the Iditarod Trail Invitational on skis, shares her insights on the challenges women face in gaining recognition for their accomplishments in the outdoor world. She highlights the disparity in media coverage between male and female athletes, particularly in light of her own experiences following her notable achievements.
Throughout the conversation, Sunny emphasizes the importance of amplifying women’s stories to inspire future generations and address the systemic issues that perpetuate the gender gap. Additionally, she discusses her efforts through the Alliance for Gender Equity in Outdoor Adventure, which aims to provide scholarships and resources to help women and marginalized genders access transformative outdoor experiences.
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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show taking a closer look at this weeks big story: YETI telling retailers they will be sunsetting Mystery Ranch after 2025.
YETI's decision to phase out Mystery Ranch's consumer-facing business while retaining its military operations has raised eyebrows in the outdoor industry. Colin looks at the implications of this move and questions why YETI wouldn't continue to leverage Mystery Ranch as a specialty brand alongside its broader offerings.
Producer Dave contributes insights on the industry's dynamics, reflecting on how acquisitions often reshape brand identities and market strategies.
Then Colin and Producer Dave talk about the odd move of French ski brand blackcrowes setting up a shop-in-shop at two Rapha clubhouses.
Lastly the duo offer their Parting Shots. Producer Dave brings back his book club with another recommendation while Colin defends the real consumer who buys outdoor apparel.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Aaron Provine, the president and owner of Geartrade, returns to discuss the evolving landscape of secondhand gear and recommerce in the outdoor industry.
Aaron highlights the growing momentum toward secondhand products and picks a fight with Colin's criticism of brand recommerce platforms as he believes that these brand initiatives are giving consumers more reasons than ever to put secondhand first.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Multiple sources have reached out to THE ROCK FIGHT from the GOA Connect show happening in Kansas City this week with the news that after acquiring the brand just this past January, Yeti will be sunsetting the consumer arm of Mystery Ranch after 2025 while retaining their military business.
Colin & Justin talk about the implications of this move and then address the other big news story of the week, REI's hire of Abigail Jacobs as their new Chief Marketing Officer.
They also talk about new images of Ernest Shackleton's sunken Endurance as well as tech that is enabling big ships to stop the annual slaughter of thousands of whales.
They of course wrap up the show with their Parting Shots. Colin addresses Sunny Stroeer's AZ Trail FKT attempt and the misogyny that has followed (click here to support Sunny's effort to close the gender gap in the outdoors) while Justin shows support for some newbies who tried to haul a lot of stuff up Mt. Whitney.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Colin opens the show discussing Polartec's recent announcement of their Shed Less fleece, a fabric that, according to the brand, reduces microfiber shedding by up to 85%.
Drawing on his experience, Colin offers insights into the challenges ingredient brands face when developing innovative products, especially given the outdoor apparel industry's tendency to prioritize cost over performance. This approach often causes product messaging, like the press release for Shed Less, to come across as greenwashing rather than true innovation.
Finally, Colin concludes with The Parting Shot and a tribute to JanSport co-founder Murray McCory, who recently passed away.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.
Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime.
Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability.
Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through topics and headlines to come out of the outdoor adventure community over the past week or so including a French ski resort that has closed due to climate change, grades for Congress when it comes to National Parks, and Hipcamp's acquisition of BookOutdoors.
Here's the full list of topics with time codes:
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well.
Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs.
They then comment on a listener email that identified prAna as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to.
Finally they talk about Vans entry into the technical hiking market with their new shoe that is based on the classic Old Skool.
Lastly they wrap things up with their Parting Shots!
Chapters:
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.
It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.
That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.
On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was The Blair Witch Project this year? The original Friday the 13th!
They start the show by talking about a couple of headlines to come out of the outdoor community in the past week including an Australian hiker was caught upside down for 7 hours and a new AI that has a soft spot for wild places.
Then they delve into their annual Halloween tradition of reviewing an outdoor-themed horror movie, this year focusing on the original 1980 classic, "Friday the 13th." As they dissect the film, they explore its themes, the outdoor setting, and share personal reflections on how it surprisingly evokes a desire to connect with nature and the outdoors.
Finally they determine their favorite use of outdoor gear, and finally answer the question: does this movie make you want to go outside?
Lastly, they wrap up the show with their Parting Shots where Justin has election fatigue and Colin wants new holiday decorations.
Hurricane Helene Relief Links:
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
The podcast currently has 280 episodes available.
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