Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave hit the show floor at GOA Connect and explore their favorite brands and products from the Discovery Marketplace.

From coolers to chef-designed backpacking meals (and at least one trail running brand) these are the most exciting things they saw at the outdoor industry's most consequential event.

• Rugged Road: A foam-first, ultra-light cooler that floats upright.
• VSSL: From prepper tools to the most over-engineered coffee system ever made.
• NNormal: Kilian Jornet’s performance-meets-design trail running brand
• Lems Shoes: The 15-year “overnight success” building momentum in retail.
• Thacker NYC: A stylish, urban-inspired brand shaking up outdoor fashion.
• Luxefly: Gourmet freeze-dried meals created by a celebrity chef (goodbye unwanted freeze dried gas).

For The Parting Shot presented by Garage Grown Gear, Colin takes aim at our nation's airport bathrooms (seriously).

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