The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Why The Outdoor Industry Needs Its Cool Back


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Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.

Here's the rundown!
  • Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.
  • Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.
  • Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world.
  • Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio.
  • The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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The Rock Fight: Outdoor Industry & Adventure Sports CommentaryBy Rock Fight, LLC

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