The Rockstar CMO F'in' Marketing Podcast

By Rockstar CMO, Ian Truscott

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he sha... more

· Business
· Marketing

1010 ratings

FAQs about The Rockstar CMO F'in' Marketing Podcast:

How many episodes does The Rockstar CMO F'in' Marketing Podcast have?

The podcast currently has 399 episodes available.

The Rockstar CMO F'in' Marketing Podcast episodes:

March 12, 2025The Rockstar CMO Studio: Cathy Comms Chat
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own.
Communication tools best uses
The need for communication skills training
Evolving communication practices
Working on the communication culture in your organization
Understanding personality types
Management skills and how to reward individual contributors
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Cathy McKnight on LinkedIn
Mentioned this week
“I didn't have time to write a short letter, so I wrote a long one instead.” - Mark Twain
The post about communication skills from Anjali Yakkundi with Cathy’s comment
Myers-Brigges Type Indicator - https://eu.themyersbriggs.com/en/tools/MBTI
Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
28min
March 08, 2025The Rose & Rockstar: Gated Communities
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.

This week, Ian and Robert discuss creating communities as an extension of gating content.

Once they got past the weather and politics, the key points in the discussion were:
The Shift to Gated Communities
Building and Marketing Exclusive Communities
Engagement and Value in Community Building
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Dave Gerhardt’s community - ExitFive
Robert’s This Old Marketing Podcast
Robert’s agency - Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
29min
March 06, 2025The Rockstar CMO Studio: Awareness SNAFUs
This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it.

The 5 SNAFUs they discuss:

#1 Lack of understanding the problem or potential solution
#2 Does any other business have this problem?
#3 Who else (internally) feels this pain?
#4 Unable to invest the time
#5 Can I get executive buy-in that we have a problem?

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Mentioned this week
What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok
Thomas’ startup - Otterly.ai
Otterly.ai in Techcrunch
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Search for The Hero - M People on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
37min
March 01, 2025The Rose & Rockstar: Just Say No!
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.

This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do?

Key points:
In marketing, we often focus on what to start, not what to stop
It's important to permit ourselves to say no, to focus better, and be productive
Saying no can help us excel rather than be average
Examples of Robert’s clients doing this
Advice for how to set the stage for saying “no”
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Robert’s note in The CMI Weekly Newsletter
Robert’s This Old Marketing Podcast
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
24min
February 27, 2025The Rockstar CMO Studio: Thomas Peham, GEO and Otterly
This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer.

They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups stand out
The challenge of attribution and dark social
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Thomas Peham on LinkedIn
Mentioned this week
What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok
Thomas’ startup - Otterly.ai
Otterly.ai in Techcrunch
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
39min
February 22, 2025The Rose & Rockstar: To Gate or Not to Gate?
Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose.

Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate?

They discuss:
The classic tension between marketing and sales
How to create urgency and scarcity to improve engagement
Creating communities can serve as a new form of gating
Sneaky gating tactics that may backfire
Is the value of content diminished by gating?
Creative gating strategies that B2B marketers should adopt
Building a content business
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Robert on CMI Blog: Gating Content: Where Do You Stand in the Great Debate?
This Old Marketing Podcast: Super Bowl Ad Winners & Highest Ratings in History (467)
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
30min
February 19, 2025The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference
This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value of Brand in B2B Measurement
Understanding Brand Awareness
Perception: What Do Customers Think?
Preference: Measuring Customer Loyalty
Operationalizing Brand Metrics
The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Mentioned this week
Grant Johnson's blog - CMO Mentor
Previous episode: 171: The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode
Get Your Buyers AMPED with our Customer Journey
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
The Heavy - How You Like Me Now? (on YouTube)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
34min
February 15, 2025The Rose & Rockstar: Is Marketing Getting Harder?
Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose.

Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder?

They discuss:
The marketing as a large shallow ocean - it’s getting wider, not deeper
Understanding marketing requires both art and science
Measurement in marketing has always been challenging
The influx of opinions complicates marketing strategies
Efficiency in marketing does not always equate to effectiveness
Correlation does not imply causation in marketing results
Notes from marketing history - we need to pay attention to the classics
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
The Marketing Mix - and the 4 P’s popularised by Phillip Kotler
Reports on Nike’s marketing turnaround - for example this post on LinkedIn: How Consultants Almost Destroyed Nike’s Brand - by Erik Mashkilleyson
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
28min
February 12, 2025The Rockstar CMO Studio: Broken B2B Measurement
This week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement. So, in this episode, he and Ian cover the following 5 points:

#1 - Buying complexity obscures so much
#2 - Technology sprawl gives us fractured data
#3 - AI-inflated hope drives an expectation gap
#4 - Measurement can’t keep up with a renewed emphasis on reputation investment
#5 - Exec Team is Not Onboard with What You’re Reporting

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Jeff Clark on LinkedIn
Mentioned this week
Forrester - B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse
Grant Johnson - How Market Presence and Brand Strength Boost Demand
Jeff Clark - Five Steps for CMOs to Get Aligned on Metrics
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Move on Up - Curtis Mayfield

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
43min
February 08, 2025The Rose & Rockstar: Back on the Book
In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book.

They discuss:
Cocktail of the week - Grapefruit Negroni
The writing process and editing
Self-publishing vs. traditional publishing
Setting writing goals and deadlines
Being disciplined in writing and editing
As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.

Enjoy!

—

The Links

The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Books by Robert
Alison Jones, writing coach and courses
Joe Pulizzi’s Title Publishing
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
23min

FAQs about The Rockstar CMO F'in' Marketing Podcast:

How many episodes does The Rockstar CMO F'in' Marketing Podcast have?

The podcast currently has 399 episodes available.

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The Rockstar CMO F'in' Marketing Podcast

FAQs about The Rockstar CMO F'in' Marketing Podcast:

How many episodes does The Rockstar CMO F'in' Marketing Podcast have?

The Rockstar CMO F'in' Marketing Podcast episodes:

FAQs about The Rockstar CMO F'in' Marketing Podcast:

How many episodes does The Rockstar CMO F'in' Marketing Podcast have?

More shows like The Rockstar CMO F'in' Marketing Podcast

Planet Money

Wait Wait... Don't Tell Me!

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose