This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

Mentioned this week

• Seventh Bear Webinars

Rockstar CMO:

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. 

They discuss:

As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. 

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help.    

They list five potential SNAFUs:

#1 – Unable to collaborate with key internal decision-makers 

#2 - Overcoming FOFU (Fear of F’in’ Up)

#3 – Not knowing the full requirements of a solution 

#4 - Overbuying - managing shiny object syndrome

#5 – Executive Decision Makers Are Not Onboard 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. 

In this solo performance, he shares:

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week

• Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Rockstar CMO:

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. 

The model they discuss:

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we’ll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can’t attribute something directly to revenue it’s not worth doing.  

They discuss:

As ever, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. 

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time” about some of the discrepancies between what channels are influential and how much we invest in them.

They discuss:

As ever, we welcome your feedback. Please let us know if you like the new format and if you would like us to discuss a topic that has caught your eye - get in touch on the links below. 

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week.

As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes:

As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian and Robert to discuss a specific question in the bar. Please get in touch through the links below. 

Enjoy!

—

The Links

The people:

Mentioned this week

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. 

This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.

Some get a “hell yeah”, while others, maybe not so much.

The predictions they discuss:

Enjoy!

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The Links

The people:

The source of the predictions:

• 2025 Marketing Trends for Content Success: 40+ Predictions

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.   

The predictions or hot trends that he picks we should be thinking about in 2025 are: 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

The source of the predictions:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.