This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing.

Enjoy!

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The people 

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:

And a great quote from Jason: 

“…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”.

Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary

Enjoy!

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The people:

Mentioned in this special episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  

Enjoy!

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The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers. 

Enjoy!

—

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.

The key points they discuss:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 

Enjoy!

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The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. 

They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain’t Gonna Need It).   

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute about AI and its impact on marketing jobs. 

Enjoy!

—

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers. 

Enjoy!

—

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company.

STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.   

Enjoy!

—

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what 

Enjoy!

—

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.