This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's important and how to approach analysts and industry influencers.

Ian Truscott goes backstage with Don Richmond, who is the Chief Marketing Officer of IngredientX, the film and software development studio specializing in blockchain, DeFi (Decentralised finance) and NFT technologies. And, as you will hear, Don the co-creator of Film.io, the world’s most powerful decentralized filmmaking ecosystem that places Hollywood decision-making onto the blockchain and into the hands of creators and fans.

Don has had a splendid creative agency marketing career, with over twenty years of experience working with such notables as HBO, DIRECTV, ESPN, Barnes & Noble and Showtime. Including the launch and management of the DIRECTV Sports platform, working with sports legends like Kobe Bryant and Peyton Manning.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert suggests we do a skills audit and the importance of figuring out our strengths and weaknesses.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

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You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com

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The Links (if you can't see them - stop by rockstarcmo.com)

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High. In this episode, they share the second principle discussed in the book: Embrace Tension and Create Contradictions. 

Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.

In this episode, they continue the counter-intuitive thinking conversation from the last episode, encouraging marketers to embrace the tension, learn from other industries with examples from Liz's experience and clients and dare to be different.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms.

All the links:

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.

Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more about Grant from when he first appeared on the show in episode 32, and this time around, they discuss the 5 C's of being a CMO from his new project CMO Mentor.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert suggests we need a plan for our story, learn from Hollywood and get a showrunner to help bring that to our audience.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms - or visit https://rockstarcmo.com

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first principle discussed in the book: Sometimes do the counter-intuitive thing.

We first met Liz in episode 133, she has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

All the links:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the Rockstar CMO Marketing Studio, as everything that glitters ain't martech gold.

Ian then goes backstage with Max Koziolek, the founder and CEO of the Berlin-based startup Spectrm a conversational marketing platform that powers many of the world's leading chatbots. Marketing teams from disruptors to Fortune 100 companies rely on Spectrm’s platform, conversational AI and customer success to design experiences for their customers. Ian and Max explore what conversational marketing is, why brands need to care, some research that Spectrm have recently published and how this can be applied to B2B.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert discusses the relationship between marketing and the rest of the business and gives some advice on turning marketing stakeholders into investors.

Enjoy!

You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode.

Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.

And she's written a book, Think Like a Brand Not a Bank, about it that we will be serializing here, in this first episode, Ian and Liz dive into some of the data that supports the case for building a brand and Liz's 5 principals for building a brand.

Enjoy!

All the links:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP strategy and tools.

Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs.

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Enjoy!

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.

Ian Truscott then goes backstage with Galina Sobolev the CMO of StyleScan and Founder/Creative Director at Single Los Angeles. As you’ll hear, Galina grew up in Ukraine, she learned to sew and crochet from her grandmother, developed a deep love of fashion, and studied at the Fashion Institute of Technology in New York City. She then pursued a career in high-end fashion, creating her own label, Single Los Angeles, a luxury collection for independent, stylish, and passionate women, and she was also a Fashion Designer Finalist on BRAVO's "Launch My Line." 

Seeing that the fashion industry was on the precipice of change, Galina recognized a new opportunity at the intersection of fashion and technology and joined StyleScan as CMO, seeking innovative ways for fashion brands to become more inclusive, sustainable, and consumer-centric.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week we are transported to Cleveland and find out what his top takeaways are from this week's Content Marketing World.

If you have any thoughts or suggestions on the topics we discuss, please let us know.

Enjoy!

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.

Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio's CMO, Andrew helped build the company from scratch to a market leader in B2B content personalization. And as you’ll hear, during his time at Optimizely, they integrated five acquisitions and rebranded the entire company.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about how we approach content marketing like golf, over a classic cocktail.

If you have any thoughts or suggestions on the topics we discuss, please let us know.

Enjoy!

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrester blog, discuss four tips on how product marketing can get off the marketing hamster wheel and focus on growth.

Ian then goes backstage with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media, a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, PA. As you’ll hear, recovering journalist Seth specialises in helping start-ups and biotechnology/life science companies get found online using digital marketing strategies. Seth is the host of two podcasts, Entrepreneur's Enigma and Digital Marketing Dive, and for almost a decade has published the popular Marketing Junto newsletter. 

Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about change in organizations and how teams should try something new.

If you have any thoughts or suggestions on the topics we discuss, please let us know.

Enjoy!

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.