This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness.

Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week they discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women.

Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors.

Enjoy!

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune.

Ian’s guest this week is Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities. Melissa is a relentless advocate for user-first marketing and giving everyone the ability to focus, in an increasingly distracted world. Prior to Gated, Melissa spent 13 years at Google leading industry marketing and mobile web partnerships for some of the world's largest travel companies. Ian and Melissa talk about the Gated product that launched in March, her inspiration to choose marketing over teaching, her time at Google, and she has a fantastic nomination for the Rockstar CMO Swimming Pool.

Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory and we are whisked away for a cocktail as Robert shares his take on finding your company why.

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools.

Ian’s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and technology, he specializes in helping global brands and award-winning agencies optimize performance and accelerate growth. Tim has contributed to AdWeek, Forbes, MarTech and TechCrunch, among others, He is a member of the American Marketing Association, and the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.

Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory for a cocktail and a thought for the week, which this week is about investing in brand awareness.

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.

Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic.

Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM!

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data.

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of the nominations from our guests for our portal to hell for all the BS, snake oil and overhyped trends that plague this industry we love. Should we be fishing out ABM that Kerry Cunningham and Chris Lynch nominated in episode 105 and 102?

Ian's guest this week is Lori Jones, the president and CEO of Avocet Communications has more than 25 years of experience in all aspects of marketing, advertising, PR, and social media bringing her strong understanding of today’s consumer and the marketplace and an attitude of resisting “business as usual” thinking to local and well-known brands.

We discuss running her agency, which her father founded in 1980, the changes that she has seen in terms of the value agencies provide, managing agency relationships and her mantra of constantly learning based on advice that she feels is a gift from her father.

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder whether we should date our content and is this the secret to making it evergreen.

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This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest, marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is our 5th F'in' Marketing Fundamental) from defining its role, aligning with the business, the skills needed and what a CMO should not be asking their MOps team to do.

And it wouldn't be Friday without Ian winding down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder Elon Musk buying Twitter, how he's decided he no longer wants to rent that land and what this means for the rest of us.

Enjoy! 

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Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement.

Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a status quo challenger who is passionate about finding a better way to clarity.

They talk about brand storytelling, his 3D model, how to simplify the process and some tips from his book "Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity"

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder the role of technology in content production.

Enjoy!

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This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article "A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers.

Ian's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working in B2C and has driven over £20 million annual revenue increases for multiple foods and drinks businesses, including Nestlè, Cadbury, Walkers Crisps, Guinness, Foster's beer, and Jameson Irish Whiskey. Jo joins Ian for her podcasting debut to share her approach to collaborating with the business to drive performance through product innovation and the delivery of strategies that solve consumer challenges. 

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar where, over a cocktail, they chat about listening while waiting to speak.

Enjoy!

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This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy.

Ian's guest this week is Chris Smith. Chris is the co-founder of Curaytor, a US real estate marketing solution that helps listing agents attract more listings and the author of The Conversion Code, a fabulous book that is taught at colleges like Johns Hopkins University, the second edition of which is out shortly. Unlike some theoretical marketers, Chris has drunk his own champagne and used the blueprint he shares in his book to quickly grow his own company to eight figures in annual recurring revenue without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications, and he has been a guest lecturer at NYU. In an enjoyable interview, they discuss the practical tips in the book, and Chris has an excellent nomination for the Rockstar CMO Swimming Pool, our portal to marketing hell.

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory who transports the Rockstar CMO virtual bar to a fabulous location for a cocktail to discuss the challenge of managing up.

Enjoy! 

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This episode was supported by Storyblok and their new report - The State of Content Management Report. 

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.