This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book.

In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week, inspired by:

Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning.

Enjoy! 

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group.

Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to accel in all that they do.

Tim specializes in developing omnichannel marketing programs within a variety of industries and partnering with startups to get their dreams off the ground. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with a multitude of clients, including Dialpad, Tribune Media, Ticketmaster, and as you will hear, the CIA!

Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about getting to that all-important content from your subject matter experts (SMEs).

Enjoy! 

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations.

Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for creating differentiated customer experiences that result in client loyalty. Aside from CX, they have a fascinating conversation about marketing education, integration, marketing technology that concludes with a fabulous candidate for the Rockstar CMO Swimming Pool.

Jill has more than 25 years of marketing and communications experience across technology, software and research brands. Before joining Jitterbit Jill held the CMO position at Tangoe and senior marketing positions at Exela and Questback, spending most of her career with high growth companies. Jill earned her Bachelor of Science in Global Marketing from Pennsylvania State University.

Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares the struggle content marketers have with quantity and quality and a great story from one of his customers.

Enjoy! 

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey.

Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations.

Aside from geeking out on content operations, Cathy and Ian discuss the recent acquisition of GatherContent by digital asset management vendor Bynder.

Ian then winds down the week with Cathy's colleague and his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares a story of walking the tightrope of executing your content strategy.

Enjoy! 

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.

Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he is considered a thought leader in designing and implementing demand marketing processes, technologies, and teams.

Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert shares what we can learn from the pope in the pool story from screenwriting.

Enjoy! 

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band.

Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as it would be called in the US). They have spent almost 18 years relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now, as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help grow your businesses by sending more emails that people love receiving.

Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert brings some measurement to the Rockstar CMO virtual bar this week. 

Enjoy!

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be?

Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales.

Steffen has a successful track record of scaling businesses and building teams, previously holding marketing and commercial leadership positions at Upwork and Airtame, as you’ll hear his startup and entrepreneurial experience means Steffen knows the pain points of rapidly scaling marketing and growth first hand. And aside from learning about Steffen's career, they geek out on the topic of measurement and attribution.

Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory and over a cocktail, Robert shares a thought about making the content donuts.

Enjoy!

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.

Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.  

Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.

Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders.

This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person in their niche. He is a global leader on influencer marketing and has been featured in the Thinkers360 top global leaders on PR, is a highly regarded keynote speaker, host and panellist.

Gordon is also the host of Influence the Global podcast and author of the best selling book Influencer Marketing Strategy. He has co-founded a number of trade associations including the Influence Division of the Branded Content Marketing Association, the Meetings and Events Support Association and Membership World. Gordon is an active blogger and writes for the London Evening Standard and numerous other publications.

And, finally, we wind down the week in the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory and they discuss what we can learn from the film industry when directing our content strategy.

Enjoy!

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at Rockstar CMO

This week's guest is Ken Schwarz, the Managing Principal at PSP Enterprises. Ken is an enterprise software professional with a 30-year career spanning roles in engineering, sales, and marketing in software infrastructure companies with a speciality in competitive intelligence. Ken holds a bachelor's degree in East Asian Studies from Harvard College and lived and worked in Japan for seven years.

Ian chats to Ken about the importance of win/loss analysis for B2B marketers, the insight it can reveal and how to do it well.

And, finally where better to celebrate the 100th episode than the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory for a very special 100th celebration cocktail and a chat about a question Robert got asked this week: "How do you create popular content?".

Enjoy!

The people:

The mentions:

The music:

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.