Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative

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Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.

Connect With: 

  • Caitlin Wiggins: Website // LinkedIn
  • Data Driven Podcast: Email // LinkedIn // Twitter
  • Dominic Bohan: Website // LinkedIn //  Twitter
...more
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Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisionsBy Dominic Bohan (Story IQ)
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