
Sign up to save your podcasts
Or


This week we have a very exciting episode, featuring not one, but two Vice Presidents from Acrolinx! Mariana Just and Cynthia Spiers are here to talk about why enterprises need to focus on marketing harmony across teams.
How aligned is your marketing department? Content teams and demand generation teams need to be talking to each other. And it has to be more than a content strategy update or sharing the company style guide. At Acrolinx, we believe in marketing unity. Why? Because it drives results.
And with the dawn of generative AI models it’s never been more important to be an aligned marketing organization. Generative AI can generate text and help with publishing content quicker. But without high-quality training data, fine-tuning foundational models, and established editorial guidelines it can pose a major risk.
When it comes to managing content, content governance has never been more important. It’s time to sit back and get some insight from the flock!
By Chris Willis5
88 ratings
This week we have a very exciting episode, featuring not one, but two Vice Presidents from Acrolinx! Mariana Just and Cynthia Spiers are here to talk about why enterprises need to focus on marketing harmony across teams.
How aligned is your marketing department? Content teams and demand generation teams need to be talking to each other. And it has to be more than a content strategy update or sharing the company style guide. At Acrolinx, we believe in marketing unity. Why? Because it drives results.
And with the dawn of generative AI models it’s never been more important to be an aligned marketing organization. Generative AI can generate text and help with publishing content quicker. But without high-quality training data, fine-tuning foundational models, and established editorial guidelines it can pose a major risk.
When it comes to managing content, content governance has never been more important. It’s time to sit back and get some insight from the flock!

91,067 Listeners

32,126 Listeners

9,485 Listeners

112,584 Listeners

56,436 Listeners

5,470 Listeners

53 Listeners

7 Listeners