The Royalty Report

Alix Kram is a highly accomplished and decorated professional in brand licensing and collaborations, being recognized by License Global as one of the Top 40 Under 40. Her work includes many diverse and groundbreaking collaborations with Nickelodeon, Warner Music Group, and her own marketing and branding agency, KRAMcollective. But what does Alix think of our trademark-themed Cereal Gauntlet? Check out the extended interview with portions of the interview that we couldn't fit into a 25 minute YouTube episode!

Ted Larkins is a pioneer in international brand licensing, entrepreneur, author, and business coach working with major brands and icons such as: Paramount Pictures, 20th Century Fox, Pepsi, Mariah Carey and Bruce Lee. He's also the author of the books, "Get to Be Happy: Stories & Secrets to Loving the Shit out of Life" and "The Get to Principal". But can Ted Larkins take on the Branded Cereal gauntlet? Find out as we discuss his incredible life story and his most memorable adventures.

Music merchandise and licensing juggernaut, Frank Bartolotta, joins the boys to chat all things music merch and brand licensing while shooting tequila and eating Lil Yachty's Hot Honey Pizza.

Future Licensing Hall of Famer/PowerStation Studios CXO, Sharon Weisman, joins the boys to discuss the newest trend in brand licensing - Phygital, NFTs, shows us how much she can handle spicy food, and more!

Licensing International Rising Star/baseball fan, Nick Manzo from IMG Licensing, joins the boys to tell the story of how an unknown candy inventor was able to side step licensing the Babe Ruth name at the height of the baseball star's popularity, creating the most well-known candy bar of all time...

On this episode, the boys take on the entire grocery store! Peter and Trevor go on an all-out food review tasting and reviewing any and all licensed food products they could find. The boys try everything from Wendy's Frosty cereal to California Pizza Kitchen Pizza and even Kraft Mac n' Cheese ice cream. Let's see if they can keep it all down!

This episode the boys discuss not only how Dr. John Kellogg and his brother Will Kellogg started a revolution in breakfast but how it resulted in the first ever Food & Beverage Licensing IP legal battle. The court's ruling will not only pit two brothers against each other, but will set the stage for all food licensing court cases to come.