The RTO Show: "Let's talk Rent to Own"

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     In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a vendor to RTO industry for around 20 years and that experience and knowledge is compounded by the fact the he is a 2nd generation RTO partner following his father Denis Rosen's footsteps. Brian is also a part of APRO's Vendor Advisory Committee helping bride the gap's between the vendors and representatives of the RTO industry as a whole. 

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Premier sponsor: APRO
Platinum Sponsor: Vox-pop-uli

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     In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at the on line transaction. We talk about the speed of the response, but what about the response itself.  Digital role play and working with an on line sales marketing team like Jeraud Norman Marketing can drastically change the way we approach the digital sale and seal the deal. 

Premier Show Sponsor: APRO
Show Sponsor: Jeraud Norman Marketing
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     There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketing campaigns, how to make these work together, and more importantly how to increase your revenues.

Prime Sponsor:  APRO
 www.thertoshowpodcast.com
Email is: [email protected]

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     There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by renting and moving product. But just how does one prep and execute a sales War Room? And more importantly what really is a War Room? Stick around and listen to Pete Shau and Joe Milligan describe this amazing event in detail.

Sponsored by APRO,  Vox-Pop-Uli, and Jeraud Norman Marketing

Visit us at www.thertoshowpodcast.com 
Email us at: [email protected]

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     There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind our team members out there that small wins are the building blocks for big wins.

Visit us online at www.thertoshowpodcast.com

or email me at [email protected]

Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jeraud Norman Marketing!

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Support the show

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   It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help you to!

Visit us online at www.thertoshowpodcast.com

or email me at [email protected]

Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jeraud Norman Marketing!

Support the show

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 "Think you’ve heard it all in marketing? Get ready to be surprised! Adam Ball from Esquire Advertising just shared a wealth of insights on the show, and honestly, it’s hard to believe—but it's real. Adam’s approach uses state-of-the-art marketing software that delivers some of the best ROI I’ve ever encountered. This isn’t just another ‘good idea’—it’s a no-fail strategy designed to drive serious growth for your business. Imagine a method where success is practically guaranteed. Sound too good to be true? Well, today’s your lucky day, because this is the real deal, and it’s here to make an impact!"

Visit us online at www.thertoshowpodcast.com

or email me at [email protected]

Sponsored by APRO Rent-to-Own Headquarters, VOX POP ULI, Dialectic RTO Division, and Jeraud Norman Marketing!

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     It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyer has some insight that might help things out. Want to gain the trust of your employees or make sure they understand what's expected of them and us? Here are a few tips and tricks from onboarding to P.I.P. plans  that just might do the job.

Visit us online at www.thertoshowpodcast.com
or email me at [email protected]

Sponsored by APRO, VOX POP ULI, Dialectic, and Jeraud Marketing

Support the show

Join The RTO Newsletter: https://bit.ly/RTOPODnewsletter

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     We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social media? It's all about knowing how to get the most out of what you use. And for the sake of everything RTO Jaraud Norman says use a CRM!

Visit us online at www.thertoshowpodcast.com or email me at [email protected].

Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jaraud Marketing.

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Join The RTO Newsletter: https://bit.ly/RTOPODnewsletter

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   In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with her son Jeremy have been taking care of their customers in Shelbyville, KY for years and face different kinds of obstacles with their one location. With customer loyalty from their 1st rental customer ever (Who has been renting since 1989 and still does!) and diversified offerings Jamison's is here to stay. Listen in on how COVID affected this small company and listen to them describe how the made it through and thrived!

Visit us online at www.thertoshowpodcast.com or email me at [email protected].

Sponsored by APRO, VOX POP ULI, and Dialectic RTO Division.

Support the show

Join The RTO Newsletter: https://bit.ly/RTOPODnewsletter

Subscribe on Apple: https://apple.co/4wpbUqF

Subscribe on Spotify: https://bit.ly/RTOPODspotify

Learn More About Sponsorship: https://bit.ly/RTOPODsponsor