Emmy is a animal scientist, journalist, author blogger and speaker who specialises in helping rural companies – and especially as animal nutrition companies – tell their story better.

We talk about how you create a unique and different story, where it comes from, the do’s and don'ts of corporate communications, and most importantly the DNA and dialect of your brand voice.

Show Notes:

To connect with Emmy on LinkedIn click here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠

For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or www.agrarian.co.nz

“How long do you need to suffer for?”

“The frame is more important than the picture”

Kane Brisco is a Taranaki dairy farmer, author and coach of Farm Fit NZ.

Kane published a book (link below) 2 years ago which is brilliant so I got him on the show to share why he wrote it and what other rural men and women can learn from it.

We talk about the mistakes Kane sees rural men make inc. a lack of self-awareness and in his case being too proud to ask for help (he did eventually with a farm consultant). We also talk about the connection between body and mind, the importance of self-care, having a purpose, smelling the roses, connecting with nature and people, the legacy you want to leave and why exercise creates energy even when you don’t feel like it.

Since reading his book I’ve wanted to talk to Kane for a while. You’ll get a ton from this episode if you listen with an open mind.

Awareness is key. Enjoy.

Show Notes:

Email Kane ([email protected])
Connect with him on Instagram: Farm Fit NZ 
To buy his brilliant book here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠

For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or www.agrarian.co.nz

This week I’m doing something different. I wanted to share a podcast I was very fortunate to guest on with our previous guest Andy Paul. Andy runs a very successful coaching company in the US and is one of the top US sales coaches in his country. His Win Rate Podcast is in the top 1% of all sales podcasts globally and the podcast itself is in the top 10% of all podcasts.

We talk as a panel about the importance of signalling psychological safety both with buyers but also as managers managing reps.

When we do this we create the right conditions for a sale because our buyer feels safe and will be more vulnerable with us so we learn more through a deeper, richer conversation.

Andy is world-class at what he does so I recommend you listen to this one and follow him and his show (links below).

Show Notes:

Win Rate Podcast Show

Spotify

Apple

To find out more about Andy, read his blogs or buy his books: www.andypaul.com

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠

For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or www.agrarian.co.nz

“Responsibility is about you responding with ability.” Wayne Dwyer

This week we welcome public speaker, NLP trainer and clinical hypnotherapist Dr John Santangelo onto the show to tell us all about NLP (Neuro Linguistic Programming) and how you can use the power of re-wiring your mind to get the success you deserve.

We talk about why change is so hard yet so easy, how to make new habits and behaviours stick, self-sabotage, mental recipes and the importance of awareness and action, having a clear vision and mapping obstacles.

John has great energy, shares his best books (including the ones he wrote himself – see his links below). He was a joy to interview.

Enjoy. 

Show Notes: 

To get in touch with John directly and book your 30-minute coaching session here

Free NLP Mini-Course here

Free 7 NLP Mind Hacks Guide here

Buy his other books here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠

For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or www.agrarian.co.nz

"The mental is to the physical as three is to one.” - Napoleon Bonaparte

This week we speak to international basketball player Dre Baldwin from Miami Florida on the mind of an athlete and his experience of what NBA call “Exposure Camp” where he sent a VHS to 60 coaches and got picked by 1.

Whilst he wasn’t successful in being drafted into the NBA he did spend 9 years overseas playing professional basketball.

We talk about the importance of practice, dedication, self-belief, discipline, sacrifice and visualisation.

He was very early in picking up the internet whilst other players were focussing on their game and he set up his own mindset coaching business. Since then he’s never looked back as an author of 9 books and speaker at 4 TedX events.

He is a prime example of someone who doesn’t give up and determined his own destiny using the right mindset and training his brain as much as his physicality.

If you’re struggling with mindset or self-belief , “Dre All Day” is your man for some big inspiration that you can do something if you want it badly enough.

Show Notes:

To get in touch with Dre direct and connect with him on LinkedIn go here

To buy his Book The Third Day: The Decision That Separates The Pros From The Amateurs go here

To find out more or enrol in Dre’s Work On Your Game University here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or ⁠www.agrarian.co.nz

In this week's episode, we have Leslie Venetz, a top sales trainer based in Chicago. She shares her story and insights on taking responsibility for professional development and betting on oneself and talks about the difference between expertise and experience, and the distinction between true sales professionals and those treating sales as a job.

Leslie shares her resources and strategies for growth and development, including rituals, routines, structures, and systems.

Lots of valuable takeaways from Leslie in this episode.

Enjoy.

Show Notes:

To connect with Leslie on LinkedIn you can do that here.

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz

This week we welcome wealth coach Jackson Millar who shares some ideas for some of you who might be working a sales job to provide some much needed off-farm income to support on-farm income. His advice is simple, practical and easy to understand without any of the normal complexity you sometimes get with financial advisors.

He shares the 3 asset strategy he uses to great effect plus gives his 5 fundamentals on property which is worth its weight in gold.

We also talk about the blocks and barriers that stop people from getting started on their wealth journey. The key is to start small with baby steps and build from there.

Enjoy.

Show Notes:

Make sure you take his Wealth Health Check HERE

Or to connect with Jackson and his Team go here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz

This week we welcome Bridgit Hawkins who is the Chief Sustainability Officer of CropX, Chair of Agritech NZ and mentor at Sprout.

Bridgit shares a ton of insights starting with her own Regen start up story before she sold and exited to CropX, what she would have done differently if she had to do it again, the product, sales and marketing mistakes she suggests you avoid and her best advice for any agritech company when the going gets tough (which it always will).

This is an episode that will be useful to you if you are an owner, founder or head up or manage an agritech or rural agribusiness as there’s so much we cover in this episode that can save you a lot of time, money and pain.

Show Notes:

To connect with Bridgit on LinkedIn you can do that here  

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz

This week we welcome Conrad Wilkshire who is GM Rural at Property Brokers and former GM Agribusiness at BNZ Agri and COO at FMG.

Conrad shares some of the tools and frameworks that have helped him manage significantly sized rural sales teams over his career. We talk about the importance of autonomy and mastering and designing the right environment for “ordinary people to achieve the extraordinary”. 

This is an episode that will be useful to you if you head up or manage a large rural sales team and want to learn about how you can take them to the next level.
Enjoy.

To connect with Conrad on LinkedIn you can do that here
To find out more about his company and what they do: www.propertybrokers.co.nz

His recommended books:

Gung Ho
The Leadership Code

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ 

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠ For more on us, what we do and who we work with: ⁠www.ruralsalessuccess.com or ⁠www.agrarian.co.nz

This week we welcome owner and founder Richard Harris of The Harris Consulting Group who specialise in teaching and scaling tech/SAAS sales teams. Richard is also one of only a few very esteemed “Sales Blazers” having been recognised formally by SalesForce.

Richard and I talk about why so many managers and teams resist sales training and the psychology behind their reluctance to change so they can become better.

We also touch on why there is often the same resistance and reluctance when it comes to sales teams using and adopting CRM.

Show Notes:

To connect with Richard on LinkedIn where posts both prolifically and intelligently you can do that here

To find out more about his company and what they do: https://theharrisconsultinggroup.com/

And watch out for his upcoming book which will be released in February 2024 called The Sellers Journey (which I will be putting on pre-order and on my watchlist).

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 
For more on us, what we do and who we work with: www.ruralsalessuccess.com/  or www.agrarian.co.n