This week we welcome master sales trainer Gina Trimarco on the show from South Carolina US who works at Sales Gravy and is the founder of the Carolina Improv Company (improv comedy theatre and school since 2008).

Gina has dedicated her career to helping people learn to become more agile communicators through the power of improv.

We talk about several humour-appropriate strategies that salespeople can use to build genuine rapport and provide a superior buying experience inc. the “Yes And” technique as well as her Heightening Strategy. She also shares how to think on your feet by the game of the scene which she learnt doing and teaching improv.

If you want to learn a few tips about to have a bit more fun and “find the funny” rather than force it – and put your buyers at ease whilst you’re at it - you’ll love what Gina has to share. 

Show Notes:

To find out more or connect with Gina and the Selling with Humour courses she runs feel free to connect with her on LinkedIn 

To find out more about the improv classes she runs visit: https://ginatrimarco.com/carolina-improv/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.ruralsalessuccess.com or www.agrarian.co.nz

This week we welcome John Duncan on the show who owns and runs an executive leadership coaching consultancy in Christchurch.

John is a fountain of knowledge on all things leadership and has worked with some of the best and biggest corporates in New Zealand.

We talk about the difference between management, leadership, coaching, mentoring and consulting. We also dive deep on what self-leadership means and the importance of emotional intelligence and learning agility.

If you run a sales team or are a manager this will be one you want to listen to and learn from.

Enjoy.

Show Notes:

To find out more or connect with John feel free to connect with him on LinkedIn

To see what John and his team at The Forum Group offer visit here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

This one’s a bit more of a personal podcast where I take you through my life story and where I am today.

I constantly do difficult things so I can learn more about myself – and trust myself. When I do this the confidence I have in myself grows as I set myself new standards so I can show up for the world as a better person.

Whether it was moving to the other side of the world at 25, getting divorced at 32 with no family around me, swimming Kapiti Island (which got cancelled 3 times) or starting my own business 7 years ago with ZERO clients, I’ve always liked to do difficult things. I’ve never taken the easy path because you learn nothing and you end up married to a life of mediocrity. 

There’s only one person that will kick your own arse - and it’s yourself. No one else is coming to get you or sort you out. It starts with you and the relationship you have with yourself. When you get that part right, all your other relationships improve because you buy into you.

On this podcast I share a lot about myself that I haven’t shared widely with others in the hope that learning about me might awaken or make you learn something about yourself.

Enjoy.

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.agrarian.co.nz

Lindy Nelson MNZM is founder of the Agri-Women's Development Trust which she formed in 2010.

Lindy is a staunch supporter of agricultural women and their contribution to off and on-farm income as leaders so it made sense to get Lindy on the show to talk about her own leadership journey.

Lindy talks about the importance of self-awareness and being held to account. She also talks about why leading yourself is the first step to successful leadership. We get her views on what makes a great sales experience, what’s right and wrong about rural marketing and she also shares a very clever S.C.A.R.F acronym that will help you in your conversations at team, client or Board level.

It was a delight to talk with Lindy and I always learn a lot. Hope you do too.

Enjoy.

Show Notes:

To get in touch with Lindy connect with here on LinkedIn or email her: [email protected]
To find out more about AWDT go to: www.awdt.org.nz 
To find out more about the great work Lindy and her Safer Farms Team are doing visit: https://farmwithoutharm.org.nz/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome back on the show Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.

Mark and I pick up where we left at Episode 28 where we go deeper into the importance of pre-briefing and de-briefing in high performance sport and how this same process can be applied in sales with your rural sales teams.

We also talk about how to develop a coaching culture and how to create the right conditions to provide feedback without athletes – or your team members – taking things personally. We cover off the importance of self-awareness and the coaches Mark follows and admires. We also chat quickly about Eddie Jones : )

This episode will – again - give you some inspiration and insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.

Show Notes:

To find out more or connect with Mark feel free to connect with him on LinkedIn

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+rural sales professionals worldwide) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

“You gotta kill the person you were born to be to become the person you want to be.”

Harry Newey is a long-time Rural Sales Success™ student and Key Account Manager for Castlegate James Feeds NZ.

Harry takes us through his life and learning journey including his Royal Marines recruitment process, his mindset, his routine and rituals and the habits he uses to ensure he sold the biggest ever company tonnage on record (he’s on track to beat it again this year).

Harry is a great example of what can be achieved regardless of your upbringing or background and how applying the right training in both the personal and professional space can make you unstoppable in sales.

Harry epitomises what it is to be a great, coachable student and a life-long learner with an open and willing mindset. His maturity, self-awareness and growth belies the fact he’s only 27 years old.

Listen and learn the specific tools and techniques Harry uses to keep himself and his tonnage sales at the highest level.

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Show Notes:

To find out more about Castlegate James and their innovative co-product feed solutions that divert 700,000 tonnes of food from landfill yearly visit here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome Derek Daniell who is a very well-known and respected across New Zealand Ag in his role as CEO of NZ’s largest ram breeding business Wairere which has operations in NZ, Australia, UK and Europe.

Derek is a big cerebral thinker and looks at the bigger picture for NZ Ag. 

We talk about the future of NZ Ag, what Australia thinks of NZ, climate change and GHG emissions, carbon, land prices, his biggest life lessons and his best advice for sales people selling to farmers. 

Enjoy this one.

Show Notes:

To find out more about Derek and Wairere visit https://wairererams.co.nz/

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome James Allen who is a very well-known and respected agribusiness consultant across New Zealand in his role as CEO of New Zealand’s largest agribusiness and farming consultancy AgFirst NZ.

James is a current Nuffield scholar, former president of the National Fieldays Society and a leading contributor to many rural and farming organisations.

You’ll learn a lot here.  Enjoy.

Show Notes:

To find out more about James and AgFirst NZ visit www.agfirst.co.nz

To download their exclusive Dairy Farm Budget Monitoring Survey which shares some very valuable data visit: https://www.agfirst.co.nz/projects/financial-survey-dairy

To connect with James personally on LinkedIn click here

 Want to make morerural sales? Get your FREE copy of “How To Succeed In Rural Sa les” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.agrarian.co.nz

“Content is king, consistency is key.”

Duncan Humm is editor alongside colleague Tyler Fyfield who run a highly successful 220,000 strong Facebook Group called Nz Farming

Show Notes:

To contact Duncan directly email him: [email protected] or connect with him on LinkedIn

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.agrarian.co.nz

“In order to be a thought leader you need to have leading thoughts.”
This week we welcome back my Minnesota Agritech marketing buddy Dan Schultz.
Dan and I talk this time about the traditional ad agency model, why we are both seeing so much “marketing theatre” (aka. vanity metrics), the importance of being provocative and then nuanced in your positioning and what AI tools like ChatGPT and MidJourney mean for agritech marketing. Dan also shares his go-to marketing book recommendations and best podcasts.

Show Notes:

To contact Dan directly email him: [email protected] or connect with him on LinkedIn

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 
Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

Download transcript here