“What’s an idea you wish your market would buy into?” 

This week we welcome Philip Morgan to the show who is a positioning and specialisation coach.

Phil is based in Montana US and specialises more in the tech entrepreneur and services space but the wisdom he has and shares is as applicable to Ag. He is deep, articulate and cerebral thinker.

Phil and I talk about what effective positioning is and isn’t, why most companies can’t specialise, the importance of Point Of View and how it helps you differentiate, the role of trademark ideas and why bravery, discipline and generosity work best if you want to succeed and cut through in a commodity world.

Show Notes:

To buy or sample Philip’s book: https://philipmorganconsulting.com/positioning-manual/

For Philip’s example of fantastic specialisation case studies: https://philipmorganconsulting.com/specialization-examples/

To contact Phil directly: [email protected] 

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

This week Agritech pro Dan Schultz on the show.

Dan is US based in Minnesota and works with several SAAS/Start Up Agritech firms advising them on how to market better. 

Dan and I talk about what Agritech firms are doing right and wrong, how they can improve their marketing results and why getting inside the minds of your farming clients is so important. We also talk about why psychology plays such a big role in marketing and sales. 

Dan is so good at what he does that we’re going to get him on for a part 2.

Show Notes:

To contact Dan directly email him: [email protected] or connect with him on LinkedIn here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here 

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here 

For more on us, what we do and who we work with: www.agrarian.co.nz

Chrissy Wozniak runs the North American Ag podcast which is in the top 0.5% of all world podcasts celebrating all the positive benefits of Ag so we get very lucky to have her on the show!

Show Notes:

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here

This week we welcome Tony Martin on the show who is former Trade Commissioner for NZTE in Vietnam and Dubai who was responsible for trade and market access.

Tony is now CEO of Prevar – the innovation arm of Apples & Pears NZ and also runs an Executive Coaching business that teaches top execs on mental fitness.

This is powerful stuff if you want to reach your true potential and improve your sales game so listen, learn and enjoy.

Show Notes:

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

This week we got super lucky to convince best-selling author and world top 10 sales podcast host Andy Paul on the show.

Plenty to listen and learn in this show Team. Enjoy!

To buy his latest book click here

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

Julia Jones is a well known to many on the NZ and Australian Ag speaker circuit and is also Head of Insights at NZX.

Julia is one to always watch – and follow.

Enjoy.

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For more on us, what we do and who we work with: www.agrarian.co.nz

Aaron Schultz is the founder of Outback Mind Foundation doing great work in the field of rural men’s health.
Aaron and I talk about all the pressures of growing up in rural whether it be alcoholism, workaholism, depression, anger or anxiety.
We talk about the importance of routines and rituals, creating space and structure in your day, eliminating negative self-talk and how you can improve your mental health with things like exercise, reading and breathing.
Aaron is doing great work and is looking for corporate sponsors to help him do more great work with his men’s circles. 
This is a great listen for any of you who might be struggling or recognise some of the stuff we talk about on this episode. 

 Show Notes:
For more on Aaron and the great work he does please visit https://www.outbackmind.org.au/
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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Gerry Williams is the founder of Pacific Basin Exports and his name might be recognised to a few of our New Zealand listeners.

He shares the highs and lows of his journey when he was the first to start his own business exporting to South America when no one else was. He’s a tenacious, never say die type, thoroughly entertaining and has travelled to many countries and still lives life to full. He also gives his own advice to anyone starting out in Ag and the advice he’d give to his younger self.

It was a pleasure to chat with Gerry and be able to share his story here.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Did you know 93% of all purchases start with search?
Kaylene runs a successful search and content marketing agencies in Sydney who wanted to come on the show and share her wisdom on all things search, digital, SEO and lead generation.
We talk about what makes a good website vs a bad one, the importance of targeting the right keywords and how to set up your content and digital marketing strategy for success. 
You’ll learn a lot from this episode.

Show Notes:
If you’d like to take up Kaylene on her kind and free offer of a complete site audit for your rural business visit: https://www.salesseoandsocialmedia.com/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Stu Taylor is GM of Craigmore Sustainables, who I had the pleasure of studying alongside down at Lincoln University when we both completed our Kellogg Programmes many moons ago.

If you manage a team then this is the episode for you to see the true potential of your people and how you can tap into that.

Enjoy.

Show Notes:

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz