This week guest Jonathan Stark conquers commoditisation by laying a challenge to rural business owners. Jonathan is one of the world’ best pricing and positioning experts with a worldwide following (just Google him to see what we’re talking about). He’s a big fan of writing emails every day to his list – and he proves how it works for him after being taught by global marketer Seth Godin.

Show Notes:

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

“If you want to 10x your business you need to 20x yourself.”

This week we talk to the amazing Mike Agugliaro who is one very impressive human being. He’s sold 2 x 8 figure companies in the last 5 years and now runs a world-class life transformation coaching business with his wife Jennifer.

Show Notes:

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we talk to my good mate Jess Hanara who holds the world record in power lifting for squat (148kgs) and dead lift (185kgs). She also bench presses 98kg.

Show Notes:

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing.

If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you.

Show Notes:

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my good mate Chanelle O’Sullivan who is founder of Farming Mums NZ which has 16k followers and up to 100 posts a day.

Show Notes:

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my buddy Russell Pearson who has been consulting and coaching professional service people and coaches for the last 25 years.

Show Notes:

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my friend Rebecca Greaves (aka Becs), a well-known and respected rural media journalist and former editor.

Becs is a straight shooter and shares a ton of tips and techniques to help you understands how newsrooms run, how to catch the eye of a busy editor, how to create a simple press release and what makes for a good news story. We also talk about what makes a newsworthy story that gives you the best shot of getting your story in paper or print.

Enjoy this one.

To find out more about Rebecca and how she might be able to help you with editorial: www.rebeccagreaves.com/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

This week we welcome my good friend Melissa Clark-Reynolds ONZM who is a very well-known and respected thought leader and futurist through her Future Institute consulting business.

She is also a big contributor to the Ag conference circuit and former Deputy Chair of Radio New Zealand, Director on the Ministry of Primary Industry Advisory Panel and was the first non-farmer director on Beef + Lamb NZ. She also works with and advises the likes of Lincoln University, Atkins Ranch, Assure Quality, Biosecurity NZ and Kotahi.

Melissa thinks BIG and isn’t afraid to disrupt and shake status quo thinking, so we got her on the show.

We talk about the macro factors affecting Agriculture, the trends and patterns she is picking up on and we share what makes a great sales experience for her as a female tech entrepreneur. We also dabble in what she thinks is good and bad marketing.

Show Notes:

To find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: futurecentre.nz/

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Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with and Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my Weekly Rural Sales Email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

What can a world-record adventurer teach us about sales, leadership, and resilience?

In this episode of The Rural Sales Show, St John Craner talks with Jamie Fitzgerald — world record holder for rowing the transatlantic, Antarctic explorer, and co-host of TVNZ’s First Crossings. Jamie has walked the Te Araroa trail to inspire kids, shared stories with the late Sir Edmund Hillary, and now runs a high-performance coaching business working with NZTE, corporates, and rural companies.

Together, we explore:

• The secrets of peak performance and why people avoid accountability

• The common blocks and barriers that hold teams back — and how to overcome them

• Why reflecting on performance builds momentum and resilience

• How to celebrate small wins to create lasting progress

• Where to play, how to win, and why failure often means you’re further ahead than you think

• Leadership lessons Jamie has learned from the mountains, the oceans, and the boardroom

Jamie shares stories from his global adventures, including his reflections on purpose, performance, and resilience — and why success often hides in the moments when you feel like you’re not winning at all.

📌 Resources:

• Inspiring Performance

• Peak Performance Pulse Test (Free)

🎧 Listen now and learn how reflection, resilience, and performance habits can help you lead better in rural sales and beyond.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz

Addiction doesn’t just affect individuals — it impacts families, relationships, and entire rural communities.

In this episode of The Rural Sales Show, St John Craner speaks with Conrad Tracey, founder of Addiction Coaching Australia. Based in Melbourne, Conrad works with people across rural and regional areas struggling with drug, alcohol, gambling, screen, workaholism, or pornography addictions. He also coaches individuals on anger management and building healthier coping strategies.

Together, we talk about:

• The trauma and triggers that can lead to addiction

• The warning signs partners and families often see first

• Practical tools to build self-awareness and accountability

• How rural communities face unique challenges around addiction and recovery

• Pathways toward support, healing, and resilience

If you or someone you know is being held back by addiction, this episode offers hope, insight, and a reminder that help is out there.

📌 Resources:

• Addiction Coaching Australia

• Google “Conrad Tracey” to find more ways to connect or reach out for help

🎧 Listen now to understand addiction in rural life — and the first steps toward recovery.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz