What does smarter marketing management look like in today’s changing landscape?

In this episode of The Rural Sales Show, St John Craner speaks with Darren Woolley, Global CEO and Founder of TrinityP3, a leading marketing management consultancy working with brands and agencies worldwide since 2000.

Darren shares two decades of experience helping clients and agencies build better relationships, accountability, and performance. Together, we explore how marketing management is evolving — and what rural businesses and sales teams can learn from these global trends.

You’ll learn:

• The future of agency models and what this means for businesses and marketers

• How to improve accountability and attribution in your marketing spend

• The role of media and metrics in shaping effective campaigns

• Tools and strategies TrinityP3 uses to benchmark and optimise marketing performance

• Why stronger client–agency relationships lead to better results

If you want to understand the trends driving marketing, sales, and media performance — and how to apply them in your business — this conversation will sharpen your perspective.

📌 Resources:

• TrinityP3

• Contact Darren Woolley: [email protected]

🎧 Listen now to learn how to future-proof your marketing with better management, metrics, and accountability.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz

What can rural leaders learn from the battlefield?

In this episode of The Rural Sales Show, St John Craner talks with Otis McGregor, retired US Army lieutenant colonel and former Green Beret, who brings over 25 years of frontline leadership experience from Iraq, Afghanistan, and even the Arctic.

Today, Otis trains companies worldwide on leadership, adaptability, and purpose — drawing on lessons forged under extreme pressure. His perspective helps sales leaders, managers, and rural business owners build resilience and lead with clarity, even in uncertain times.

You’ll discover:

• The core leadership principles Otis learned as a Green Beret

• How to stay adaptable in fast-changing environments

• What resilience really looks like when the stakes are high

• The power of purpose-driven leadership in motivating teams

• Strategy lessons rural businesses can borrow from special forces

• Why great leaders focus on service, accountability, and consistency

Otis also shares stories from serving under US Navy Admiral William McRaven (famous for his viral “Make Your Bed” speech with 14M+ views), offering rare insight into leadership at the highest level.

📌 Resources Mentioned:

• Learn more about Otis and Tribe + Purpose: www.tribe-purpose.com

• Admiral William McRaven’s famous speech: Watch on YouTube

🎧 Listen now to uncover leadership lessons from the battlefield — and how they apply to rural business and sales.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz

This week we talk to multi-million dollar coach, mentor and serial entrepreneur James Kemp. A kiwi/New Zealander by birth who now lives in Asia, James has a huge track record of success consulting and coaching clients from $5m - $500m.

Enjoy.

Show Notes:

Managing your calendar is one thing — managing your energy is what really drives performance.

In this episode of The Rural Sales Show, St John Craner talks with performance coach Neil Wagstaff about the link between time management, energy management, and productivity in rural sales. You’ll discover why it’s not just about doing more, but doing the right things at the right times — based on your own biology.

Neil shares:

• The 6 key factors that impact energy and time management

• How to align your workday with your natural performance peaks

• Why understanding Epigenetics is like having a user manual for your body

• Practical strategies to get more done without burning out

• Ways rural sales reps can protect their focus in high-demand seasons

Whether you’re running a rural business, managing a sales territory, or working in agribusiness, these insights will help you work smarter, recover faster, and stay productive year-round.

📌 Resources:

For more information on Epigenetics or to connect with Neil Wagstaff direct:

• Neil Wagstaff — Peak Fitness & Health

🎧 Listen now and start managing your energy, not just your time.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz⁠

What does it take to turn a rural retail store into a thriving online brand?

In this episode of The Rural Sales Show, St John Craner talks with Phil Grant, owner of New Zealand Natural Clothing — home to iconic rural brands like Norsewear and Swanndri. Phil reveals how smart online marketing, email campaigns, and SEO turned his business into one of New Zealand’s leading rural retail success stories — with sales up 200% in-store and a thriving e-commerce arm.

You’ll learn:

• How to run high-converting email campaigns using keyword searches

• Why your email list is one of your most valuable business assets (and how to grow it)

• The simple 5% discount incentive that boosted sign-ups

• How consistent, quality blogging drives traffic and sales

• The SEO tactics that work for both organic and paid search

• Why you should treat online customers like they’ve just walked into your store

• The power of title testing to increase clicks

• How 50% of sales can come from just 5 product SKUs

• Phil’s views on the future of Fieldays and rural retail trends

Phil also shares how social media fueled exponential growth during COVID lockdowns, why he turned down Amazon, and how he built his own .com platform with offshore contractors.

📌 Resources:

• NZ Natural Clothing Website

• NZ Natural Clothing on Facebook

• Fieldays

🎧 Listen now to learn how to take rural retail online — and win.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz⁠

Turn LinkedIn into your most profitable marketing machine.

In this episode of The Rural Sales Show, St John Craner talks with Anne Miles — one of Australia’s top marketing communication experts and founder of the global creative community, Suits & Sneakers. Anne has helped brands and professionals worldwide transform LinkedIn from a basic social media profile into a high-performing lead generation engine.

You’ll learn:

• The biggest LinkedIn mistakes that cost you leads

• How to optimise your LinkedIn profile to attract the right prospects

• Using LinkedIn Search effectively for keywords (not just names)

• Why posting specialist content beats going broad every time

• Why blogging on LinkedIn is better than blogging elsewhere

• How one article earned Anne 198 emails and $3M in deal flow

• The growth strategies that took her from 1,000 to 17,000 followers in 2 years

• Real client success stories that prove these tactics work

If you’re a rural business owner, sales rep, or marketer wanting more inbound leads, better connections, and stronger authority in your niche, this episode will show you exactly how to make LinkedIn work harder for you.

🎧 Listen now and start turning your LinkedIn into a 24/7 sales engine.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz⁠

Want your rural business to get found online — without wasting money on the wrong tactics?

In this episode of The Rural Sales Show, St John Craner talks with Mike Morgan, founder of High Profile Enterprises — the first New Zealand company recognised by the Content Marketing Institute in New York. Named on multiple global “Top SEO Experts” lists, Mike shares his proven approach to ranking higher, creating content people actually want to read, and standing out in competitive markets.

You’ll learn:

• Organic SEO vs. paid Google Ads — which delivers better ROI for rural markets

• How to stay on top of Google’s 200+ algorithm factors without losing your mind

• What makes content truly valuable, unique, and high-quality

• How often you should publish content (and why the “Skyscraper Method” works)

• Which platforms rural marketers should focus on for growth

• Why SEO and content marketing are critical for agribusiness and rural B2B success

Whether you market to farmers, ag suppliers, or rural service providers, this episode will show you how to attract the right customers, rank higher in search, and make your content work harder for your business.

🎧 Listen now and start building a rural marketing strategy that lasts.

+++

Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz⁠

Unlock the unspoken side of selling.

In this episode of The Rural Sales Show, St John Craner talks with New Zealand’s leading body language expert, Suzanne Masefield, to show you how reading nonverbal cues can help you connect faster, earn trust, and close more rural sales.

You’ll discover:

• Where to sit in a first sales meeting to make buyers feel at ease

• The real meaning behind gestures like chin-rubbing and hand-wringing

• Handshake secrets that signal confidence and credibility

• How to spot unspoken objections before they derail your deal

• Practical body language tips for selling to farmers, ag suppliers, and rural business owners

Whether you’re in agricultural sales, B2B rural markets, or face-to-face selling, these techniques will give you an edge in every conversation.

🎧 Listen now and start speaking the silent language of sales.

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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ (or join our Facebook Group below to get a free online copy).

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz