The Ryan Holtz Show

Yup! 2019 is coming to a close and often people start unpacking and getting ready to take off in December so before you leave, allow me to give you some marketing tips for your business. Whether you are an automotive dealer, real estate brokerage owner or own a business, these apply to you! You are welcome, hehe.

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6 Marketing Tips To Focus On in 2020:

1. Branding
2. Focus on output and scaling of branded content
3. Pay to play, use some ads to expand your reach and audience
4. Using your organic distribution to distribute your content (social media, blog, email list)
5. Getting those online connections, OFFLINE
6. Track and measure. Rinse and repeat.

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This episode is sponsored by Cons & Kernels. Meet Emily O'Brien. She served time in prison for smuggling drugs across the border. Don't write her off yet, just because she is a convict. Her story represents the word redemption and the taste of turning a negative into a positive. I wanted to have Emily on the show as we chatted via her Instagram and I was wondering who the heck this person is. And then I went on my digital deep dive. Wow. She has pictures with police officers, previous inmates and several media personalities. I could see almost immediately that she was on a social crusade to tell her story and the story of people who truly do deserve a second chance and actually do make good on it. Emily did not not run from her problems. She owned them and actually leveraged them for the good. Enjoy listening to this one!

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Emily's Bio:

Cons & Kernels all started when Emily O'Brien went to prison.

Before, Emily was an entrepreneur and social media professional, having created her own firm at a young age and enjoyed great success. Regrettably, addiction caused her to make some poor choices that culminated in a four-year jail term.

As her sentence began, Emily made it her mission to transform herself, get clean, and make a positive difference during her term. "I didn't know how I'd make a difference at the time," says Emily, "but I knew I would find something I cared about that would benefit from a purpose-driven facelift."

Thus, Cons & Kernels was born.

Upon her release, Emily made a decision to start a popcorn company that used high quality, health-conscious ingredients to create unique flavours inspired by the ones she found in prison. A fun, self-deprecating brand that would also help remove the stigma around people who had prior convictions and provide newly-released offenders with the chance at a fresh start through training, empowerment, and education.

Emily has been featured by the CBC, CH News, the Hamilton Spectator, AM 900, and many other media.
Her upcoming web TV series CRIMINALLY-ACCLAIMED is set to debut this fall on YouTube.

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Tik Tok? Another social media platform to get on? Wow! How do I keep up? Don't worry, I got you! using the 3 tips below, it will help you better decide to where to put your time when it comes to your social media and brand. The choice is yours and your time is valuable and you NEVER get it back!

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Ok, so let's get to it!

3 Tips:

1. Purpose: Decide why you are even on social media in the first place. Are you looking to kill time? Are you looking to build a brand? Are you looking to market your business to get new clients or leads? These are all questions you should be asking yourself! Once you answer these, your purpose will become very clear!

2. Tools: Remember, social media platforms are tools which means that depending on your purpose, you may not need to be on all of them depending on your desire result. I get asked "Ryan, which platforms should I be on?" ….my answer is always the same, which one will serve you the best and provide the best tool to reach your goal?

3. Life: YES! Your actual life! Kids, Spouse, Partner, Work….you are busy and you actually want to live your life in 3d, not through an AMOLED smartphone display! Wrap social media around your life, not life around your social media!

I hope this helps! Have any more tips to suggest? Drop me a line or comment!

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LET'S RIDE!!!! The juno award winning hip hop legend and Canadian recording artist Choclair drops by the show to chop it up! I mean, to say this was not nostalgic, does not even do it justice. I remember listening to Choclair all the way back in 1999. In many ways, he created music that became the soundtrack of many Canadians lives. He is a pioneer and legend in the Canadian hip hop culture. Choclair and others such as Kardinal to name a few paved the way for new artists like Drake and Tory Lanez to pop!

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Choclair and I chopped it up about everything from his early days in music, all the way to him being an introvert in school. We also talked about mental health and how to find your creative passion.

Reach out to Choclair here.

Choclair's BIO:

Kareem Blake, (born March 27, 1975) better known by his stage name Choclair, is a Canadian rapper. He helped develop Canadian hip hop in the late 1990s, as a member of the Circle.

Blake, of Jamaican descent, was born in Scarborough, Ontario, in east Toronto. Starting at the age of 11, he followed in his older brother's footsteps, and decided to become a rapper. In 1995, he released his debut single, "Twenty One Years", on his own independent label, Knee Deep Records. In 1997, he released the EP, What It Takes, which was accompanied by a music video featuring Jully Black. By 1998 Choclair had released eleven records, including the first international releases for Saukrates, Kardinal Offishall, Jully Black, Solitair, Marvel, and Tara Chase from Toronto's music scene.

Choclair, with the Rascalz, contributed to the hip hop song "Northern Touch", which received two Juno Awards and a MuchMusic Video Award, and achieved lasting popularity among Canadian hip hop fans and has been labelled by critics as a "hiphop anthem".[1]
Choclair then expanded his team and joined Virgin Music Canada in 1998. In 1999, he signed with Priority Records, and released his debut album Ice Cold, produced by Saukrates.[2][3] The album was certified gold in Canada (50,000 copies)[4][5] and spawned the hit single "Let's Ride", produced by Kardinal Offishall. Let's Ride reached #38 on the Canadian RPM Singles Chart.[6] That year Choclair performed at the Molson Amphitheatre in Toronto, opening for American singer Lauryn Hill.

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Hi, it's me. Just wanted to drop a nugget and say hello. It has been so long since I have done a solo podcast! Whatever you are doing right now or where ever you are, make sure to smile and enjoy!

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Sam Bakhtiar stops by the show to share his story of going from being broke with a single mom, immigrating over from Iran alllllll the way to owning a 100 plus gyms and having a global impact! I have followed Sam for some time and after doing my digital deep dive, I just loved what he is about. To see someone who has had meteoric success be so humble and want to have such an amazing impact! I had to have him on to provide YOU value! Sit back, pull out your notepad and get ready to be enlightened. This episode is one that you will want to listen to a few times. Thanks Sam for coming on! Always remember that curiosity should be your mandate. Enjoy!

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Sam's Bio:

Sam Bakhtiar is a doctor, CEO, author, world-class bodybuilder, and multi-millionaire entrepreneur. He runs a fitness franchising business, The Camp Transformation Center, with 110 locations and two different supplement and nutrition companies. With a Bachelor's degree from Pennsylvania State University in sports science and life science and a doctorate from Los Angeles College of Chiropractic, Dr. Bakhtiar has helped over one hundred thousand people transform physically and mentally. He specializes in helping people get to the top 1% in any and every aspect of their life. Dr Bakhtiar applies his business acumen and coaching to The 1% Club, helping others to become a 1%er by rising above. He is also the author of the popular books The Total Body Transformation Secrets and Becoming a One Percenter.

Sam and I chat about:

1. Being broke
2. Growing up in a fatherless household
3. Having a tough upbringing
4. Being bombed on in Iran
5. Dealing with racism as a child
6. Why waking up at 3am and why it is important to overall success
7. Poor me or try me
8. Importance of being a great Dad and Husband
9. Why fitness is life
10. Being financially smart with money

In short, Sam is an icon and there is something in this interview for absolutely everybody!

Reach out to Sam on Instagram here.

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Jas runs the 3rd largest team for Royal Lepage in Canada and is a beast when it comes to real estate. I really wanted to have Jas on the podcast to bring some value to YOU. We get many of you sending us messages asking for content surrounding real estate which is one of my passions. So, it was great to get a great and knowledgeable real estate professional to drop some knowledge and reveal all the "secrets" to success in the real estate game all while producing some amazing content for his podcast and youtube channel.

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We chatted about:

> Sales and Service strategies
> What producing content has done for my business and brand
> Building a team of 35 loyal salespeople and support staff
> How hard work can look effortless, but is really not
> Why it is so important to produce content for your business
> The importance of personal development

Jas's Bio:

Jas has interviewed people ranging from Evan Carmichael all the way to Million Dollar Listing Star, Ryan Serhant. Jas Takhar is an award-winning realtor, forward-thinking leader and cutting edge entrepreneur. He facilitates over 650 property transactions each year in every asset class with his team that sit comfortably in the top 3 brokerages in Canada. He is the primary content creator of REC and the host of the REC Experience podcast, where he dispenses advice for anyone at any stage of professional expertise.

Reach out to Jas here.

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Patrick Bet-David drops by to to chop it up! Pat is an icon when it comes to business and also a huge capitalist and CEO of PHP Agency and the amazing hit business show, Valuetainment on YouTube. I have been chatting casually with Pat via Instagram for the past 6 – 9 months and find him extremely sincere and unique! I finally asked pat if he would like to be a guest on my podcast and he was more than happy to oblige. My number one goal of the podcast is to bring YOU the guest the most amount of value in a fun and exciting way! If you have seen or watched any of Pat's videos on his Valuetainment channel, then you would know what entertainment and valuable information look like! Anyhow, enjoy this interview ( I worked hard to get him as a guest) and let me know what you think!

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Show Notes:

3:28 – PBD’s alter-go impacts is dress code
5:38 – How PHP & Valuetainment are balanced (Mistress & Wife)
7:17 – How creating content helps Pat get clear on his concepts and philosophies
9:00 – Why Patrick is interviewing mobsters & gangsters
10:55 – How people coming into Pat’s life is fate and luck……and one of the man above’s favourite soldiers
12:15 – How do you filter people in your closest circle
13:25 – Why people at the top do not trust many people
14:15 – When a man with experience meets a man with money, the man with the money leaves with the experience, the man with the experience leaves with the money.
16:05 – The one girl Pat slept with at the office
17:20 – Why Pat enjoys being by himself
18: 45 – How the idea for PHP Agency came to life
21:00 – Could he of started his passion project prior to PHP? Specialize, then generalize. Most people generalize, then generalize. Credibility is everything.
23:00 – Tai Lopez and advertising. Social blade to see numbers!
24:15 – Who do you want to be online?
27:35 – How did Pat develop his exceptional interview style?
30:00 – Using your life experience like weapons to pull from people you are interviewing. Listen, don’t just hear!
32:09 – Is it Pat who does his IG and LinkedIn or his team?
33:00 – PBD on the toilet
33:20 – Liz Pia from Toronto, Ontario. ( LinkedIn Question )
37:30 – The values and principles from the top does not make immigrants feel safe
38:20 – The power of leverage in your kid’s school.
40:00 – The worst teacher in school
40:42 – PBD talks about if he was put in a box, he would be the worst kid in the school
42:40 – Who is allowed to have voice with our kids
42:45 – The values principle that PBD keeps harping over and over with his kids
44:00 – The trust in human nature
45:20 – PBD’s child friends drown. Sad.
47:30 – They say 87% of the fortune 500 companies have a relationship with the higher power
51:30 – How can you filter out the fakes VS real business people given the current landscape?
52:00 – Everybody who makes content falls into 3 categories: theory, witness, application & personal experience. And how to differentiate doer’s from theorists? (Trifecta)
56:00 – Why Mary Poppins is awesome….Pat sings chim chimney!
58:00 – Joe Rogan is a trifecta in podcasting
59:38 – When Seth Godin and Elon Musk walk into a room, who would you want to first?
1:01:00 – Giving respect to your sale staff
104:40 – Pat gives Ryan a shout out!

Patrick Bet-David's Bio:

Patrick’s amazing story starts with his family immigrating to America when he was 10-years old. His parents fled Iran as refugees during the Iranian revolution and were eventually granted U.S. citizenship. After high school Patrick joined the U.S. military and served in the 101st Airborne before starting a business career in the financial services industry. After a tenure with a couple of traditional companies, he was inspired to launch PHP Agency Inc., an insurance sales, marketing and distribution company â€" and did so before he turned 30. PHP is now one of the fastest growing companies in the financial marketplace. Patrick is passionate about shaping the next generation of leaders by teaching thought-provoking perspectives on entrepreneurship and disrupting the traditional approach to a career. Patrick’s popularity surged and created a buzz in the hearts of entrepreneurs all over the world when The Life of an Entrepreneur in 90 Seconds, a video he created, accumulated over 30 million views online (It became a book in June 2016: The Life of an Entrepreneur in 90 Pages ). That video and scores of other videos comprise his library of edifying, educational and inspirational content about entrepreneurship â€" all available at Valuetainment, a media brand he conceived and founded. Valuetainment exists to teach about the fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints and achieve their dreams. It has been referred to as “the best channel for entrepreneurs.†Patrick speaks on a range of business, leadership and entrepreneurial topics including how and why to become an entrepreneur and the importance of learning how to fully process issues. He is particularly passionate about the need for every individual to pursue their desires, once stating, “Most of the greatest world changers and heroes of all time are at the graveyard undiscovered because they never sold out to their dreams and desires.†Patrick has also hosted a series of one-on-one interviews with some of the world’s most interesting people, including NBA Hall of Famers James Worthy and Magic Johnson, Author Robert Greene, Billionaire Entrepreneur and NBA team owner Mark Cuban, Indy-500 Winner Al Unser Jr., Apple co-founder, Steve Wozniak, author and entrepreneur Robert Kiyosaki, and many others. From a humble beginning as a young immigrant escaping war-torn Iran with his parents, to founding his own company, Patrick has gained a first-hand understanding of what rags-to-riches means and how it is fueled by freedom and opportunity â€" the core tenants of the American Dream. Patrick resides in Dallas TX with his wife and three children.

Check out Pat's sales training and upcoming VAULT conference here.

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Lila Smith, founder of the "Say Things Better" method drops by the show to really help us get out of our heads and use our knowledge, passion and individuality to find our communication partners and truly understand what they want. Whether we are in business, trying to find that new gig or simply just trying to communicate with our loved ones, we all ultimately try and say things better. Communication is the holy grail of all things in life. Actors, actresses and world renowned speakers do a great job of trying to make you feel something through spoken word. I wanted to have Lila on the show as her and I have been connected through LinkedIn for almost a year and to say I am a fan of her as a person and her work would be a huge understatement. Enjoy this episode as it is jam packed with value for YOU. It is all about YOU.

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Lila's Bio:

Lila Smith used to think that being a professional actress would be the best way to use her love of storytelling to make a difference that mattered in the world. After spending 20 years training and 10 years professionally performing to great acclaim in NYC and around the US, she still felt there was more. More connection, more honesty, and more impact to be had- offstage, in real life.
That's why Lila created Say Things Better, a 5-Step method of Intentional Communication based on the best tools she learned in theater. She now travels around the world helping people and brands to connect to their ideal Communication Partners.

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