In this episode we speak to Johan Jardevall, CEO at Wiraya about how Wiraya went about creating a new category in the customer engagement space with their Mobile Customer Activation SaaS Platform. Johan shares his learnings and experience in how to define product market fit, how to go to market, and most importantly how to convince the customer about the value this brings to their business. For anyone trying to create a new business category this is must listen to episode as it gives great advice on the power of finding your niche, and develop your business from there on!

In this episode we speak to Youtse Sung, VP Marketing at Outpost24, a SaaS cyber assessment company, from Sweden. Youtse walks us through the 3 pillars of marketing including People, Technology and Process. Learn how to define marketing success, the key metrics to track, the tools to use and why digital first is a must. For anyone working with marketing in startups and scaleups this episode presents a good starting point to get off the ground.

In this episode we speak to Emil Eifrem, founder and CEO at Neo4j, a unicorn specialized in graph database management systems. This is one of the most successful start-up journeys that any Nordic company has achieved in the past 10 years. From the small university town of Lund to a UNICORN, they took the battle to the biggest giants like Microsoft, Oracle and Amazon and won on their home turf. Learn from the great conviction of thinking BIG from day one and what that means for your company and why you cannot afford to wait with your US launch any longer. This is an insightful, energetic and passionate showing from Emil that starts off with a technical explanation as to why graph databases are so important to the world and arounds off with exciting and controversial statements on how we need to manage our start-ups.

In this episode we speak to Hadar Cars, Investment Director at Industrifonden, one of the largest early stage venture capital funds in the Nordics with an active management of 6 billion SEK in assets. In this episode Hadar gives us the investor’s perspective on what they look for in successful SaaS start-ups, what are the characteristics and what metrics do they particularly look at for future proof of an investment. Hear from Hadar on his experience of more than 20 years of investing in start-ups such as, what the difference is between a successful start-up vs one that doesn’t fully take off. If you’re considering taking your SaaS company through a first investment round, then this episode will provide a nice checklist for you to consider.

In this episode we speak to Fredrik Skantze, founder and CEO of Funnel.io.