In this episode, I sit down with Lizzie Fortunato — designer, founder, and the creative force behind one half of the accessories brand that bears her name. Lizzie grew up in rural Delaware with a talent for making things. That talent followed her from Delaware to Duke, where friends kept asking her to create custom jewelry for them. After graduation she did what most ambitious young women do — she ignored the quiet pull of the work she was actually meant to do and took a job at a PR firm.
She lasted ten months. Then she left, teamed up with her twin sister Kathryn, and built Lizzie Fortunato into a multi-million dollar accessories brand recognized by Vogue, Women's Wear Daily, Harper's Bazaar, and The New York Times.
What I love about this conversation is how honestly Lizzie describes the actual path. We talk about the early decision to leave the safe job, the discipline of staying focused on what their brand is (and isn't), and the smart, deliberate choices she and Kathryn have made along the way. If you've ever wondered whether your "side talent" might actually be the main event, this episode is for you.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Lizzie:Website: https://www.lizziefortunato.com/Shop the latest collection at Hampden Clothing: https://hampdenclothing.com/accessories
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
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