The Sallie Ogden Show

Most entrepreneurs I work with are focused on the wrong number. They're watching their top line — total revenue — and chasing growth that, when you actually do the math, isn't making them more money. It's making them more busy.

The number that matters is the one most business owners barely look at: profitability. How much you generate is one thing. How much you actually keep — after the team, the software stack, the payment processing fees, the contractors, the inventory, the office, the everything — is another thing entirely. And the gap between those two numbers is where most founders are quietly losing money they don't even know they're earning.

In this solo episode, I walk through what actually moves your profitability — not in the textbook sense, but in the practical, every-day-decisions sense. Where most service businesses leak margin. The pricing changes that produce outsized impact. The expenses that look small individually and add up to enormous totals across a year. And the surprisingly simple shifts that can effectively double your earnings without requiring you to bring in a single additional client.

If you've been working harder than ever and somehow not feeling like the income reflects it, the issue probably isn't that you're not generating enough. It's that you're not keeping enough.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

Confidence is one of the most underrated tools in business. Not the performed kind — the real kind. The kind that comes from genuinely believing in the work you're doing and the value you're delivering, in a way that doesn't waver when a client pushes back, when a launch underperforms, or when the voice in your head starts asking whether you're actually any good at this.

In this solo episode, I make the case that confidence isn't a personality trait some women are born with and others aren't. It's a foundation you can deliberately build — and once it's built, almost everything else in your business gets easier. Pricing. Pitching. Selling. Saying no. Walking into rooms. Having hard conversations. The strategies and tactics you've been trying to make work all rest on top of this one underlying capability, and most women try to skip past it because they think they don't have it yet.

I walk through seven specific ways to build genuine confidence — not the affirmation kind, not the fake-it-til-you-make-it kind, but the kind that's grounded in evidence, experience, and an honest relationship with what you actually bring. If you've been running your business with a quiet undercurrent of self-doubt that no amount of success seems to fully resolve, this conversation will give you a different way in.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

Time is one of the topics every entrepreneur talks about and almost no one solves. Time management courses don't fix it. Productivity apps don't fix it. New planners don't fix it — at least not for long. The reason is that most of what we call time management is really an attempt to manage something else entirely, and we've been pointing at the wrong problem the whole time.

In this solo episode, I push back on the conventional framing of time management and make the case that the real issue isn't how much time you have — it's the relationship you have with it. The women I work with rarely need more hours. They need to stop feeling like time is happening to them, and start treating it like something they actually have agency over. That shift is more philosophical than tactical, but the tactical results follow it.

We talk about why time feels so scarce even when it isn't, the small mental moves that put you back in control of your day, and how to stop letting urgency dictate your priorities. If you've been quietly losing the battle with your calendar — feeling like you're always behind, always reacting, always carrying the weight of things you didn't get to — this conversation will help you reset.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

In this solo episode, I take on a topic that gets more eye-rolls than it deserves: the law of attraction, and how it actually shows up in entrepreneurial success.

The version of this idea you've probably been pitched — visualize hard enough and the universe delivers — is not the version I'm interested in. What I'm interested in is the more grounded, more research-supported version: the way your attention, your beliefs, and your expectations shape what you notice, what you pursue, and what you let yourself receive. The opportunities that seem to find successful entrepreneurs are almost always opportunities they were primed to recognize because of what they were already orienting toward. That's not magic. That's a real mechanism, and once you see it, you can use it on purpose.

I walk through what the law of attraction actually is when you strip away the oversimplified packaging, why it tends to work for the people who use it well, and how to apply it to your business in ways that don't require any particular spiritual framework — just an honest look at where your attention currently lives and where you'd benefit from redirecting it.

If you've been quietly skeptical of this concept but also quietly suspicious that there's something real underneath it, this episode is for you.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

In this episode, I sit down with Brooke Alexander to talk about neuro-linguistic programming — and specifically, how it can help you take control of your mental state in a way most personal-growth approaches can't quite reach.

NLP gets misunderstood a lot. It sounds clinical, or it sounds woo, depending on who you ask. Brooke's approach is neither. She talks about NLP as a practical toolkit for the moments when your own brain is the thing standing between you and the life or business you're trying to build — the moments when you know what to do but somehow can't make yourself do it, when an old fear keeps showing up uninvited, when a familiar pattern interrupts your best intentions for the hundredth time.

We talk about what NLP actually is, what it actually does, and how the techniques can be used to interrupt the loops that keep you stuck. If you've done a lot of personal development work and still feel like there are parts of yourself you haven't been able to move, this conversation might give you tools you haven't been handed before.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

Connect with Brooke:[Brooke's current website / Instagram — see note below]

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

You want your business to grow. Of course you do. But here's what most growth advice gets wrong: it focuses on getting more customers, when the actual leverage is in getting the right ones.

In this solo episode, I walk through how to expand your customer base in the way that actually compounds — not just adding volume, but adding the kind of clients who are aligned with what you do, who pay you well, who refer their friends, and who don't drain you in the process. We talk about why most businesses plateau because they're trying to grow the wrong way, what the right kind of customer actually looks like for your specific business, and the practical moves that bring those clients in instead of the wrong ones.

If you've been growing your client list and somehow feeling more exhausted, more underpaid, or more spread thin than you were before — this episode will help you see why. The problem isn't usually that you need more clients. It's that you need different ones.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

Whether you're about to start your business or you've been running one for years, there are a handful of obstacles almost every entrepreneur hits — and most of them aren't the ones you'd expect. They're not the dramatic, visible challenges. They're the quieter, more insidious ones: the patterns and assumptions that quietly cost you time, energy, and heart, often without you realizing it until you're well past the moment when you could have avoided them.

In this solo episode, I walk through five of the most common obstacles I see entrepreneurs run into — the ones I've encountered in my own business, watched my clients run into, and wished someone had named for me earlier in my career. They're the kinds of pitfalls that don't make it into business school curriculums or startup books, because they're more about the way you're built and how you process the work than about strategy or operations.

If you can recognize these five things early — or recognize yourself in any of them now — you can save yourself months (or sometimes years) of unnecessary heartache. This is one of those episodes I wish I could send back in time to my own younger self.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

Here's something most business owners haven't been told: your past affects your profit.

The version of you who built your business — her beliefs, her unprocessed experiences, her quiet patterns of self-protection — is also the version of you running it now. And the inner work she hasn't done shows up in your numbers more than you'd think. In your pricing. In your hiring. In which clients you say yes to and which ones you can't quite let go of. In what you charge, what you settle for, and where you keep getting stuck.

In this solo episode, I make the case that the person you are and the business you build are inseparable — and that the leverage point for changing your numbers is often upstream of strategy. It's in the patterns, the beliefs, and the unhealed parts of you that quietly shape every decision you make.

If you've been working harder and not seeing the results you expected, this might be the conversation that helps you understand why.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

This episode was originally recorded during a period of significant upheaval — when so many of us were being forced into changes we didn't ask for, on a timeline we didn't control. The specific moment has passed, but the experience of being thrown into rapid change without your consent is something every entrepreneur encounters more than once in her career. A market shifts. A relationship ends. A health scare reorders your priorities. A team member quits unexpectedly. The texture is different every time, but the feeling underneath — that disorienting overwhelm of trying to keep moving while the ground rearranges itself — is recognizable.

In this solo episode, I walk through five specific tools you can use to sort through overwhelm and get back into action. Not the kind of tools that ask you to manifest your way out of hard feelings or pretend everything is fine. Practical, grounded moves that help you process what's actually happening, separate what you can control from what you can't, and put one foot in front of the other on the days when standing still feels easier.

If you've been quietly stuck — overwhelmed by something that's already happened or something that's happening right now — this episode will help you find your footing again.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm

In this episode, I sit down with Mary Huddleston — the founder of two successful businesses, Mrs. Southern Social and Please Be Seated. Mary has built her businesses while raising young children and being present in her marriage, which means she has had to think harder than most about what's actually possible in a 24-hour day and what isn't.

Her central reframe is one I haven't been able to shake: you can't have it all, but you can have enough — and enough is its own kind of having it all. We talk about how Mary spotted the white space in her market, how she scaled quickly without sacrificing the parts of her life she wasn't willing to lose, and the practical decisions she made about hiring, prioritization, and what to let go.

I asked her the questions I think every woman building a business while raising a family secretly wants the answer to. Who did she hire first? Where did she start? How did she create passive income in one business and then have the bandwidth to launch a second? She walks through it all with the kind of honesty that's easy to listen to and hard to manufacture.

If you've been quietly wondering whether it's actually possible to grow something significant without giving up the rest of your life in the process, this conversation will give you both the practical answers and the permission to believe it.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

Connect with Mary:Mrs. Southern Social: [website]Please Be Seated: [website]Instagram: [Mary's current handle]

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm