Are you looking to add a little Glitter to your social media copy? Having spent eight years creating social media content, I want to share a secret with you. The word you use makes all the difference. By using different phrases, we can communicate better with our audience.

Instead of using generic phrases like "finally take the vacation you want," be creative with your copy. Instead "enjoy finally taking your kids to Disneyland for the first time and saying yes to every pair of ears." By adding a personal touch and painting a picture with your words, your copy will become more engaging and connective with your audience.

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It is so powerful to use testimonials to connect with your audience and drive sales. Showcasing real-life success stories that reflect the struggles of your ideal buyers can help you build trust and credibility with your audience. Utilizing the power of testimonials to increase your social media views and increase your sales.

I call it the testimonial drop. It is essential that we have proof of concept. Reading testimonials helps potential clients see what is possible. As a result, the right people will connect, which can lead to more sales. Creating social media content with this strategy requires thought and intention. It is possible to make an impact on the lives of your followers and increase business growth by focusing on stories and using testimonial drops.

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It's all about promoting your product or service today. In order to serve and help others, we need to promote our services. If we want to run a profitable business we must promote our services and products. 

What might this look like in your stories? On slide one, use one picture or video with text overlay to highlight the deep desires of the target audience that the product will fulfill. The next two slides should highlight the program or product as the solution, followed by a strong call to action on the last slide.

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With Instagram stories, you can share behind-the-scenes glimpses into your daily life and business with your audience. I like to begin my slide series with a recent picture and type out my daily agenda. The day's agenda could include client meetings, content, and any personal things I have scheduled. 

During the next few slides, you will share face-to-face videos addressing issues your clients may encounter. Your client might have worked through this and gained a win from working with you. In order to keep viewers engaged, these slides have been broken up into short segments. By connecting with your audience personally, you will build trust. To build that know, like, trust factor, add in any personal experiences you had the day.

Create a promotional story series to follow up on the strategy or win from working with you. Make sure you include a call to action. This strategy can help businesses build deeper connections with their audience and increase engagement.

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One of my favorite Instagram Story selling techniques is the "emotional journey." Videos or images can be used for emotional storytelling. Basically, emotional storytelling is telling your own story.

How do you use this in your story? Here is an action plan to put this technique into your own story. 

Slide One: Your struggle with something

Slide Two: How you overcome it

Slide Three: Offering your product or service as a solution

Slide Four: Showcasing the transformation after using your solution

Slide Five: Invitation to others to experience that transformation as well. 

Slides Six and Seven: Promoting your product or service and providing a link to book a call or learn more

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This is day one of my five-day Instagram Story Strategy to make money from your content series. You'll learn how to break down content into bite-sized pieces so you don't feel overwhelmed. When it comes to Instagram Stories, less is more.

The key to Instagram Stories is "less is more." Why is this? Throughout my years of creating stories for my business and clients, I've noticed that taking a full 24-hour break from your stories increases views and engagement when you post them again. But it's not just about taking a break from your phone to enjoy life, it's also about creating bite-sized, valuable content for your audience that engages them. I recommend starting and ending your story series with slides that you know will be engaging for your audience.

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I find inspiration for content creation from other creators, especially on TikTok. I enjoy browsing through the app and saving videos that inspire me. Occasionally, I recreate them in a way that aligns with my brand. Rather than getting stuck in the scroll, focus on creators and current trends that inspire you.

Make sure you don't copy their content, but use it as inspiration. Take advantage of it to push yourself beyond your comfort zone. Take action and create content.

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Where to find inspiration for social media content creation, part 2. 

Connecting with your audience is another way to find inspiration. You can do this by asking them for feedback, listening to their struggles, and having conversations with them. It is imperative that we ask specific questions that pertain to our specific area of expertise during these conversations.

Listening to your audience allows us to create content that speaks directly to them. Listening to your audience will help you best serve them.

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Welcome to the 3-part mini-series about finding inspiration to create engaging content online. Today we discuss finding inspiration through core values. Core values can also be called brand pillars and are things you stand for as a person in your personal brand. There is no need to share every aspect of your life, but make sure you check in with your core values to find and create content that will make you stand out.

If you are struggling to uncover your core values check out this episode "What Are Your Core Values: Day 1 (7-Day Content Creation Series Blitz)" CLICK HERE TO LISTEN

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Every day I get asked in my DMs, "How do I make a vlog of my everyday life?" So today I'm going to share the easiest way to keep vlogging engaging and fun. First I want to start out by telling you you don't have to be doing anything special or attending an event to create a captivating vlog. All you need to do is take lots of short video clips of your day with your smartphone.

Using an app like InShot, you can edit the clips into a 30- to 60-second video once you have the short clips. You can then do a voiceover for the video. Adding a voiceover to your content will make it more engaging. You can share the video on Instagram, Facebook, TitTok, and even Pinterest once you've created it.

Creating a Volg is easy and I encourage you to try it.

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