In the final episode of the "Shoulds" mini-series, we are talking about a common fear many people have: putting themselves out there. It's usually caused by imposter syndrome, where you doubt your abilities and fear judgment. Despite this fear, I urge you to push past it and take the necessary steps to achieve your goals.

Putting yourself out there is uncomfortable but it is essential for you to grow and achieve your goals. Remember you aren't always good at things the first time you try and you'll never be successful at things you never try. It becomes more comfortable with practice. The key is to stop making excuses and take action.

This is a reminder to stop making things complicated by adding unnecessary "shoulds" to your content and instead focus on growing and learning.

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We need to examine the "shoulds" that are preventing us from reaching our goals. It's common to use the excuse that we don't have enough time to pursue our passions or complete important tasks, but that's really just a cover for feeling overwhelmed. It might just be that you don't know where to begin or how to go about it. As soon as we stop using this excuse, we will be able to reach our goals.

This excuse comes up all the time when it comes to creating content to build our business. With content, we can simplify tasks and integrate them into our daily lives so that we can focus on what we enjoy most. Even our everyday lives can be recorded and used to create content. Once you get the hang of it, it's easy.

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It's time to stop "shoulding" all over ourselves. At an event where I spoke, I found it very interesting that we didn't talk about what should be in our bios or how often we should post, but about the should's that have been holding us back.

There is a common belief that we should separate our personal lives from our businesses. As the brand, this is the wrong model that prevents your audience from connecting with you. Creating content that connects with the right audience requires combining our Soul with our profits. Make sure your interests and passions are incorporated into their business strategy. Find connections between your passions and your business.

Include your soul and who you are in your content, as you are the true niche.

ACTION ITEM: Make a list of the things you want to share with the world and figure out how to integrate them into your business model.

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It's important to create content for your business in a way that's fun for you. By adding fun to your content, you gain traction with your audience. My client discovered that she enjoyed dancing and singing to her favorite song while showcasing her makeup brand, which resulted in a popular video. Even if the topic is serious or not traditionally seen as fun, creating content that is enjoyable and easy for oneself is important.

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Having a video go viral on social media does not always translate into profits. Often, when creating content for our businesses, we forget to focus on the numbers that really matter. Many of us look for that quick dopamine hit from going viral, but we fail to see how some of our low-performing content is actually connecting with clients and building their know-like trust. By connecting with followers, we are able to convert them into customers or clients.

Remember: Profit over Views.

It is not necessary for a business to have the biggest number to be successful. I didn't get any sales from going viral, but I did get engagement. Rather than going viral, focus on creating a profitable business with content that connects with your audience.

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Now is the time to create content that resonates with your audience. Creating content that appeals to and connects with your ideal client or follower is what this is all about. To do this, you must determine what your audience needs and wants and speak directly to them. You are not designed to serve everyone, so making sure your content is understood and relevant to your audience is essential.

The goal is not to sell to everyone, but rather to those who are interested in your product or service. Identifying your audience's needs will allow you to speak directly to them and ultimately attract a loyal following and profit from social media. Here's an exercise to ensure you're connecting with your ideal audience.

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We're back with Day 4 of the 7-Day Content Series Blitz.

Here's why you need a strategic social media content calendar. It's a really simple tool you can use to plan your content before launching your product or service. By doing this, you're able to establish yourself as an expert on the topic before you sell anything. This will allow you to plan for the build-up to establish the know, like, and trust needed to convert followers into paying clients. 

Having a content calendar will also allow you to have more balance in your life and not always be scrambling at the last minute. Your content calendar can take life events into account, like moving or vacations. Plan ahead so you can balance work and life.


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We're back with Day 3 of the 7-Day Content Series Blitz.

It's easy to get stuck in our heads about what content to create, but here are some suggestions. Get inspired to create your own content by following other people in your niche. By adding our own glitter to their content ideas, we're not copying and pasting anything from them.  

You can do this by opening your notes app and copying the URL. Describe your idea from watching their content and if you can write a short script. Be sure to write down any common questions your audience or clients ask.

Take action when you have time. You can't grow your business with a list of ideas. Creating content is a must.

BONUS TIP: TikTok rewards engagement. Engage with people in your niche and TikTok will share your content with their audience.

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Today's all about mindset. When putting yourself out there, it's important to keep a positive mindset, because self-sabotage is common when one's worried about being judged or criticized. Using mindset tools can help you deal with uncomfortable patches as you put yourself out there by sharing content.

When it comes to putting myself out there and sharing myself with the world on social media, I have struggled with self-sabotage in the past. I'm sure I'm not the only one. It's important to work on yourself throughout the process, so you don't micromanage and find fault when your content is doing well.

Through this seven-day series, anyone can improve their skills and overcome potential mindset barriers. Social media is all about getting out there, making money, and having fun. You must get your mindset right so you don't self-sabotage yourself.

Today's Action Plan:

Where are you currently self-sabotaging your success?

What tools do you have to keep yourself motivated and showing up?

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I'm happy to welcome you to the 7-Day Content Series Blitz. We'll create social media content that leads to profits. In this series, we'll teach you how to create social media content that drives your business and makes you money. The series aims to provide people with the knowledge and tools they need to make content that resonates with their audience and makes money.

It's important to define your brand pillars and core values. Your next step is to create engaging content and create a content strategy that works. The most important thing is to have fun while creating it. As your glitter business bestie, I can help. For day one, we're talking about who you are and what you stand for.

It's all about profit over our views.

Today's focus:

What are your core values on social media?

What are you stand for?

How can your content drive your business?

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Connect with Sam on Instagram or TikTok

Join CRUSH YOUR CONTENT and learn how to exactly how to Make Money from Social Media, and create content that you are obsessed with! Join NOW and START CRUSHING CONTENT TODAY

Connect with Sam on Instagram or TikTok

Check out all the CONTENT CREATION + SOCIAL MEDIA resources I have at THEGLITTER.ME