The Sasha Eburne Show

Have you wondered why some people make it in the entrepreneurial world and not others? In yet another thrilling episode of the Sasha Eburne Show, we chat to Mindset and Marketing extraordinaire, Katie Hokin about the unique mix of mindset, marketing and business growth strategies that make all the difference in your success! 

Katie Hokin is a Mindset and Marketing Coach, The Marketing Director at EAWTC and Creator of EVOLVE. She says YAY a lot and has helped hundreds of people with the Strategy, Systems, Selling and Support they need to have a thriving coaching business. She's a high-vibing, bringer of inspiration and information on a mission to help thousands be Inspiring, make an Impact and live in Abundance. She rocks Mum and Business life with her family, and is obsessed with personal development and plants! 

Join The VA Way Academy here.

In this episode you'll also hear about:

- how Katie transitioned from the Hotel industry to coaching and marketing 

- why niching and becoming known for a particular skillset is foundational to your marketing strategy

- how to build a personal brand and sell online

- what sales strategies and time management techniques Katie uses for success

- NLP training and it's benefits in professional and personal growth... and so much more! 

Connect with Katie here:

IG - @kt.creative

EVOLVE

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

Do you have a successful Reels strategy for creating engaging and memorable IG content? Are you wondering how to enhance your clients' SM presence using Reels? On today's episode we dive deep into the world of online entrepreneurship and meet one incredible individual who is making waves! Tash Miller is here to lead us through the realm of digital reel creation, uncovering its relevance within the VA industry, and how it can contribute to your business growth. 

Tash Miller Reels Creation Day

Join The VA Way Academy here.

In this episode you'll also hear about:

- how Tash got into social media marketing and reels creation

- what the key ingredient is to her blowup success is

- how to utilise reels to stand out from the crowd

- why making your own rules is the only way to win in business

- the role AI pays and the future of the social media marketing industry.. and so much more! 

Connect with Tash here:

IG - @iamtashmiller

www.tashmiller.com

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

Your fear is lying to you! Whether you're a VA in startup phase or looking to scale your business beyond solopreneurship, this episode is for you! Listen as Sasha talks through all of the emotions and limiting beliefs that come up with starting a business and scaling a business from her own experiential learning, plus how we can make a positive impact on our clients business (hint: THIS is where success and legacy lies!)

Join The VA Way Academy here.

In this episode you'll also hear about:

- what to do with those mental hurdles that come up in business

- the problem with plateauing instead of scaling

- what the difference is between subcontracting and white labeling

- Sasha's personal lessons of 'doing it alone'

- how to escape the 'trial and error' loop... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

In the fast-paced world of virtual assistance, success isn't just about tasks completed, but embracing personal growth to expand what you believe to be possible. In this episode discover how honing your time management and mindset can elevate client relationships, streamline operations, and empower you to navigate challenges with confidence. Tune in to unlock the strategies that turn self-improvement into business enhancement, and learn how investing in yourself ultimately leads to unparalleled success in the virtual assistance landscape.

Join The VA Way Academy here.

In this episode you'll also hear about:

- why time blocking is the ultimate key to better success

- how being committed to your growth opens you up to more success

- what getting clear on what you want to up-skill in the personal development sector does for your business

- how networking and support can speed up your growth and success

- why self-awareness is key... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

Want your VA business to be booked out? In this episode Sasha breaks down the top 5 things to do so you have clients knocking on your door, asking for discovery calls and when they can start working with you. If you're looking to create serious demand in your VA business, then this is the episode for you!

Join The VA Way Academy here.

In this episode you'll also hear about:

- why word of mouth is huge in business

- what treating your clients' businesses like your own does for you

- how to be the 'unicorn' your clients are seeking

- why rock solid communication with your clients is imperative... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

Taking the leap to start your own business can come with challenges, but as Sasha famously quotes in this episode "With high risk comes high reward!" Listen as Sasha shares with us the thinking that can keep you stuck in society's 'box' and how to unravel that lack mentality to truly embrace living life on your terms. She expands on why now is exactly the right time to dive into the VA industry and scale your business to success!

Download your FREE copy of 101 tasks you can outsource as a Virtual Assistant here. 

Join The VA Way Academy here.

In this episode you'll also hear about:

- why now is the BEST time to jump into the entrepreneurial space

- The importance of having a healthy (and wealthy!) money mindset

- how to consciously choose to break free from the societal 'box'

- the lies society tells us to keep us playing small and within the boundaries

- what to do if you're not sure if you're skilled enough as a VA yet... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

Whether you're juggling a side hustle or taking the leap into full time entrepreneurship pricing is *the thing* that comes up time and time again. So what is the best price model... is it hours versus package? All those questions and many more are answered in this episode so that you can find the solution that aligns with your business model and maximises your earnings. 

Join The VA Way Academy here.

In this episode you'll also hear about:

- how to approach your pricing structure and differentiate between packages or hourly rates

- why it is extremely important to tack all your hours even if you're packaging up your services

- the value in hourly billing and how it differs from the employee mindset

- different price strategies and knowing your true value as a VA

- how to use the data in your business to make more accurate pricing decisions for your future... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

The VA industry is continually growing and evolving as new technology and systems develop, so how do you truly elevate your VA business without burning out? You hire for your skills gap! In this episode Sasha shares her expertise on assessing where you're at and how to source the perfect team member to grow both you and your clients' businesses. 

Join The VA Way Academy here.

In this episode you'll also hear about:

- how to self reflect and identify your skills gaps

- what the best strategy is for your hiring approach

- how to make the right decision once you've assembled a pool of candidates

- how to onboard and collaborate with new team members effectively

- why the value of your teams continuous improvement and commitment is essential for success... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

The concept of niching sparks much debate in the online business world... do you or don't you?! In this episode I share with you why niching down doesn't need to be about a specific industry or client type rather all about how you market yourself! Listen as I share about how being pigeonholed in one industry for 20 years taught me all I need to know about harnessing unique talents and skill sets and becoming known for them.

Join The VA Way Academy here.

In this episode you'll also hear about:

- how to actually pick your niche

- why you should focus on what you do best

- how to get started as a Virtual Assistant

- the benefits of doubling down on your niche

- how to get a more effective marketing strategy and higher conversion rate... and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring

As someone who has grown to a multi six figure income through different seasons of business, Sasha shares with us her experience in niching into an OBM versus calling herself a VA. Listen as she explains the differences in the two roles and helps you to identify what works best and why. 

Join The VA Way Academy here.

In this episode you'll also hear about:

- what the main differences are between a VA and an OBM

- how each role contributes to businesses uniquely and understanding where your skillset lies

- marketing yourself as a VA vs an OBM

- how to leverage the strength of both roles 

- aligning with the requirements of the client.. and so much more! 

Connect with Sasha here:

IG - @sashaeburne__

www.sashaeburne.com

Connect with Sasha here:

IG - @sashaeburne__

Sasha Eburne Coaching and Mentoring