The Scale Up Playbook

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value. 

Whitney tells Harry and Mark why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Healthy dog snack brand Denzel’s is sold just like human snacks in convenience stores and petrol stations. Founders James Lacy and Nathan Perry explain it wasn’t easy persuading retail buyers to do that, but now they have, it outsells traditional channels for them. In our latest scale-up podcast James and Nathan explain how they gave up their comfortable jobs, moved into a garage, and decided to create a new category: healthy dog snacks. hear how they did it, how they secured their first major listing in Sainsbury's, and a significant investment from Virgin +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

In this episode we’re joined by Jeremy King, Founder and CEO of Attest, the consumer research tool and technology platform that helps brands and businesses grow without guesswork, to talk about one of the biggest shifts in business in the last few years, Direct to Consumer (or D2C for short). We discuss their latest report delving into the sector – the D2C Digest – and some of the key learnings that have come out of it, such as reasons to be optimistic about the D2C landscape, what has made D2C so successful and how in a post-pandemic world D2C businesses will continue to prosper. Plus, we learn all about Jeremy’s favourite “Big Ad”, inspired by Lord of the Rings and British Airways, telling the story of a pint of beer. +++++ Download the D2C Digest report here https://www.askattest.com/the-d2c-digest?utm_source=waxlyrical&utm_medium=referral&utm_campaign=waxlyricalq22021 +++++ VOTE for your favourite D2C brand https://www.linkedin.com/posts/mark-runacus-mbe-2249091_podcast-d2c-d2cbrands-activity-6795627270905057280-kwmE/ +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Nick Telson, co-creator of the hugely successful night-out booking platform Design My Night and now Co Founder of investment fund and "start-up playground" Horseplay Ventures, joins us to talk about the nightlife sector's renaissance post-COVID and much more. He shares the highs and lows of his own start-up journey, including when and why to exit. Plus what happens if you get Seller's Remorse? Nick explains he's discovered that money doesn't drive him: he enjoys the hustle and bustle of business. He also tells us what he's doing to try and improve inclusion in the start-up community. And we learn that his favourite TV ad may have been inspired by a 19th century British pre-raphaelite painting. +++++ https://horseplay.ventures/ +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Black Bee Honey's Chris Barnes and Paul Webb tell us that a honey bee can fly at 15 mph, that bees must gather nectar from 2 million flowers to make one pound of honey, and that it would only take one ounce of that honey to fuel a bee to fly right around the world. In this fascinating episode which provides an insight into the amazing world of bees, Chris and Paul share their founders stories and explain how they shifted from an urban hive rental company to a consumer brand which offers the best of UK-produced honey. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

In this special edition of the podcast we have tips for anyone entering this year's Marketing Society Awards. Society President and Chair of Judges Syl Saller CBE explains why her Diageo team enter the awards. And we chat to two of this year's judges, Camelot CMO Keith Moor and Octopus Energy CMO Rebecca Dibb-Simkin. They tell us what they're looking for in an award-winner, and share their tips on crafting a successful entry. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Brands With Values Managing Director and Marketing Society Fellow Adrian Walcott joins Wax/On's Mark Runacus and Paul Jacobs to explain ways we can improve inclusion in our workplaces. Adrian talks openly about his own struggles as a young black man to get a job in marketing, before securing senior roles at Barclays and Eurostar. He tells us how being your authentic self unlocks your superpowers, and how he wishes he'd turned to Karen Blackett OBE earlier in his career for mentoring. Plus of course his favourite TV ad, from 1986. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Serial start-upper Fleur Emery joins Cairen and Mark to share her own experiences as a successful entrepreneur. She tells her stories of pitching for investment and pitching to retailers. She explains why we should stop calling it pitching, and how the best approach is to be your authentic self. Fleur talks about her latest venture - Real Work - https://www.doreal.work/ which she describes as an online co-working space for women. And reveals her most memorable, but not necessarily favourite, TV ads from the 1970s and 1980s. https://youtu.be/CVOMK6YD6fw +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Wax/On's Mark Runacus and Paul Jacobs welcome vegan food brand Better Nature's co founder Elin Roberts to the first Wax Lyrical of 2021 to discuss the huge growth of Veganuary. They ask Elin how important the movement is for her brand, whether conventional meat production might disappear altogether in the future, and amidst massive growth in the plant-based foods category, how Better Nature can compete. Elin also provides her own tips on enjoying Veganuary, including her favourite quick and easy vegan recipe. Plus of course her own favourite TV ad, featuring some colourful clowns. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. Ted Talker, Ogilvy Vice Chairman, author and creative director, Rory chooses his personal favourite 2020 Christmas ads, and in typically fascinating and funny style explains why doing things your finance director doesn't like could give you competitive advantage in marketing. He tells us that advertising planners have given up on trying to understand the consumer, and instead want to make all customers a bit like planners. In a wide-ranging conversation filled with behavioural economics nuggets, he also explains which favourite food he shares with David Ogilvy +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ HAPPY CHRISTMAS AND HERE'S TO HEALTHY AND PROSPEROUS 2021. KEEP WELL AND STAY SAFE.